Mining
Survey Snapshot
Future Investment by Media Channel in
the Mining Industry - 2012–2013: Survey
Snapshot
Reference code: SR327SS
Published: June 2012
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 5
1.1 What is this report about? ................................................................................................................ 5
1.2 Definitions ........................................................................................................................................ 5
1.3 Methodology .................................................................................................................................... 6
1.4 Profile of Global Mining Industry Survey Respondents ..................................................................... 8
1.4.1 Profile of buyer respondents ....................................................................................................................... 8
1.4.2 Profile of supplier respondents ................................................................................................................... 9
2 Global Mining Industry: Future Investment by Media Channel ....................................... 11
2.1 Future investment by media channel by suppliers ...........................................................................11
2.2 Future investment by media channel by region ...............................................................................14
2.3 Planned change in marketing expenditure by company turnover.....................................................15
3 Appendix .............................................................................................................................. 16
3.1 Global Mining Industry Survey Results ............................................................................................16
3.2 Methodology ...................................................................................................................................25
3.3 Contact us .......................................................................................................................................25
3.4 About ICD Research .......................................................................................................................25
3.5 Disclaimer .......................................................................................................................................26
Future Investment by Media Channel in the Mining Industry - 2012–2013: Survey Snapshot Page 2
© ICD Research. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012 .................................................................................. 13
Figure 2: Global Mining Industry: Future Investment by Media Channels by Region (%), 2012 ........................................................................... 14
Figure 3: Global Mining Industry: Future Investment by Media Channels by Turnover (%), 2012 ........................................................................ 15
Future Investment by Media Channel in the Mining Industry - 2012–2013: Survey Snapshot Page 3
© ICD Research. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012 ........................................................................................... 8
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012 ........................................................................................................ 8
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012 ............................................................................ 9
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012 .......................................................................................................... 9
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012 .................................................................................................... 9
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012 .................................................................................. 10
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012 ..................................................................................................... 10
Table 8: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012.................................................................................... 12
Table 9: Survey Results - Closed Questions ....................................................................................................................................................... 16
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© ICD Research. This product is licensed and is not to be photocopied Published: June 2012
INTRODUCTION
1 Introduction
1.1 What is this report about?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining
industry companies. As uncertainty regarding the European debt crisis, sluggish growth in the US markets and
a sharp decline in commodity markets led to slow down in global economic markets, this report provides the
reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to
change in 2012–2013. Furthermore, it not only grants access to the opinions and strategies of business
decision makers and competitors, but also examines their actions surrounding business priorities.
The report also examines:
Revenue growth expectations: projects revenue growth expectations of major stakeholders of the industry
Market-specific growth opportunities: identifies top growth regions to allow companies to allocate their
marketing activities and budgets effectively
Mergers and acquisitions: identifies expectations surrounding merger and acquisition activity and core
influencing factors
Leading business concerns: identifies leading business concerns and subsequent efforts to manage them
Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the
possible changes in expenditure
Key factors for marketing agency selection: provides insights into the marketing needs of supplier
companies
1.2 Definitions
Mining industry buyers: comprises respondents from metal manufacturer and processor companies
involved in metal ore processing, metal product manufacturing, metal and mineral mining support, and
primary metal manufacturing. Other respondents included in this segment include those from metal ore and
coal mining operators, non-metallic mineral mining operators and geologists. This segment is referred to as
buyers throughout the report.
Mining industry suppliers: respondents which are represented as suppliers in the report comprise
equipment, materials and specialist mining services suppliers, and technology and consultancy providers.
Industry observers and a small number of non-supplier industry observers, such as trade bodies and
government organizations, also form part of this group.
Ores: substances containing a specific metal which can be mined and processed, allowing the metal to be
extracted. The metal is typically contained in a chemical combination with other elements and impurities.
Geologists: scientists who study the earth, materials available within it and the physical and chemical
changes that occur in its interior and on its surface. They are used by mining companies in the exploration of
metals, oils and various other resources.
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© ICD Research. This product is licensed and is not to be photocopied Published: June 2012
INTRODUCTION
Metallic minerals: includes iron ore, manganese ore, zinc concentrate, bauxite, chromite and other
minerals.
Non-metallic minerals: includes diamond, gypsum, garnet, barites, dolomite, phosphorite, silica sand,
limestone and other minerals.
Base metals: used informally to refer to a metal that oxidizes or corrodes with relative ease and reacts
variably with diluted hydrochloric acid (HCl) to form hydrogen. Iron, nickel, lead and zinc are examples of
base metals.
Precious metals: high-value metals such as gold, silver, platinum and palladium, and their respective alloys.
Energy fuels: radioactive materials such as uranium and thorium which are used to produce energy in
nuclear reactors.
E-procurement (electronic procurement): business-to-business (B2B) buying and selling of services
through the internet and other IT solutions, such as electronic data interchange (EDI) and enterprise
resource planning (ERP).
1.3 Methodology
All ICD reports are rigorously sourced and created according to a comprehensive three-stage methodology:
1) Online Survey
The research sourced in this report is based on the surveyed opinions and forward-looking projections of
highly engaged and senior industry professionals. ICD Research conducted an extensive online survey during
December 2011 which was taken by 250 senior global industry buyers and suppliers. These respondents
cover C-levels, directors, managers, and technical and professional staff.
These respondents are drawn from the ICD Research Industry Insight Panel, an exclusive industry panel
covering over two million business professionals worldwide. Respondents represent a dedicated professional
community where participants are surveyed ‘in context’, drawn from our industry magazine and media
communities, including the readership of mining-technology.com, and delegate relationships across our global
industry conference and forum events. These business communities are made up of highly engaged, qualified
professionals who rely on our flagship media brands in their respective markets, enabling ICD Research to
access knowledgeable and informed industry o