Search Engine Optimization: How To Drive Website Traffic To You by harry881


									Search Engine Optimization: How To
Drive Website Traffic To You

                                              SEO might appear very complicated and involved,
                                              but if you know what you are doing, it can be a very
                                              profitable experience. If you don't know what you are
                                              doing, you can lose a lot of money or customers.
                                              Don't worry, the tips listed below can help you avoid

                                               Avoid using Flash content to help with SEO because
                                               it won't. While it looks great and can be impressive,
                                               you are not allowed to link to single pages in a Flash
site. For the best results, don't rely completely on Flash. If you want to use it, do so sparingly.

Submit your site! Many website owners overlook this simple method. Go to the search providers
you know and trust, and submit your site to them. Doing this can give you the jump-start you need
to start moving to a higher volume of readers. Don't forget to submit to search directories as well.

If you have image as links in your navigation bars, you should also add a text version of those
links. This is because the search engine robots will follow text links first, instead of the image
links. Furthermore, they won't go into any other links on that page. So having text links first on the
page is a good way to increase SEO.

Ultimately, one of your SEO goals should be to minimize the lines of code that search engine
spiders must evaluate to determine relevance. A single website can greatly reduce the number of
lines of code by as much as 20,000 by storing code and formatting data in external files, rather
than embedded within the site's source code.

Search engines seem to love .edu domains, because they are usually educational, well
respected, well looked at, and rarely contain information that the public should not be drawn to. If
you really want to optimize your website's rankings, see about getting an .edu domain, but make
sure it's appropriate for that type of domain, as trouble can start if you improperly use a domain
such as this.

After choosing your keyword phrase, purchase a domain name that includes your keyword. It will
increase the likelihood of click-throughs, and it will give readers an instant idea as to what your
site is about. This is key to rankings and is part of the reason you should always choose slightly
less popular keyword phrases so that you are more likely to still find open domain names.

Securing a steady volume of backlinks is critical to all internet marketers, but it is important to
know that all backlinks to your site are not equal. Google assigns page ranks to all websites as
know that all backlinks to your site are not equal. Google assigns page ranks to all websites as
part of its ranking process. Your goal should be to attract backlinks from websites that have a
page rank that is at least equal to your own, but preferably higher. Higher page rank, signifies
higher status in the eyes of the search engine and the fact they are linking back to you, can raise
your own status in search rankings.

Don't use hidden text or links on your website to optimize your site for search engines. Some
webmasters will try to make text or links invisible to visitors but visible to search engine spiders.
One way they do this is to use white text on a white background. Search engines can now easily
spot this sort of behavior, so it will not help your site rank at all.

When attempting to boost your site's SEO rankings, focus your keyword density at the beginning
of your page. Search engines place more weight on keywords that appear earlier in the
document. Be aware, however, of how your site appears to the search engine when using this
technique - the first paragraph of text may not always be the at the top of the page source.

Develop a blog and get involved with other blogs similar to yours! Building a blog is a great way
to increase the SEO of your site. Search engines like the unique content that is offered by blogs,
and the structure of blogs is very easy for search engines to spider. As well, getting involved with
other blogs is a great way to get your name out there and build linking opportunities!

Link new sites to another high quality, popular site to spider it out quickly. If you are going
through one search engine solely, you could find a few weeks in your wait for site spidering,
which can affect the traffic that you were planning on generating. By linking to a quality site, you
have a greater influence in less time.

Make sure that you update the body text of your website regularly because many of the major
search engines give preferential treatment to websites that update their content regularly. If your
content never changes, there is a strong chance that search engines will lower your search
engine ranking.

For better search engine optimizations for your website, you should get your URL name listed in
an online directory. It only costs a small amount to be listed in sites like Yahoo, Business
Directory, Best of Web, Go Guides, and Google Directory. Search engines often scan these sites
for new links

With search engine optimization, your blog or website can get way more traffic by appearing
early on lists of search results for terms related to your business. Apply these easy, free, and
effective techniques to maximize your traffic and use that traffic to maximize your profits. Why
wait? Start now!

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