Vodka in Denmark to 2016: Databook by Canadean

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									                                 SPIRITS
                                       Databook




Vodka in Denmark to 2016:
Databook
Reference code: WS0403DB

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1       Introduction .......................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3       Summary Methodology ................................................................................................................... 5
2       Denmark Vodka Market Analysis........................................................................................ 7
2.1       Vodka Market Growth Dynamics (Volume Analysis), 2006–16 ....................................................... 7
2.2       Vodka Market Consumption Analysis, 2006–16 .............................................................................. 8
2.2.1     Vodka Market Volume Analysis, 2006–16 ......................................................................................................... 8
2.3       Vodka Consumption by Channels ................................................................................................... 9
2.3.1     Vodka Consumption by Channel, 2006–16 ....................................................................................................... 9
2.3.2     Vodka Off-premise Consumption, 2006–16 ..................................................................................................... 10
2.3.3     Vodka On-premise Consumption, 2006–16 ..................................................................................................... 11
2.4       Vodka Consumption by Price Segment, 2006–16 ..........................................................................12
2.5       Vodka Consumption by Alcoholic Strength, 2006–16.....................................................................14
2.6       Vodka Consumption by Segments, 2006–16 .................................................................................16
2.7       Unflavored Vodka Consumption Analysis ......................................................................................17
2.7.1     Unflavored Vodka Consumption, 2006–16 ...................................................................................................... 17
2.7.2     Unflavored Vodka Consumption by Price Segment, 2006–16......................................................................... 18
2.7.3     Unflavored Vodka Consumption by Alcoholic Strength, 2006–16 ................................................................... 20
2.8       Flavored Vodka Consumption Analysis .........................................................................................22
2.8.1     Flavored Vodka Consumption, 2006–16 .......................................................................................................... 22
2.8.2     Flavored Vodka Consumption by Price Segment, 2006–16 ............................................................................ 23
2.8.3     Flavored Vodka Consumption by Alcoholic Strength, 2006–16 ....................................................................... 25
3       Appendix ............................................................................................................................ 27
3.1       Methodology ..................................................................................................................................27
3.2       About Canadean............................................................................................................................27
3.3       Disclaimer......................................................................................................................................27




Vodka in Denmark to 2016: Databook                                                                                                                     Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                       Published: June 2012
 TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Denmark Vodka Market Dynamics by Segments, 2006–16.................................................................................................................... 7
Figure 2: Denmark Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16 ................................................................................................ 8
Figure 3: Denmark Vodka Consumption (Liters m) by Channel, 2006–16 ............................................................................................................. 9
Figure 4: Denmark Vodka Off-premise Consumption (Liters m), 2006–16 .......................................................................................................... 10
Figure 5: Denmark Vodka On-premise Consumption (Liters m), 2006–16 .......................................................................................................... 11
Figure 6: Denmark Vodka Consumption (Liters m) by Price Segment, 2006–16 ................................................................................................. 12
Figure 7: Denmark Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16 ............................................................................................ 14
Figure 8: Denmark Vodka Consumption (Liters m) by Segments, 2006–16 ........................................................................................................ 16
Figure 9: Denmark Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16 ............................................................................ 17
Figure 10: Denmark Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16 ............................................................................. 18
Figure 11: Denmark Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16 ........................................................................ 20
Figure 12: Denmark Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16 .............................................................................. 22
Figure 13: Denmark Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16 ................................................................................ 23
Figure 14: Denmark Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16 ........................................................................... 25




Vodka in Denmark to 2016: Databook                                                                                                                                          Page 3

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