Meat Snacks Market in Brazil to 2016: Market Profile

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					                                  Food
                               Market Profile




Meat Snacks Market in Brazil to
2016: Market profile

Reference code: CG0187MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 5
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         Brazil Meat Snacks Market Analysis ............................................................................... 8
2.1       Market Growth Dynamics- Meat Snacks, 2006–16 ......................................................................... 8
2.1.1     Meat Snacks Market Growth Dynamics by Volume 2006–16 ............................................................................ 8
2.1.2     Meat Snacks Market Growth Dynamics by Value, 2006–16 .............................................................................. 9
2.2       Meat Snacks Consumption Analysis, 2006–16 ..............................................................................10
2.2.1     Meat Snacks Market by Volume, 2006–16 ...................................................................................................... 10
2.3       Meat Snacks Market Value Analysis, 2006–16 ..............................................................................11
2.3.1     Meat Snacks Market by Value, 2006–16 ......................................................................................................... 11
2.3.2     Average Consumer Price/ Kg – Meat Snacks, 2006–16 ................................................................................. 12
2.4       Meat Snacks Market Value by Distribution Channel, 2008-11........................................................13
3         Appendix .......................................................................................................................... 15
3.1       Methodology ..................................................................................................................................15
3.2       About Canadean............................................................................................................................15
3.3       Disclaimer......................................................................................................................................15




Meat Snacks Market in Brazil to 2016: Market profile                                                                                                                      Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                         Published: June 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: Brazil Meat Snacks Market Growth Dynamics by Volume, 2006–16 ...................................................................................................... 8
Figure 3: Brazil Meat Snacks Market Growth Dynamics by Value (BRL m), 2006–16 ........................................................................................... 9
Figure 4: Brazil Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 10
Figure 5: Brazil Meat Snacks Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 11
Figure 6: Brazil Meat Snacks Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16............................................................................. 12
Figure 7: Brazil Meat Snacks Market Value by Distribution Channel (BRL m), 2008-11 ...................................................................................... 13




Meat Snacks Market in Brazil to 2016: Market profile                                                                                                                                        Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                         Published: June 2012
  TABLE OF CONTENTS


LIST OF TABLES

Table 1: Volume Units for the Savory Snacks Market ........................................................................................................................................... 5
Table 2: Brazil Meat Snacks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg
m), by Segments .................................................................................................................................................................................................. 8
Table 3: Brazil Meat Snacks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (BRL
m), by Segments .................................................................................................................................................................................................. 9
Table 4: Brazil Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 10
Table 5: Brazil Meat Snacks Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 11
Table 6: Brazil Meat Snacks Market Value (USD m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 11
Table 7: Brazil Meat Snacks Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 .............................................................................. 12
Table 8: Brazil Meat Snacks Market Value by Distribution Channel (BRL m), 2008-11 ....................................................................................... 13
Table 9: Brazil Meat Snacks Market Value by Distribution Channel (USD m), 2008-11 ....................................................................................... 14




Meat Snacks Market in Brazil to 2016: Market profile                                                                                                                                                           Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                                          Published: June 2012
      INTRODUCTION


1           Introduction
1.1         What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Savory Snacks market in
            Brazil. It provides detailed historic and forecast consumption data on Savory Snacks market in Brazil.

            As such the report is an essential tool for companies active across the Savory Snacks industry and for new
            players considering entry into Brazil’s Savory Snacks market.

1.2         Definitions
            All the data is collected in volume terms. Savory Snacks consumption refers to domestic consumption only
            and includes imports. Please note that rounding errors may occur.

1.2.1       This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2       Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an
            aggregation of volume units across product categories. In food categories this problem has been resolved by
            assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Savory Snacks market is segmented as follows:


            Table 1: Volume Units for the Savory Snacks Market
             Market                                                                                     Units
             Savory Snacks                                  Nuts & Seeds                                Kg
                                                            Pretzels                                    Kg
                                                            Meat Snacks                                 Kg
                                                            Popcorn                                     Kg
                                                            Potato Chips                                Kg
                                                            Processed Snacks                            Kg
                                                            Ethnic/Traditional Snacks                   Kg
            Source: Canadean                                                                                    © Canadean



1.2.3       Introduction


            In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
            empirically robust research methodology and approach has been taken. This combines both a large-scale
            program of industry research with the results of extensive primary industry interviewing and calling.
            Furthermore, all definitions are standardized across products and countries to ensure comparability.




    Meat Snacks Market in Brazil to 2016: Market profile                                                            
				
DOCUMENT INFO
Description: Synopsis The report presents detailed data on the Meat Snacks consumption trends in Brazil, analyzing Meat Snacks consumption volumes and values at market and category level, brand share and distribution channel data. It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen. Summary Canadean’s "Meat Snacks Market in Brazil to 2016: Market Profile" provides detailed data on dynamics in Brazil Meat Snacks market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Meat Snacks sales overall and to discover which categories and segments will see growth in the coming years. Scope "Meat Snacks Market in Brazil to 2016: Market Profile" provides you with the following: • Market growth dynamics by volume • Market growth dynamics by value • Consumption by volume • Consumption by segments • Market value by segments Reasons To Buy • Understand the market growth dynamics of the Meat Snacks market. • Gain insight into the Meat Snacks Consumption patterns in Brazil • Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level. • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.