SPIRITS
Databook
Vodka in Australia to 2016:
Databook
Reference code: WS0331DB
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3 Summary Methodology ................................................................................................................... 5
2 Australia Vodka Market Analysis........................................................................................ 8
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16 ....................................................... 8
2.2 Vodka Market Consumption Analysis, 2006–16 .............................................................................. 9
2.2.1 Vodka Market Volume Analysis, 2006–16 ......................................................................................................... 9
2.3 Vodka Consumption by Channels ..................................................................................................10
2.3.1 Vodka Consumption by Channel, 2006–16 ..................................................................................................... 10
2.3.2 Vodka Off-premise Consumption, 2006–16 ..................................................................................................... 11
2.3.3 Vodka On-premise Consumption, 2006–16 ..................................................................................................... 12
2.4 Vodka Consumption by Price Segment, 2006–16 ..........................................................................13
2.5 Vodka Consumption by Alcoholic Strength, 2006–16.....................................................................15
2.6 Vodka Consumption by Segments, 2006–16 .................................................................................17
2.7 Unflavored Vodka Consumption Analysis ......................................................................................18
2.7.1 Unflavored Vodka Consumption, 2006–16 ...................................................................................................... 18
2.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16......................................................................... 19
2.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16 ................................................................... 21
2.8 Flavored Vodka Consumption Analysis .........................................................................................23
2.8.1 Flavored Vodka Consumption, 2006–16 .......................................................................................................... 23
2.8.2 Flavored Vodka Consumption by Price Segment, 2006–16 ............................................................................ 24
2.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16 ....................................................................... 26
3 Appendix ............................................................................................................................ 28
3.1 Methodology ..................................................................................................................................28
3.2 About Canadean............................................................................................................................28
3.3 Disclaimer......................................................................................................................................28
Vodka in Australia to 2016: Databook