Critical Factors for Choosing a Marketing Agency in the Mining Industry - 2012–2013 : Survey Snapshot by ICDResearch

VIEWS: 2 PAGES: 27

More Info
									                                       Mining
                                   Survey Snapshot




Critical Factors for Choosing a Marketing
Agency in the Mining Industry - 2012–
2013: Survey Snapshot

Reference code: SR333SS

Published: June 2012


ICD Research

John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd-research.com




                                www.icd-research.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this report about? ................................................................................................................ 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Methodology .................................................................................................................................... 6
    1.4 Profile of Global Mining Industry Survey Respondents ..................................................................... 8
        1.4.1     Profile of buyer respondents ....................................................................................................................... 8
        1.4.2     Profile of supplier respondents ................................................................................................................... 9
2      Global Mining Industry: Critical Factors for Choosing a Marketing Agency ................. 11
    2.1 Critical factors for choosing a marketing agency by region ..............................................................13
    2.2 Critical factors for choosing a marketing agency by company turnover ...........................................15
3      Appendix .............................................................................................................................. 17
    3.1 Global Mining Industry Survey Results ............................................................................................17
    3.2 Methodology ...................................................................................................................................26
    3.3 Contact us .......................................................................................................................................26
    3.4 About ICD Research .......................................................................................................................26
    3.5 Disclaimer .......................................................................................................................................27




Critical Factors for Choosing a Marketing Agency in the Mining Industry - 2012–2013: Survey
                                                                                                                                                               Page 2
Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                         Published: June 2012
 TABLE OF CONTENTS



LIST OF FIGURES

Figure 1: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010–2012 ................................................ 13
Figure 2: Critical Factors for Choosing a Marketing Agency by Region (%), 2012 .............................................................................................. 15
Figure 3: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012 ............................................................................................ 16




Critical Factors for Choosing a Marketing Agency in the Mining Industry - 2012–2013: Survey
                                                                                                                                                                         Page 3
Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                                  Published: June 2012
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012 ........................................................................................... 8
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012 ........................................................................................................ 8
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012 ............................................................................ 9
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012 .......................................................................................................... 9
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012 .................................................................................................... 9
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012 .................................................................................. 10
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012 ..................................................................................................... 10
Table 8: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010–2012 ................................................. 12
Table 9: Critical Factors for Choosing a Marketing Agency by Region (%), 2012 ............................................................................................... 14
Table 10: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012 ........................................................................................... 16
Table 11: Survey Results - Closed Questions ..................................................................................................................................................... 17




Critical Factors for Choosing a Marketing Agency in the Mining Industry - 2012–2013: Survey
                                                                                                                                                                                            Page 4
Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                                                    Published: June 2012
 INTRODUCTION


1 Introduction

1.1 What is this report about?

        This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining
        industry companies. As uncertainty regarding the European debt crisis, sluggish growth in the US markets and
        a sharp decline in commodity markets led to slow down in global economic markets, this report provides the
        reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to
        change in 2012–2013. Furthermore, it not only grants access to the opinions and strategies of business
        decision makers and competitors, but also examines their actions surrounding business priorities.


        The report also examines:
          Revenue growth expectations: projects revenue growth expectations of major stakeholders of the industry
          Market-specific growth opportunities: identifies top growth regions to allow companies to allocate their
          marketing activities and budgets effectively
          Mergers and acquisitions: identifies expectations surrounding merger and acquisition activity and core
          influencing factors
          Leading business concerns: identifies leading business concerns and subsequent efforts to manage them
          Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the
          possible changes in expenditure
          Key factors for marketing agency selection: provides insights into the marketing needs of supplier
          companies


1.2 Definitions
          Mining industry buyers: comprises respondents from metal manufacturer and processor companies
          involved in metal ore processing, metal product manufacturing, metal and mineral mining support, and
          primary metal manufacturing. Other respondents included in this segment include those from metal ore and
          coal mining operators, non-metallic mineral mining operators and geologists. This segment is referred to as
          buyers throughout the report.

          Mining industry suppliers: respondents which are represented as suppliers in the report comprise
          equipment, materials and specialist mining services suppliers, and technology and consultancy providers.
          Industry observers and a small number of non-supplier industry observers, such as trade bodies and
          government organizations, also form part of this group.

          Ores: substances containing a specific metal which can be mined and processed, allowing the metal to be
          extracted. The metal is typically contained in a chemical combination with other elements and impurities.

          Geologists: scientists who study the earth, materials available within it and the physical and chemical
          changes that occur in its interior and on its surface. They are used by mining companies in the exploration of
          metals, oils and various other resources.




Critical Factors for Choosing a Marketing Agency in the Mining Industry - 2012–2013: Survey
                                                                                                                   Page 5
Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                 Published: June 2012
 INTRODUCTION


          Metallic minerals: includes iron ore, manganese ore, zinc concentrate, bauxite, chromite and other
          minerals.

          Non-metallic minerals: includes diamond, gypsum, garnet, barites, dolomite, phosphorite, silica sand,
          limestone and other minerals.

          Base metals: used informally to refer to a metal that oxidizes or corrodes with relative ease and reacts
          variably with diluted hydrochloric acid (HCl) to form hydrogen. Iron, nickel, lead and zinc are examples of
          base metals.

          Precious metals: high-value metals such as gold, silver, platinum and palladium, and their respective alloys.

          Energy fuels: radioactive materials such as uranium and thorium which are used to produce energy in
          nuclear reactors.

          E-procurement (electronic procurement): business-to-business (B2B) buying and selling of services
          through the internet and other IT solutions, such as electronic data interchange (EDI) and enterprise
          resource planning (ERP).

1.3 Methodology

        All ICD reports are rigorously sourced and created according to a comprehensive three-stage methodology:

        1) Online Survey

        The research sourced in this report is based on the surveyed opinions and forward-looking projections of
        highly engaged and senior industry professionals. ICD Research conducted an extensive online survey during
        December 2011 which was taken by 250 senior global industry buyers and suppliers. These respondents
        cover C-levels, directors, managers, and technical and professional staff.

        These respondents are drawn from the ICD Research Industry Insight Panel, an exclusive industry panel
        covering over two million business professionals worldwide. Respondents represent a dedicated professional
        community where participants are surveyed ‘in context’, drawn from our industry magazine and media
        communities, including the readership of mining-technology.com, and delegate relationships across our global
        industry conference and forum events. These business communities are made up of highly engaged, qualified
        professionals who rely on our flagship media brands in their respective markets, enabling ICD Research to
        access knowledgeable and informed industry opinion.

        2) Secondary Research

        Comprehensive international des
								
To top