Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Mining Industry - 2012–2013 : Survey Intelligence by ICDResearch

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									                                       Mining
                                 Survey Intelligence




Supplier Marketing Spend Activity,
Marketing and Sales Behaviors and
Strategies in the Mining Industry - 2012–
2013: Survey Intelligence

Reference code: SR065SI

Published: June 2012


ICD Research

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7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd-research.com




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 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 6
    1.1 What is this report about? ................................................................................................................ 6
    1.2 Definitions ........................................................................................................................................ 6
    1.3 Methodology .................................................................................................................................... 7
    1.4 Profile of Global Mining Industry Survey Respondents ..................................................................... 9
        1.4.1     Profile of buyer respondents ....................................................................................................................... 9
        1.4.2     Profile of supplier respondents ................................................................................................................. 10
2      Executive Summary ............................................................................................................ 12
3      Global Mining Industry Suppliers’ Marketing Expenditure Activity ................................ 15
    3.1 Annual Marketing Budgets: Global Mining Industry Suppliers..........................................................16
        3.1.1     Annual marketing budgets by suppliers .................................................................................................... 16
        3.1.2     Annual marketing budgets by region ........................................................................................................ 17
        3.1.3     Annual marketing budgets by turnover ..................................................................................................... 18
    3.2 Global Mining Industry: Planned Change In Marketing Expenditure Levels .....................................19
        3.2.1     Planned change in marketing expenditure levels by suppliers ................................................................ 19
        3.2.2     Planned change in marketing expenditure levels by region ..................................................................... 21
        3.2.3     Planned change in marketing expenditure levels by company turnover .................................................. 23
        3.2.4     Net change in planned marketing expenditure in all industries ................................................................ 25
    3.3 Global Mining Industry: Future Investment by Media Channel .........................................................26
        3.3.1     Future investment by media channel by suppliers ................................................................................... 26
        3.3.2     Future investment by media channel by region ........................................................................................ 29
        3.3.3     Planned change in marketing expenditure by company turnover ............................................................ 30
    3.4 Global Mining Industry: Suppliers' Future Investment in Marketing and Sales .................................31
        3.4.1     Planned investment in marketing and sales technologies by suppliers ................................................... 31
        3.4.2     Planned investment in marketing and sales technologies by region ........................................................ 34
        3.4.3     Planned investment in marketing and sales technologies by turnover .................................................... 35
4      Global Mining Industry 2012: Marketing and Sales Behaviors and Strategies .............. 37
    4.1 Global Mining Industry 2012: Key Marketing Aims of Suppliers .......................................................38
        4.1.1     Key marketing aims of suppliers ............................................................................................................... 38
        4.1.2     Key marketing aims of suppliers by region ............................................................................................... 40
        4.1.3     Key marketing aims of suppliers by company turnover ............................................................................ 41
        4.1.4     Key marketing aims of suppliers by revenue growth expectations .......................................................... 42
    4.2 Global Mining Industry: Essential Amendments to Marketing Activities in 2012–2013 .....................43
        4.2.1     Amendments to marketing activities by suppliers .................................................................................... 43
        4.2.2     Amendments to marketing activities by region ......................................................................................... 45
        4.2.3     Amendments to marketing activities by company turnover ...................................................................... 47

Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the
                                                                                                                                                               Page 2
Mining Industry - 2012–2013 : Survey Intelligence

© ICD Research. This product is licensed and is not to be photocopied                                                                         Published: June 2012
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    4.3 Global Mining Industry: Use of New Media for Business Prospects .................................................49
        4.3.1     Use of new media by suppliers ................................................................................................................. 49
        4.3.2     Use of new media by region ..................................................................................................................... 50
        4.3.3     Use of new media by company turnover .................................................................................................. 52
    4.4 Global Mining Industry: Critical Factors for Choosing a Marketing Agency ......................................54
        4.4.1     Critical factors for choosing a marketing agency by region ...................................................................... 56
        4.4.2     Critical factors for choosing a marketing agency by company turnover ................................................... 57
5      Appendix .............................................................................................................................. 59
    5.1 Global Mining Industry Survey Results ............................................................................................59
    5.2 Methodology ...................................................................................................................................68
    5.3 Contact us .......................................................................................................................................68
    5.4 About ICD Research .......................................................................................................................68
    5.5 Disclaimer .......................................................................................................................................69




Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the
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Mining Industry - 2012–2013 : Survey Intelligence

© ICD Research. This product is licensed and is not to be photocopied                                                                       Published: June 2012
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LIST OF FIGURES

