Cashing in BIG on the Health and
“Discover how you or ANYONE can milk every single
dollar from one of the highest demand markets in the
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TABLE OF CONTENTS
1. Who are the baby boomers?
The growth of an unstoppable market When did it
Cultural identity of a world changing generation
2. What are the baby boomer trends?
Unparalleled economic demand Boomers start and
destroy markets Keeping up with the boomer’s
3. Where are the boomers spending their money?
What age are they now?
What would their main priority be?
Where will they start looking for solutions?
4. Health and Wellness in the Network Marketing Industry
A cost effective business model Feeding the
What kind of products are in the market?
5. Network Marketing Trends and Phases
Network Marketing trends – pots and pans, supplements, water, air
6. Building your own product awareness
Focus on solving their problems, not selling your product Positioning
yourself as an information expert
Building the relationship with your customers
7. How to identify the latest trends and cash in
Identify your niche market
Choosing the right company that manufactures the products Be very clear
where you are heading
Ever thought of making money in an industry with a HUGE
market demand, UNPARALLELED growth potential and
MASSIVE income possibilities?
How would you like to position yourself strategically and tap into one of the
largest trends in the history of mankind?
Look no further. This book will reveal to you how the HEALTH and WELLNESS
industry holds the key to any budding entrepreneur on how to cash in on a rising
Now, think back:
What trends were the hottest at their time?
The Computers and the Internet
Imagine if you were there and you started it. Or what if Bill Gates was to form
Microsoft in the beginning and was looking for shareholders and investors, what
would you be doing?
Would you be telling your grandchildren how you cashed in and made a
fortune? Or would you tell them how missed it and how OTHER PEOPLE are
In this book you will learn all about how
Baby-boomers in America changed the markets in the world forever
What are the current uptrends and downtrends yesterday, today and
What a multi-billion dollar demand will look like in a few years time
How network marketing companies are cashing in on the wave
How YOU or Anyone can tap into this market and make a fortune!
Read on to unlock the secret…
Who are the baby-boomers?
The growth of an unstoppable market
This is the definition of the baby boomers from Wikipedia.
A Baby boomer is someone who was born during a period of increased birth
rates, or Baby boom, and the term is particularly applied to those born during
the post-World War II period of increased birth rates. In the United States, the
term is iconic and more properly capitalized as Baby Boomers.
These people are significant in the formation of a new economy of supply in
demand. Never in the history of man, has the baby boomers generation sparked
such a massive market gap to be filled.
We all heard of first mover’s advantage, where the pioneer of a new market has
considerable advantages. If successful, his market dominance gives him a
considerable advantage compared to the others who come in later and try to
differentiate themselves either on price or service rather than innovation.
Furthermore, market dominance allows one to set the barriers of entry or the
standard of quality.
Back to the example of Bill Gates:
If you were to own a large portion of Microsoft shares during its inception,
where would you be today? Of course not all of us will be able to proudly
proclaim that I was there when it started. Most people didn’t identify the
trend and come in when it is too late!
The same would also apply to big name companies like Yahoo! and Google.
It is no point trying to get into a saturated market. There will be too much
barriers of entries and competitive forces in the market. What we need to do is
identify the needs of the market BEFORE it saturates or even better, before it
We can set the trend instead of following one!
The baby boomers are the main key to this role because of their buying power as
well as their sheer numbers. Large numbers will be the key because the first
movers, who position themselves strategically, will sell product after product to a
hungry market and have his or her financial position secured for decades.
In the next chapter, we will explore where these baby boomers come from and
how to anticipate their demands from a historical perspective.
When did it happen?
The baby boomers applied to people who
are born after 2nd World War II and before
the Vietnam War, thus possibly comprising
more than one generation.
Most people speculate that year will be
around 1946 to 1964 but the exact year is
hard to determine because it might vary
from place to place.
These boomers within that time frame is
significant to predicting the market
demand and the timing as well.
