Miami, FL 33154 305.401.6596
Revenue and Service focused Sales Executive with extensive career of securing new business, building client
accounts and growing revenues. Advance bottom line by providing effective sales strategies and directing the
complete sales lifecycle. Implement client-focused marketing/advertising channels, promotional and marketing
campaigns. Initiated business development skill set to increase market share and enhance customer experience.
Strategic Relationship Building Customer Relationship Management (CRM)
Solutions Based Presentations Effective Selling Techniques
New Business Development & Expansion Account Growth and Management
WASTE MANAGEMENT CORP. - Pompano Beach, FL 2011 – 2012
Fortune 200 multi-billion dollar corporation that specializes in waste disposal and environmental sustainability.
Major Account Representative / Food & Retail
Develop Food & Retail Segment for the South Florida Region.
Initiated strategy to provide solution based programs with sustainability to Food & Retail clients.
Connected to C-suite level prospects to introduce the food and retail strategy focusing on environmental
performance including better customer knowledge, value extraction, and innovation.
Addressed educating a relatively new multi-location client base on the ROI and value proposition around
OSTEO ENCORE INC. - Pompano Beach, FL 2010 – 2011
Affiliate of DJO Surgical. DJO designs and manufactures replacement hips, knees and shoulders.
Sales and Technical Consultant
Opened and expanded SW Florida, including West Dade to Key Largo. Led customer visits and appointments,
offering product solutions as needed.
Initiated and developed relationships with medical community, including doctors, hospitals, surgical
centers, and orthopedic surgeons.
Built a multimillion-dollar sales pipeline with a 2-year sales cycle.
Established rapport that fostered on-going business relationships for a pipeline of revenue growth.
WSFL - TV39 - Fort Lauderdale, FL 2006 – 2009
WSFL-TV, channel 39, is a CW Network affiliate television station owned by the Tribune Company.
Multi-media Account Manager
Launched a newly created position attracting business to strategically packaged new media advertising complete
with television, print, and online solutions. Used behavioral targeting, search engine marketing (SEM), and
Increased revenue by 15% - 20% year-over-year
Secured 8 new client accounts, resulting in revenue estimated at $150,000 within less than 120 days, by
customizing products and services based upon initial needs assessment.
Coordinated multimedia projects with internal and external departments including newspaper,
interactive, sales, and production teams. Oversaw each phase of the project.
Enhanced and developed a $2MM portfolio resulting from local and regional advertisers. Cultivated
new business opportunities and advanced the new image and initiatives of the station.
o Grew new business sales by 20% in 2007 and an additional 40% in 2008.
o Grew client account revenue by 127% between 2006 and 2009.
JOSEPH CORDERI Page Two
SPECTRUM PROGRAMS, INC. / Miami Behavioral Health - Miami, FL 2004 – 2006
Spectrum-Miami Behavioral is the largest independent rehabilitation/community mental health facility in Dade
Associate Vice President
Developed programs and alternative revenue sources; formed and developed the framework for an
outpatient narcotics detoxification clinic along with elderly services. Provided valuable assistance to those
in the community while providing programs that resulted in substantial revenues.
Increased market presence and awareness, initiating new business plans, executing new ventures, reviewed
and expanding current operations.
Promoted new programs using multiple marketing channels; i.e. elderly care facilities, healthcare providers,
and outpatient agencies.
MERRILL LYNCH PRIVATE CLIENT GROUP - San Francisco, CA 1997 – 2002
Merrill Lynch is the wealth management division of Bank of America. It is the largest brokerage house in
Advised corporate executives and extended families on building long-term wealth through municipal bonds,
corporate bonds, and investment funds. Monitored market trends and consulted on smart investment strategies.
Met with prospects and clients to discuss investments aligned with the client’s asset growth goals.
Developed portfolio within 4 years approximately $400MM.
Received President’s Club designation and recognized as the #4 ranked Financial Consultant in the
District within first year.
Networked with public accountants, estate lawyers and trust officers to service high-net-worth clients with
securities valued in excess of $5MM.
TELEMUNDO SPANISH TELEVISON STATION GROUP - San Francisco, CA 1992 – 1996
Second largest Spanish Language Television Network in the U.S.
Regional Sales Manager
Managed operations of sales office of a major Spanish language television network, which owned and operated 7
stations and over 60 affiliates. Developed existing accounts and created new business.
Increased territory by 258% through improved market visibility within an underdeveloped region.
Sales volume increased from $1.2MM to $4.3MM.
Created and executed sales and marketing plan that subsequently increased television market share
from 22% to 45%.
Prior Work Experience
TELEMUNDO – New York, NY - Network Account Executive
NBC Television Stations Group - New York, NY – Account Executive
H.L. Michaels Securities, Inc., - New York, NY - Vice President of Sales
Bachelor in Political Science / Economics (BS)
Boston College - Chestnut Hill, MA