Michael Q. Heavener
Redmond, WA 98052
425-208-5130 | email@example.com | www.linkedin.com/in/michaelheavener
OBJECTIVE: Web Producer Program Manager
Ten years of experience overseeing content planning, project management, and design / UX development of internal
and external websites.
Areas of expertise include strategic planning; concepts, architecture and user experience development; SharePoint and
other content management systems (CMS); website, page / template, tools and library design; written and visual content
(documents, graphics, photography, web forms and surveys, email campaigns, presentations, videos and multimedia);
HTML / CSS and XML; writing and editing; asset management; custom DOM interfaces; style definition and consistency;
permissions, security and access policies; performance and keyword metrics, analysis and reporting; search engine
optimization; accessibility and diversity; troubleshooting configuration or workflow errors; social networking; process and
software training / instruction; cross-functional and companywide team leadership; collaboration with subject matter
experts, producers, site managers, developers, engineers, IT groups, and senior managers / executives; timelines,
calendars, schedules and workflow; project management of key initiatives and ongoing communications; vendor and
consultant supervision / hiring.
Prior healthcare, technology, mobile and retail industry experience.
SharePoint Developer / Producer, Puget Sound Energy Gas Operations (contract), Seattle, WA 5 / 2012
Designed and developed multiple intranet sites for emergency response and service personnel of regional utility company.
Developed maintenance and procedures. Wrote online user manual.
Desktop Publisher Trainer, Microsoft GPG (contract), Redmond, WA 4 / 2012 – 5 / 2012
Tutored senior marketing manager in Global Procurement Group how to manage SharePoint 365 sites and content for
worldwide procurement professionals.
SharePoint / Office 365 Trainer, SBA Coaching (contract), Bothell, WA 11 / 2011 – 12 / 2011
Planned, developed and delivered training on web communications and marketing, cloud-based development tools,
content organization, taxonomy and metadata to non-technical managers.
Webmaster / SharePoint Developer, Milliman Care Guidelines (contract), Seattle, WA 5 / 2011 – 10 / 2011
Developed content, features, layout and site design for healthcare-related company’s external marketing website, intranet,
email, web events and social media to enhance online brand implementation.
Defined and developed web content strategy driven by online customer experience, customer service and overall
Worked with cross-functional marketing / product team, managers, staff, content owners and producers to plan,
create content, and execute collaborative initiatives, workflows and business processes.
Created and prepared custom reports and statistics on web usage, traffic and search terms using web analytics
software and processes.
Designed new SharePoint intranet site, features, front-end architecture, document object model (DOM) interface
and user experience. Prepared wireframes, feature lists and prototypes.
Created and deployed email and webinar campaigns from contact lists and CRM systems.
Delivered social networking, video, blog-based and user generated content programs to clients, business partners
Edited and proofread all web content. Managed testing and deployment of browser based / interactive web
Prepared and conducted presentations to managers, web conferences and providers.
Web Associate, The Everett Clinic (contract), Everett, WA 7 / 2011
Coordinated user research of clinic-wide intranets and content for hospital staff and health care professionals.
Worked with content providers across organization to ensure web content was accurate, up-to-date, interesting,
compelling, informative and reflective of organization's brand.
Reviewed all sections of websites; analyzed audiences and information; made recommendations about retiring
outdated content to archives; trained content producers and owners to use content management systems.
Producer, Microsoft Windows Online (contract), Redmond, WA 5 / 2010 – 10 / 2010
Managed ongoing development of external websites and served as project manager for web-related development /
Collaborated with site managers, programmers, staff, production and technology vendors.
Created templates and designed external websites and pages from templates using XML.
Applied up-to-date design tools, systems and planning to create user experiences.
Worked closely with cross-functional project teams, business leaders and staff to accurately translate stakeholder
feedback into content and user interfaces.
