Planned Change in Marketing Expenditure Levels in the Mining Industry - 2012–2013 : Survey Snapshot by ICDResearch

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Synopsis
• Analysis of opinions drawn from leading mining industry executives.
• Analysis on the changing marketing budgets in the mining industry.
• Analysis on spending plans of supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how spending activities are set to change in the mining industry in 2012–13. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include supplier expenditure activity.

Reasons To Buy
• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.

More Info
									                                       Mining
                                   Survey Snapshot




Planned Change in Marketing
Expenditure Levels in the Mining
Industry - 2012–2013: Survey Snapshot

Reference code: SR326SS

Published: June 2012


ICD Research

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London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd-research.com




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 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this report about? ................................................................................................................ 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Methodology .................................................................................................................................... 6
    1.4 Profile of Global Mining Industry Survey Respondents ..................................................................... 8
        1.4.1     Profile of buyer respondents ....................................................................................................................... 8
        1.4.2     Profile of supplier respondents ................................................................................................................... 9
2      Global Mining Industry: Planned Change In Marketing Expenditure Levels.................. 11
    2.1 Planned change in marketing expenditure levels by suppliers .........................................................11
    2.2 Planned change in marketing expenditure levels by region .............................................................13
    2.3 Planned change in marketing expenditure levels by company turnover...........................................15
    2.4 Net change in planned marketing expenditure in all industries ........................................................17
3      Appendix .............................................................................................................................. 18
    3.1 Global Mining Industry Survey Results ............................................................................................18
    3.2 Methodology ...................................................................................................................................27
    3.3 Contact us .......................................................................................................................................27
    3.4 About ICD Research .......................................................................................................................27
    3.5 Disclaimer .......................................................................................................................................28




Planned Change in Marketing Expenditure Levels in the Mining Industry - 2012–2013: Survey
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© ICD Research. This product is licensed and is not to be photocopied                                                                         Published: June 2012
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LIST OF FIGURES

Figure 1: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%), 2010–2012 .............................................................. 12
Figure 2: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012 .................................................................... 14
Figure 3: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 ................................................................. 16




Planned Change in Marketing Expenditure Levels in the Mining Industry - 2012–2013: Survey
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© ICD Research. This product is licensed and is not to be photocopied                                                                         Published: June 2012
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012 ........................................................................................... 8
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012 ........................................................................................................ 8
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012 ............................................................................ 9
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012 .......................................................................................................... 9
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012 .................................................................................................... 9
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012 .................................................................................. 10
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012 ..................................................................................................... 10
Table 8: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%) , 2010–2012 .............................................................. 12
Table 9: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012 ..................................................................... 13
Table 10: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 ................................................................ 15
Table 11: Net Change in Planned Marketing Expenditure, All Industries (%) 2012.............................................................................................. 17
Table 12: Survey Results - Closed Questions ..................................................................................................................................................... 18




Planned Change in Marketing Expenditure Levels in the Mining Industry - 2012–2013: Survey
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© ICD Research. This product is licensed and is not to be photocopied                                                                                                    Published: June 2012
 INTRODUCTION


1 Introduction

     1.1      What is this report about?

        This report is the result of an extensive survey drawn from ICD Research‘s exclusive panel of leading mining
        industry companies. As uncertainty regarding the European debt crisis, sluggish growth in the US markets and
        a sharp decline in commodity markets led to slow down in global economic markets, this report provides the
        reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to
        change in 2012–2013. Furthermore, it not only grants access to the opinions and strategies of business
        decision makers and competitors, but also examines their actions surrounding business priorities.


        The report also examines:
           Revenue growth expectations: projects revenue growth expectations of major stakeholders of the industry
           Market-specific growth opportunities: identifies top growth regions to allow companies to allocate their
           marketing activities and budgets effectively
           Mergers and acquisitions: identifies expectations surrounding merger and acquisition activity and core
           influencing factors
           Leading business concerns: identifies leading business concerns and subsequent efforts to manage them
           Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the
           possible changes in expenditure
           Key factors for marketing agency selection: provides insights into the marketing needs of supplier
           companies


     1.2      Definitions
           Mining industry buyers: comprises respondents from metal manufacturer and processor companies
           involved in metal ore processing, metal product manufacturing, metal and mineral mining support, and
           primary metal manufacturing. Other respondents included in this segment include those from metal ore and
           coal mining operators, non-metallic mineral mining operators and geologists. This segment is referred to as
           buyers throughout the report.

           Mining industry suppliers: respondents which are represented as suppliers in the report comprise
           equipment, materials and specialist mining services suppliers, and technology and consultancy providers.
           Industry observers and a small number of non-supplier industry observers, such as trade bodies and
           government organizations, also form part of this group.

           Ores: substances containing a specific metal which can be mined and processed, allowing the metal to be
           extracted. The metal is typically contained in a chemical combination with other elements and impurities.

           Geologists: scientists who study the earth, materials available within it and the physical and chemical
           changes that occur in its interior and on its surface. They are used by mining companies in the exploration of
           metals, oils and various other resources.




Planned Change in Marketing Expenditure Levels in the Mining Industry - 2012–2013: Survey
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© ICD Research. This product is licensed and is not to be photocopied                                  Published: June 2012
 INTRODUCTION


          Metallic minerals: includes iron ore, manganese ore, zinc concentrate, bauxite, chromite and other
          minerals.

          Non-metallic minerals: includes diamond, gypsum, garnet, barites, dolomite, phosphorite, silica sand,
          limestone and other minerals.

          Base metals: used informally to refer to a metal that oxidizes or corrodes with relative ease and reacts
          variably with diluted hydrochloric acid (HCl) to form hydrogen. Iron, nickel, lead and zinc are examples of
          base metals.

          Precious metals: high-value metals such as gold, silver, platinum and palladium, and their respective alloys.

          Energy fuels: radioactive materials such as uranium and thorium which are used to produce energy in
          nuclear reactors.

          E-procurement (electronic procurement): business-to-business (B2B) buying and selling of services
          through the internet and other IT solutions, such as electronic data interchange (EDI) and enterprise
          resource planning (ERP).

1.3 Methodology

        All ICD reports are rigorously sourced and created according to a comprehensive three-stage methodology:

        1) Online Survey

        The research sourced in this report is based on the surveyed opinions and forward-looking projections of
        highly engaged and senior industry professionals. ICD Research conducted an extensive online survey during
        December 2011 which was taken by 250 senior global industry buyers and suppliers. These respondents
        cover C-l
								
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