SPIRITS
Databook
Whiskey in Australia to 2016:
Databook
Reference code: WS0332DB
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3 Summary Methodology ................................................................................................................... 6
2 Australia Whisk(e)y Market Analysis ................................................................................. 8
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16 .................................................. 8
2.2 Whisk(e)y Market Consumption Analysis, 2006–16 ........................................................................ 9
2.2.1 Whisk(e)y Market Volume Analysis, 2006–16 ................................................................................................... 9
2.3 Whisk(e)y Consumption by Channels ............................................................................................10
2.3.1 Whisk(e)y Consumption by Channel, 2006–16................................................................................................ 10
2.3.2 Whisk(e)y Off-premise Consumption, 2006–16 ............................................................................................... 11
2.3.3 Whisk(e)y On-premise Consumption, 2006–16 ............................................................................................... 12
2.4 Whisk(e)y Consumption by Price Segment, 2006–16 ....................................................................13
2.5