Download Logo DEIRDRE BREAKENRIDGE JOINS ALL-STAR PR 2.0 PANEL AT T MARKETING SUMMIT Panelists Discuss the Value of the PR 2.0 News Release at #IMS09 10.02.2009 – On October 7th, at 11:35am, Deirdre Breakenridge, four-time author and president of PFS Marketwyse, will speak on a panel with PR executives and Twitter Pitc authors at the 2009 Inbound Marketing Summit, hosted by Chris Brogan, President, #IMS09 PR 2.0 @dbreakenrid and Justin Levy General Manager, New Marketing Labs, taking place at Gillette @paulroetzer Stadium in Boston, MA. @jasonkintzle The Inbound Marketing Summit is where the online marketing community gathers to Resource Li discuss today's marketing and business communications challenges. The event features some of the brightest minds in the industry, including world-renowned authors and practitioners, as well as leaders from some of the most innovative and technologically savvy companies. This fast-paced and information-packed event is an excellent means to benchmark your existing business communications strategies and learn new techniques to reach and engage your audience. “Communications professionals are quickly realizing the benefits of news releases with new Web 2.0 functionality, ” said Breakenridge. The changes that we experience today allow a business to tell a more meaningful story and reach the public more effectively. Organizations can share their news releases directly with customers, an approach wasn’t possible with the traditional news release,” she further stated. Other panelists include Melanie Stachowiak, Senior Account Executive, Marketwire; Paul Roetzer, Founder & President, PR 20/20; David Weiner, Emerging Media Specialist & Sr. Account Supervisor, PR Newswire; Jason Kintzler, Founder, PitchEngine; and David Meerman Scott, author, World Wide Rave and The New Rules of Marketing and PR. For more information on this event, visit: http://city.inboundmarketingsummit.com/boston/index.html To register for the Boston Inbound Marketing Summit, visit http://city.inboundmarketingsummit.com/boston/Register.html About Deirdre Breakenridge Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications agency in the New York City Metro Area. Breakenridge blogs at PR 2.0 Strategies and is also a frequent contributor to PR industry publications. Putting the Public Back in Public Relations is the forth book that Breakenridge has authored. Her previous works, PR 2.0: New Media, New Tools, New Audiences, also published by FT Press, was released in 2008. Breakenridge’s earlier books, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy, were published by Prentice Hall, in February 2003 and May of 2001, respectively. Short URL: http://pitch.pe/27724 About PFS Marketwyse PFS Marketwyse is an integrated branding, marketing and communication agency headquartered in Northern New Jersey. Whether itâ€™s business-to-business or business-to-consumer, PFS Marketwyse offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS Marketwyse applies fresh ideas to brand building, marketing communications and public relations campaigns and provides full-service agency capabilities including Web design and development and video production. Contacting PFS Marketwyse PFS Marketwyse 409 Minnisink Road Totowa, NJ 07512 1.973.812.8883 Website: http://www.pfsmarketwyse.com LinkedIn: http://www.linkedin.com/pub/dir/?last=Breakenridge&first=Deirdre Twitter: http://twitter.com/dbreakenridge Facebook: http://www.facebook.com/people/Deirdre-Breakenridge/743813732 Press Contact Jacqueline Dodd Office: 973.812.8883 Email: firstname.lastname@example.org LinkedIn: http://www.linkedin.com/pub/6/874/5b3 Twitter: http://twitter.com/jdodd © Copyright 2009 PitchEngine, Inc.