Figure 1: Annual Marketing Budgets in the Global Mining Industry: Suppliers (%), 2010–2012 ........................................................................... 16
Figure 2: Annual Marketing Budgets in the Global Mining Industry by Region (%), 2012 .................................................................................... 17
Figure 3: Annual Marketing Budgets in the Global Mining Industry by Turnover (%), 2012 ................................................................................. 18
Figure 4: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%), 2010–2012 .............................................................. 20
Figure 5: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012 .................................................................... 22
Figure 6: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 ................................................................. 24
Figure 7: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012 .................................................................................. 28
Figure 8: Global Mining Industry: Future Investment by Media Channels by Region (%), 2012 ........................................................................... 29
Figure 9: Global Mining Industry: Future Investment by Media Channels by Turnover (%), 2012 ........................................................................ 30
Figure 10: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012 .................................................................. 33
Figure 11: Global Mining Industry Suppliers: Planned Investment in Marketing by Region (%), 2012 ................................................................. 34
Figure 12: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012 .............................................................. 36
Figure 13: Key Marketing Aims: Global Mining Industry Suppliers (%), 2012 ...................................................................................................... 39
Figure 14: Global Mining Industry Suppliers: Key Marketing Aims by Region (%), 2012 ..................................................................................... 40
Figure 15: Global Mining Industry Suppliers: Key Marketing Aims by Turnover (%), 2012 .................................................................................. 41
Figure 16: Global Mining Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012 ...................................................................... 42
Figure 17: Amendments to Marketing Activities: Global Mining Industry Suppliers (%), 2012.............................................................................. 44
Figure 18: Global Mining Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012 ............................................................. 46
Figure 19: Global Mining Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012 .......................................................... 48
Figure 20: Use of New Media by Global Mining Industry Suppliers (%), 2012 ..................................................................................................... 50
Figure 21: Global Mining Industry Suppliers: Use of New Media by Region (%), 2012 ........................................................................................ 51
Figure 22: Global Mining Industry Suppliers: Use of New Media by Turnover (%), 2012 ..................................................................................... 53
Figure 23: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010–2012 .............................................. 55
Figure 24: Critical Factors for Choosing a Marketing Agency by Region (%), 2012 ............................................................................................ 57
Figure 25: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012 .......................................................................................... 58




Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the
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Mining Industry - 2012–2013 : Survey Intelligence

© ICD Research. This product is licensed and is not to be photocopied                                                                                     Published: June 2012
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012 ........................................................................................... 9
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012 ........................................................................................................ 9
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012 .......................................................................... 10
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012 ........................................................................................................ 10
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012 .................................................................................................. 10
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012 .................................................................................. 11
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012 ..................................................................................................... 11
Table 8: Annual Marketing Budgets in the Global Mining Industry: Suppliers(%), 2010–2012 ............................................................................. 16
Table 9: Annual Marketing Budgets in the Global Mining Industry by Region (%), 2012...................................................................................... 17
Table 10: Annual Marketing Budgets in the Global Mining Industry by Turnover (%), 2012 ................................................................................. 18
Table 11: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%) , 2010–2012 ............................................................ 20
Table 12: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012 ................................................................... 21
Table 13: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 ................................................................ 23
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012.............................................................................................. 25
Table 15: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012 .................................................................................. 27
Table 16: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012 ................................................................... 32
Table 17: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012 ................................................................ 35
Table 18: Key Marketing Aims: Global Mining Industry Suppliers (%), 2012 ....................................................................................................... 39
Table 19: Amendments to Marketing Activities: Global Mining Industry Suppliers (%), 2012 ............................................................................... 44
Table 20: Global Mining Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012 .............................................................. 45
Table 21: Global Mining Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012 ........................................................... 47
Table 22: Use of New Media by Global Mining Industry Suppliers (%), 2012 ...................................................................................................... 49
Table 23: Global Mining Industry Suppliers: Use of New Media by Region (%), 2012 ......................................................................................... 51
Table 24: Global Mining Industry Suppliers: Use of New Media by Turnover (%), 2012 ...................................................................................... 52
Table 25: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010–2012................................................ 54
Table 26: Critical Factors for Choosing a Marketing Agency by Region (%), 2012 ............................................................................................. 56
Table 27: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012 ........................................................................................... 58
Table 28: Survey Results - Closed Questions ..................................................................................................................................................... 59




Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the
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Mining Industry - 2012–2013 : Survey Intelligence

© ICD Research. This product is licensed and is not to be photocopied                                                                                                    Published: June 2012
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