We are estimating that there are about 76 million American children born
between 1945 and 1964. Boomers account for about 39 percent of Americans
over the age of 18 and
29 percent of the total population. They will single handedly determine
tomorrow’s hottest products which means they can start and destroy
For example, the baby boomers are also responsible for starting and ending the
When the boomers were all grown up, they needed houses to live in.
Developments went into full swing.
Steve Gillon has suggested in his analysis is this:
The one thing that sets the baby boomers apart from other generational groups is
the fact that "almost from the time they were conceived, Boomers were dissected,
analyzed, and pitched to by modern marketers, who reinforced a sense of
With such massive market potential and buying power, we can use history to
predict and teach us what the latest trend is because of these baby boomers.
The Cultural Identity of a world changing
The baby boomers were the first generation of Earth to be raised on Pop
culture and television.
The culture at that time is more hedonistic as compared to the past.
Music that drove their parents crazy became their purpose in life. This
explains the phenomenal fame of legends like Elvis and The Beatles (Who
incidentally till today, remains more popular than most one-hit wonder pop
groups or modern icons)
Big names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin defined
the voice of that generation.
In other words, they set the standard to what is ‘hot’ and what is not!
The boomers were living in an age where Music seemed to have a more
influential power compared to weapons of mass destruction. In the past, people
would think you were crazy if you worn torn clothing or upside-down garments.
People at that time were not as hard up as today if they were to miss the latest
movie or driving the hottest car in town.
In other words, buying power and market demand were not as trend sensitive in
the past compared as today.
If I were to target the boomer market, what would I be focusing on? Cosmetics
and beauty seem to be making a fortune today. A slimming ad would cost tens of
thousands of dollars and newspapers and magazines publish this on a DAILY
Gyms and fitness equipment are also a hot market. You wouldn’t imagine
someone in the 19th century invent something like a gym. The people there
would be too busy plowing fields or working in a factory (and they would get all
the exercise they need). The boomers have a relative easier life and are able to
focus more on those pleasures above.
So where does it health and wellness industry come in?
In the next Chapter, we will analyze the trends of these baby boomers and
examine their buying power in the health and wellness market.
What are the Baby Boomer
Unparalleled Economic Demand
At the turn of the 21st century, there are approximately 78 million baby
boomers in the U.S. alone.
They will fall into their peak earning years. Their age would be roughly 37 to
55 years old. This will be the age where they have made it big in life, bought
everything they needed and are focusing their expenses on the next big thing.
People who positioned themselves well in the market during the 80’s are
living off their wealth earned for the rest of their lives. They became millionaires
during that phase. Especially at that time, a million dollars would be huge
People who positioned themselves well during the 90’s are billionaires today!
They are the people who cashed in on PCs and the Internet Revolution. Those
baby boomers needed new gadgets, cars and toys to play with.
The baby boomers have also spent massive amounts of money and are willing to
spend even more in the future.
Statistics shown that baby boomers make up about 5 trillion dollars of a 10
trillion dollar U.S. economy. The 78 million baby boomers in U.S. alone only
make up about 30% of the U.S. population and but amount up to 50% of the
gross national product.
The rest of the population of the world however has more than ONE BILLION
baby boomers. What do you think one billion rich, restless baby boomers would
want to spend their money on next?
Just take a look around you.
Newspapers, television, radios are advertising products day after day. The
advertisers are very clear of the spending power of these people and through
these sources you will be able to predict.
Boomers Start and Destroy Markets
Most people who want to profit big from selling anything must focus on an
expanding, growing market.
When the boomers were born, there was a huge demand for baby food, baby
powder, cribs and a lot of other books on parenting. Companies that were
positioned well at that time grew rich. Companies like Gerber, sold two billion
jars of baby food by the year 1955!
When the boomers we growing up, Mattel made a fortune selling Barbie dolls!
The trend was so strong that children (girls) were grouped into those that played
with Barbie dolls and those that didn’t!
How about the Ford Mustang? Remember that time?