Contracts Lead, Microsoft Legal Contracts Group (contract), Redmond, WA 11 / 2009 – 4 / 2010
Redeveloped and maintained online resource center for legal and sales teams in 34 languages.
Created, staged, published and maintained projects using Microsoft SharePoint.
Marketing Manager, Microsoft HRWeb / CBPM (contract), Redmond, WA 3 / 2009 – 6 / 2009
Coordinated content and communications for new internal marketing portal rollout to convey messages for diverse
audiences of employees and managers. Determined best ways to articulate purposes and goals to target audiences.
Worked closely with project teams and business leaders to accurately translate stakeholder feedback into HR
messages and internal marketing campaigns, including blogs and social media.
Developed HR solutions supportive of culture, company direction, and growth needs of business and employees.
Positioned website as credible, dependable and unique information resource for worldwide executives,
department managers, staff and other constituents.
Collaborated with content managers, project teams and business leaders to develop and organize user-focused
messaging, tone, style and content, including interactive training, blogs and social media.
Developed, applied and managed content standards and applied styles for all media, including development and
production of written, graphic, multi-media, audio and video, to create a single departmental voice.
Web Content Editor / Producer, (contract) MultiCare Health System, Tacoma, WA 9 / 2008 – 11 / 2008
Managed integration project organizing and merging content from two hospitals’ employee websites into company-
wide intranet for providers and identified opportunities to add new content.
Developed, maintained and supported intranet updates, workflows and approval processes to create and publish
quick response communication, documentation, Q&As and training instructions.
Web Producer, Partner Communications, (contract) Microsoft SMS&P / PCOE, Redmond, WA 9 / 2006 – 8 / 2008
Managed development and internal communications programs for rollout of new internal SharePoint portal; and
ensured the delivery of existing web and intranet presences to deliver consistent, positive client experiences that
shaped perception of organization and goals through existing web and intranet presences.
Planned, coordinated, wrote, edited, and scheduled site's day-to-day textual, graphical, photographic and video
content. Approved content and managed site.
Created web content strategy, and developed innovative ways to present content to diverse audiences and
Work with client organizations to understand business models, goals, and key performance indicators.
Planned, implemented and analyzed usability testing to design, develop and deploy sales training systems with
user centric design / content standards.
Used web analytics software and processes to compile information and create custom usage, metadata,
taxonomy and access statistics and reports.
Developed streaming media, online video and online multimedia applications and tools.
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Marketing Communications Program Manager, (contract) UIEvolution, Bellevue, WA 7 / 2005 – 7 / 2006
Managed, coordinated, wrote and produced internal / external communications programs supporting client and
business development activities and training.
Created and developed web content, email messages, presentations, printed sales materials, public relations,
videos and multi-media.
Supported business customers with internal and external communication initiatives; coordinated strategic
planning, community relations efforts, presentations and marketing.
Supervised vendors’ workflow, results and quality for content and marketing / promotions programs.
Web / Print Marketing Communications Manager, Tally, Kent, WA 9 / 1999 – 5 / 2004
Managed planning, strategic development and execution of national websites and marketing content for customers,
clients and partners of international computer printer manufacturer. Managed web development teams, including IT,
staff and vendors; developed solutions supportive of diversity, culture, direction and growth needs of the business,
customers, providers, partners and employees.
Managed, wrote, edited and produced web content, email messages, presentations, printed sales materials,
videos and multi-media for products; Contributions included communicating energy conservation, quality
management and Section 508 accessibility compliance.
Managed web development teams, including IT, staff and vendors.
Defined and applied consistent, branded messages for company and retail partner websites, intranets, and secure
Developed solutions supportive of culture, company direction and growth needs of business, customers,
providers, partners and employees.
Tested and resolved browser compatibility issues for all platforms.
Applied best Search Engine Optimization standards. Researched and created custom keyword and competition
usage reports and statistics.
