SPIRITS
Databook
Rum in Austria to 2016: Databook
Reference code: WS0336DB
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3 Summary Methodology ................................................................................................................... 5
2 Austria Rum & Cane Spirits Market Analysis .................................................................... 8
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16 .................................. 8
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16 ......................................................... 9
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16 .................................................................................... 9
2.3 Rum & Cane Spirits Consumption by Channels .............................................................................10
2.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16 ................................................................................ 10
2.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16 ............................................................................... 11
2.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16 ............................................................................... 12
2.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16 .....................................................13
2.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16................................................15
2.6 Rum & Cane Spirits Consumption by Segments, 2006–16 ............................................................17
2.7 Dark Rum Consumption Analysis ..................................................................................................18
2.7.1 Dark Rum Consumption, 2006–16 ................................................................................................................... 18
2.7.2 Dark Rum Consumption by Price Segment, 2006–16 ..................................................................................... 19
2.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16 ................................................................................ 21
2.8 Light Rum Consumption Analysis ..................................................................................................23
2.8.1 Light Rum Consumption, 2006–16 .................................................................................................................. 23
2.8.2 Light Rum Consumption by Price Segment, 2006–16 ..................................................................................... 24
2.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16 ............................................................................... 26
3 Appendix ............................................................................................................................ 28
3.1 Methodology ..................................................................................................................................28
3.2 About Canadean............................................................................................................................28
3.3 Disclaimer......................................................................................................................................28
Rum in Austria to 2016: Databook Page 2
© Canadean. This product is licensed and is not to be photocopied