Presented by Norman Gomersall
Specialists in Window Cleaning
Read this guide and you’ll discover
How to avoid three window cleaning rip-off's!
Two costly misconceptions about window cleaning
4 mistakes to avoid when choosing a window cleaner
100% no-risk guarantee
4 Steps to a better view from your windows
Provided as an educational service by
Specialists in window Cleaning
Dear Sir / Madam,
Choosing a window cleaner isn’t easy
Why? Because you’re bombarded with misleading advertising, confusing claims and
simply bad information / service.
From super-low prices and high-pressure sales - to unqualified technicians and near
worthless methods - how do you ever find a qualified, competent, professional window
You start by reading this Consumer’s Guide. In this fact-filled booklet, you’ll discover
how to avoid three window cleaning rip-offs, four mistakes to avoid when choosing a
window cleaner, and this information will keep you ahead of the game.
This guide will help you better understand window cleaning. Now, with this information,
you can make an informed, intelligent decision.
And if you have any questions about window cleaning, you’re invited to call us on 01235-
531302. We’ve dedicated our business to educating consumers. We’ll be happy to help
you in every way.
Specialists in Window Cleaning
Is the partner/owner of Super Clean. He has been in the Cleaning Service Industry since
Norman is certified by the Institute of Inspection Cleaning and Restoration Certification.
Is a member of the National Federation of Master Window cleaners and full member of
the British Institute of Cleaning Science and National Carpet Cleaners Association.
I have dedicated this business to helping Home/Business owners get the highest return
from their cleaning investment. I welcome your enquiries and will gladly answer your
questions over the telephone.
Specialists in Window Cleaning
HOW TO AVOID THREE
UNBELIEVABLY LOW PRICE.
To some degree, all of us are attracted by low price because we want to work within a
budget. But some window cleaners use price as the bait for their false and misleading
advertising. They offer a cheap price, usually between £10.00 and £22.00 per building -
and then, once they are inside, they pressure you into buying ‘add-ons.’ It’s as if you
were buying a car and found that the dealer was charging you extra for the tyres and
steering wheel. Window cleaning is not as cheap as some unethical window cleaners
would like you to believe.
Price for all the windows to be cleaned
Just because some of your windows are frosted, thats no reason not to clean them. Some
window cleaners think thats okay to leave frosted glass dirty, well, if you can't see in then
you can't see out ! We clean ALL glass and thats guaranteed.
'I should use the company that offers the lowest price'
NO. I'v seen so many problems arise from lowest bid companies that I suggest you
NEVER hire the company that quotes the cheapest price. The two most common
1) The price may not be for the service you want performed.
2) The price you may see advertised might not be the price you pay. Many business/
home owners have learned that the low price they saw advertised lasted only until the
window cleaner got into their building. Then they were pressured into paying a lot more
for a variety of add-ons. ( Some window cleaners even break the law by using illegal bait
and switch tactics)
2 COSTLY MISCONCEPTIONS ABOUT
'Having the right equipment is all a company needs to clean my windows properly'
Not true. Many companies own ladders and the Reach & Wash System, but very few
companies teach their employees how to clean properly. Because of Health & Safety
legislation it is VERY IMPORTANT that you choose your window cleaners carefully.
The best window cleaning companies are those that have been trained by the National
Federation of Master Window Cleaners, are certified and have successfully completed
'WORKING SAFELY', a course approved and validated by The Institution of
Occupational Safety & Health. If they don't have them, don't use them!
MISCONCEPTION No.2 :
"Any honest window cleaning company should be able to give me a quote over the
I wish this were true, but it isn't.
Honest, reputable window cleaning companies almost never price window cleaning just
by the size of the building / bedrooms. Instead, professional window cleaning companies
will have to visit the site to see first hand what is involed. To give you an idea of how we
estimate the cost of cleaning, here are three other things we consider before we give you
First, the type of windows. Certain types of windows are harder to clean than other
Second, the age of the windows and the amount of soiling. Windows that have not been
cleaned for ten years will take longer to clean than windows which were cleaned six
Third, the amount of difficutly in reaching the windows, some windows are above
senitive areas, gardens etc.
