SPIRITS
Databook
Spirits in Australia to 2016:
Databook
Reference code: WS0329DB
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.3 Summary Methodology ................................................................................................................... 8
2 Australia Spirits Market Overview .................................................................................... 11
2.1 Market Dynamics by Volume .........................................................................................................11
2.1.1 Overall Spirits Consumption, 2006–16 ............................................................................................................ 11
2.1.2 Per-capita Spirits consumption, 2006–16 ........................................................................................................ 12
2.1.3 Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 13
2.1.4 Spirits Consumption by Category, 2006–16 .................................................................................................... 14
2.1.5 Spirits Consumption – Trends and Forecasts .................................................................................................. 16
2.1.6 Australia Spirits Consumption by Price Segment, 2006–16 ............................................................................ 17
2.1.7 Australia Spirits Consumption by Alcoholic Strength, 2006–16 ....................................................................... 19
2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16 .............................................................................. 21
2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16 .................................................................... 22
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16 .................................................................... 24
3 Appendix ............................................................................................................................ 26
3.1 Methodology ..................................................................................................................................26
3.2 About Canadean............................................................................................................................26
3.3 Disclaimer......................................................................................................................................26
Spirits in Australia to 2016: Databook Page 2
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Australia Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16 ............................................................................................... 11
Figure 2: Australia Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16 ................................................................................. 12
Figure 3: Australia Spirits Market Dynamics, by Volume 2006–16 ...................................................................................................................... 13
Figure 4: Australia Spirits Consumption (Liters m) by Category, 2006–16........................................................................................................... 14
Figure 5: Australia Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................................ 16
Figure 6: Australia Spirits Consumption (Liters m) by Price Segment, 2006–16 ...........................................................................