Previous Relevant Experience:
Federal Bureau Chief, Columbia Basin Herald (Moses Lake, WA); Idaho Press Tribune (Boise / Nampa, ID); Spokesman-Review
(Spokane, WA); Associated Press
Agencies covered: U.S. Departments of Interior, Agriculture, Commerce, and Justice, Federal Energy Regulatory
Commission, Bureau of Reclamation, Bonneville Power Administration, Mid-Columbia Power Management System,
Public Utility Districts (Grant, Douglas, Chelan, Kittitas, Snohomish, Pend Oreille, Franklin and Benton), Avista
(Washington Water Power), Idaho Power Company, Environmental Protection Agency, Bureau of Indian Affairs, U.S.
Congress, Washington State Legislature, Idaho State Legislature, U.S. Courts of Appeals, Washington State Supreme
Court, Idaho State Supreme Court, and various county Superior Courts.
Editor / Publisher, Rena Ware Distributors, Redmond, WA
Managed and published international weekly news magazine and marketing content for worldwide consumer products company.
Managed planning, strategies, content, visuals, training and branding / positioning initiatives; managed $1.75M budget, 10 direct
reports and 30 dotted line contributors, writers, graphic artists, photographers, and production vendors.
Live performance mixing and recording, sound operations, audio engineering 9 / 2004 – Present
Celtic Fire (Irish / folk music; piano, guitar, mandolin, bass, multiple vocalists); Celtic Bayou bar / restaurant (Eastside Open
Mic); Redmond United Methodist Church; City of Redmond; Northwest Folklife Festival
Content / Tools
Microsoft Office: Word, PowerPoint, Excel, Outlook, Access, Project, Visio, OneNote, Office 365
Web / Internet
Microsoft SharePoint 2010 / 2007, SharePoint 365, HTML / XHTML, CSS, Adobe Dreamweaver, HomeSite,
Graphics / Print
Adobe Photoshop, Illustrator, InDesign, Fireworks
Content Management Systems / Blogs / Databases
SharePoint 365 / 2010, BroadVision / Oracle, Orchestrate, Mambo, WordPress / MySQL, Blogger, Typepad,
Drupal, integrating forms to SQL
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CRM / Email Campaigns / Analysis
SalesForce.com, Vertical Response, Constant Contact, MailChimp, Google Analytics, Webtrends
Video / Audio / Web Conference
Multimedia streaming, podcasting, online and offline video editing, sound recording and mixing, WebEx,
Microsoft Lync, gotomeeting, Join.Me, Citrix
Associated Press Stylebook, Microsoft Manual of Style for Technical Publications, Chicago Manual of Style, APA,
Master of Arts, Business / Organizational Management, University of Phoenix, Renton, WA
Bachelor of Arts, Communications / Journalism, Eastern Washington University, Cheney, WA
Accredited Business Communicator (ABC); Member, IABC
International Association of Business Communicators (IABC); American Society for Training and Development (ASTD);
Society for Technical Communication (STC); SharePoint Users Group (PSSPUG); Audio Engineering Society (AES);
Special Interest Group on Computer-Human Interaction (PSSIGCHI)
NONPROFIT VOLUNTEER WORK
Seattle YMCA, Renton Technical College CAP Advisory Board, Redmond Association of Spokenword, Puget Sound
Chrysalis (senior high and college leadership training), Redmond Regional Library, Redmond Young Authors
(elementary literary arts education), Redmond United Methodist Church, Toastmasters, Eastside Open Mic,
International Association of Business Communicators, Gold Wing Touring Association, Redmond Community Forum,
Redmond Derby Days, Redmond Arts in the Parks, Feet First
Developed strategies and initiatives for tax-exempt organizations; counseled boards of directors, advisory groups
and professional development leaders.
Guided website redesigns and overhauls; equipment deployment and maintenance; training programs and
volunteer and vendor relations.
Assessed, determined and managed client expectations, functional requirements and specifications, timelines,
and managed budgets ranging from $500 to $10,000.
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