AP Human Geography - Market Areas and the Urban Hierarchy
Part I: Population and Pizza
A. Pick one city in California that represents each of the population ranges below. You will need 10 in all.
1. 500-2,000 6. 50,000-100,000
2. 2,000-5,000 7. 100,000-250,000
3. 5,000-10,000 8. 250,000-500,000
4. 10,000-25,000 9. 500,000-1,000,000
5. 25,000-50,000 10. More than 1,000,000
City populations can be found in the U.S. census bureau publications or by using the internet with such
sites as www.census.gov/popest/cities or factfinder.census.gov
B. Go to any of the online Internet telephone directories, such as www.switchboard.com, yp.yahoo.com, or
yellowpages.msn.com and search for “pizza” for the same towns you selected for part A. Make sure you
search for individual cities and towns, not metropolitan areas.
C. Put information obtained in part A & B in following table:
City Population Pizza City Population Pizza
Part II: Interpreting the Data and Apply It - Using the data in the table above, answer the following questions:
1. Describe what the data tells you about pizza restaurants and population in California.
2. What is the threshold for pizza restaurants in the state of California? How did you determine the
3. Suppose you were a site selection manager for a new chain of pizzerias in charge of expanding in
California. Write a brief statement as to what cities (2 or 3) have the most market potential in California.
Use information from your table and anything other factors you may know about the cities you selected.
4. How does the information you gathered relate to the Central Place Theory? How does it reflect the urban
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