So remember if you'd like me to tell you the exact cost of cleaning your windows, I need
to know the exact amount of work involed. Not as easy as some would make you believe
- is it ?
4 Mistakes to avoid when choosing a window cleaner
Mistake number 1.
All window cleaners are the same, one phone call is all it takes to get the job done?
Instead, invite the window cleaner to your premises or home and ask for a written
quotation. Then you'll know exactly what the window cleaner recommends, you won't be
the victim of high pressure tactics when the cleaner steps into your building.
Mistake number 2.
Choosing a window cleaner who doesn't offer a FULL MONEY BACK GUARANTEE.
In my view, every window cleaning company should be fully accountable for its work. If
you are not pleased with the job in every way, you should not have to pay for it. Period.
Not all window cleaners offer a guarantee, or if they do, the guarantee may be limited.
Ask the window cleaner if he offers a money-back guarantee and then make sure he
includes it in his quotation.
Mistake number 3.
Choosing a window cleaner without getting comments from his clients.
Any window cleaner can say anything about his past jobs. And sadly, some of what they
say may not be true. Make sure you ask for references or read comments from current
customers so you can depend on the window cleaner and his work.
Mistake number 4.
Choosing a window cleaner who is not a member of the National Federation of Master
If your window cleaner is not a close friend, you may not know if he has the knowledge
or experience to clean your windows well. If you want to be sure you're hiring a
competant professional, make sure he is a full member of the N.F.M.W.C.
100% NO-RISK GUARANTEE
We want you to be super pleased, in fact, absolutly delighted with every cleaning job we
do. So every job comes with our iron-clad, risk free guarantee. What does this mean?
Simply this, if you aren't pleased you pay nothing. Not a penny. Many companies don't
guarantee their work, but we feel nothing is more important than your complete
satisfaction. We stand behind every job 100%. If you ever have any questions or
concerns about Super Clean's work, please call me on 0800-695-3332
4 STEPS TO A BETTER VIEW FROM YOUR WINDOWS
Make a commitment to yourself to get your windows cleaned on a regular maintenance
plan. The longer your windows remain dirty, the longer it takes to clean them.
List your objections.
Do you want all the dirt removed ?
Do you want to work with an honest, reputable company, or are you willing to risk
working with the company that offers the lowest price, knowing the company might not
be in business tomorrow ?
The way you learn about a company is to ask specific questions and listen carefully to the
answers. Here are seven tough questions to ask a window cleaner or company before they
begin to clean your windows.
1) What method of window cleaning do you recommend ?
2) What type of equipment do you use to clean windows ?
3) What will your equipment remove from my windows ?
4) How often should I get my windows cleaned ?
5) What training have you had in cleaning windows ?
6) Are you trained in Health & Safety, can I see your certificates ?
7) Are you a member of the N. F. M. W. C.
Once you're satisfied that you're working with an honest, competent professional window
cleaner, invite him into your home and ask for a specific quotation in writing. A written
quotation gives you the assurance that you know exactly what your job will cost, no
By following these four steps, you'll gain all the information you need to make an
informed, intelligent decision. If you want a quick, cheap window cleaning job, many
companies in the phone book can help you. Or, you can hire a pair of ladders and do the
But if you want your windows completely cleaned then I invite you to call us. We'll be
happy to answer your questions, provide you with a written quotation to clean your
windows, without obligation of any kind, please call us on 01235-531302 (office) or
07831-707722 (Mob) or email: email@example.com
THANKS AGAIN !
.....for reviewing our new CONSUMER'S GUIDE TO WINDOW CLEANING, I hope
you found this information helpful. If you have any questions or comments, please
contact us on the above numbers.
We've dedicated our business to consumer education and service. We'll be pleased to
help you in every way. We look forward to your call, thanks!!
Norman Gomersall and Callum Bell
Specialist in Window Cleaning.