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DEIRDRE BREAKENRIDGE JOINS ALL-STAR PR 2.0 PANEL AT THE INBOUND MARKETING SUMMIT

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                DEIRDRE BREAKENRIDGE JOINS ALL-STAR PR 2.0 PANEL AT T
                MARKETING SUMMIT
                Panelists Discuss the Value of the PR 2.0 News Release at #IMS09

                10.02.2009 – On October 7th, at 11:35am, Deirdre Breakenridge, four-time author
                and president of PFS Marketwyse, will speak on a panel with PR executives and             Twitter Pitc
                authors at the 2009 Inbound Marketing Summit, hosted by Chris Brogan, President,          #IMS09 PR 2.0
                                                                                                          @dbreakenrid
                and Justin Levy General Manager, New Marketing Labs, taking place at Gillette
                                                                                                          @paulroetzer
                Stadium in Boston, MA.
                                                                                                          @jasonkintzle

                The Inbound Marketing Summit is where the online marketing community gathers to           Resource Li
                discuss today's marketing and business communications challenges. The event
                features some of the brightest minds in the industry, including world-renowned
                authors and practitioners, as well as leaders from some of the most innovative and
                technologically savvy companies. This fast-paced and information-packed event is
                an excellent means to benchmark your existing business communications
                strategies and learn new techniques to reach and engage your audience.


                “Communications professionals are quickly realizing the benefits of news releases
                with new Web 2.0 functionality, ” said Breakenridge. The changes that we experience
                today allow a business to tell a more meaningful story and reach the public more
                effectively. Organizations can share their news releases directly with customers, an
                approach wasn’t possible with the traditional news release,” she further stated.


                Other panelists include Melanie Stachowiak, Senior Account Executive, Marketwire;
                Paul Roetzer, Founder & President, PR 20/20; David Weiner, Emerging Media
                Specialist & Sr. Account Supervisor, PR Newswire; Jason Kintzler, Founder,
                PitchEngine; and David Meerman Scott, author, World Wide Rave and The New
                Rules of Marketing and PR.


                For more information on this event, visit:
                http://city.inboundmarketingsummit.com/boston/index.html


                To register for the Boston Inbound Marketing Summit, visit
                http://city.inboundmarketingsummit.com/boston/Register.html


                About Deirdre Breakenridge
                Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications
                agency in the New York City Metro Area. Breakenridge blogs at PR 2.0 Strategies
                and is also a frequent contributor to PR industry publications. Putting the Public Back
                in Public Relations is the forth book that Breakenridge has authored. Her previous
                works, PR 2.0: New Media, New Tools, New Audiences, also published by FT Press,
                was released in 2008. Breakenridge’s earlier books, The New PR Toolkit and
                Cyberbranding: Brand Building in the Digital Economy, were published by Prentice
                Hall, in February 2003 and May of 2001, respectively.
Short URL:
http://pitch.pe/27724


About PFS Marketwyse
PFS Marketwyse is an integrated branding, marketing and communication agency
headquartered in Northern New Jersey. Whether it’s business-to-business or
business-to-consumer, PFS Marketwyse offers a unique blend of experience and
talent that delivers cost-effective, creative solutions with attitude. PFS Marketwyse
applies fresh ideas to brand building, marketing communications and public
relations campaigns and provides full-service agency capabilities including Web
design and development and video production.


Contacting PFS Marketwyse
PFS Marketwyse
409 Minnisink Road
Totowa, NJ 07512
1.973.812.8883
Website: http://www.pfsmarketwyse.com
LinkedIn: http://www.linkedin.com/pub/dir/?last=Breakenridge&first=Deirdre
Twitter: http://twitter.com/dbreakenridge
Facebook: http://www.facebook.com/people/Deirdre-Breakenridge/743813732

Press Contact
Jacqueline Dodd
Office: 973.812.8883
Email: jdodd@pfsmarketwyse.com
LinkedIn: http://www.linkedin.com/pub/6/874/5b3
Twitter: http://twitter.com/jdodd




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