SPIRITS
Databook
Tequila & Mezcal in Australia to
2016: Databook
Reference code: WS0330DB
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3 Summary Methodology ................................................................................................................... 5
2 Australia Tequila & Mezcal Market Analysis ..................................................................... 8
2.1 Tequila & Mezcal Market Consumption Analysis, 2006–16 ............................................................. 8
2.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16 ........................................................................................ 8
2.2 Tequila & Mezcal Consumption by Channels .................................................................................. 9
2.2.1 Tequila & Mezcal Consumption by Channel, 2006–16 ...................................................................................... 9
2.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16 ................................................................................... 10
2.2.3 Tequila & Mezcal On-premise Consumption, 2006–16 ................................................................................... 11
2.3 Tequila & Mezcal Consumption by Price Segment, 2006–16 .........................................................12
2.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16 ...................................................14
3 Appendix ............................................................................................................................ 16
3.1 Methodology ..................................................................................................................................16
3.2 About Canadean............................................................................................................................16
3.3 Disclaimer......................................................................................................................................16
Tequila & Mezcal in Australia to 2016: Databook Page 2
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Australia Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16 ................................................................................ 8
Figure 2: Australia Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16............................................................................................. 9
Figure 3: Australia Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16 .......................................................................................... 10
Figure 4: Australia Tequila & Mezcal On-premise Consumption (Liters m), 2006–16 .......................................................................................... 11
Figure 5: Australia Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16................................................................................. 12
Figure 6: Australia Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16 ........................................................................... 14
Tequila & Mezcal in Australia to 2016: Databook Page 3
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Australia Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16 ................................................................................. 8
Table 2: Australia Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11 .............................................................................................. 9
Table 3: Australia Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16 .............................................................................................. 9
Table 4: Australia Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16 ........................................................................................... 10
Table 5: Australia Tequila & Mezcal On-premise Consumption (Liters m), 2006–16 ........................................................................................... 11
Table 6: Australia Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11 .................................................................................. 12
Table 7: Australia Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16 .................................................................................. 13
Table 8: Australia Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11............................................................................. 14
Table 9: Australia Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16............................................................................. 15
Tequila & Mezcal in Australia to 2016: Databook