During the 1970’s, it was the biggest real estate boom of all time. Why? Because
one billion baby boomers were looking for a home to stay in. Home developers
were cashing in. But they didn’t anticipate a big problem 15 years later.
When enough houses were built and the boomers didn’t need anymore houses,
the industry started to slow down and developers everywhere were losing
money and going bankrupt. The developers didn’t realize that the number of
home buyers was staring to dry up.
Eventually, the extra houses caused a surplus in the economy. And that
caused the demand to go down. The entire real estate industry was starting to
go down the drain because houses that were priced at the ‘normal’ rate to
cover the cost of building it, suddenly plummeted and they couldn’t
recuperate their loss.
This important thing to consider. Historically, markets that disappeared from the
face of the earth can be estimated from the shrinking demand. People had to
work twice as hard to earn the same amount of pay.
Therefore, it would be suicidal to market something to baby boomers when
they have outgrown the age where the demand would be there.
Change is inevitable. If you are not growing and remain stagnant, then chances
are you are either shrinking or atrophying because everyone is moving one step
ahead and you appear relatively behind everyone else.
Keeping up with the boomer’s trends
If I were to position myself as a market leader, what products or services would I
Remember the microwave?
Why was the microwave such a hit? Simple cooking and reheating. Baby
boomers don’t have time to cook at home. Most of them were double income
couples with or without any kids.
The VCR was also very popular because busy people worked 8-12 hours a day and
couldn’t stay at home to watch their favorite shows. Those shows that were
showing on their working time or when they are doing over time, can be viewed
when they get home. The VCR was an ingenious invention.
Today however, it would be suicidal to focus 100 percent on VCRs due to the
fact that most media are recorded on digital format (CDs, DVDs and
Remember a time when organs were popular musical instruments? Now the
trend is shifting towards electronic keyboards. Pianos still remained popular
because the trend is evergreen.
Since we are not focusing on evergreen markets, we would have to follow
trends that come and go.
Furthermore, the boomers are well educated and (compared to the past) more
impatient people. They want everything instant, fast and NOW (especially with
the power of the Internet). They get bored easily are not willing to stick to the
same thing long enough.
If you don’t have a new exciting product that will grab their attention within
the first 4 seconds of contact, you have just lost a customer.
In the next chapter, we will go more in depth and focus on what are their
needs in the present and on what products we can sell to the boomers.
Where are the Boomers
Spending Their Money?
What Age are they in Now?
The baby boomers are born between the years 1946-1964. In the year 2007,
their age would fall within the range of 43 to 61.
It is safe to say that boomers in this range are well established in life, bought
all their houses, cars, utilities, books and investment policies.
In other words money is not a problem for them.
They have worked hard during the boom and they would continue to do so since
they have established careers. They will not be able to retire from their jobs or
businesses so easily due to their commitments to their families.
It is also interesting to note that most baby boomers are so busy working, that
many would not have devoted time to exercise, take good care of their body
and find time to lead a well balanced life.
Health care and insurance are more in demand and it is very alarming.
Alternatives would need to be considered or else the entire U.S. economy will
need to budget more to this category. There might not be enough medical care
in the future to tend to the declining health of 78 million baby boomers.
Doctors, insurance agencies and many professionals are cashing in on this
The boomers are living in a stressful age where for the first time in history,
they are working longer for less pay.
Here is an alarming fact:
Every 8 seconds, someone in the U.S. turns 54 years old for the next
In the next chapter, we will discuss the next big trend.
Where Would Their Main Priority Be?
If I had everything money can buy, what would be my next desire? Most
probably the things money cannot buy!
Perhaps it is too far fetched to think money can buy everything in life. But it
certainly is the trend now that more and more people, than ever are spending
more and more money on gym membership, facials, slimming, beauty treatment
and maybe even breast enlargement!
It is the age where people celebrate the fact that beauty can be ‘bought’.
If I had everything but I am old, I guess my next goal would be to slow down my
aging or in other words, anti-aging.
You see, 78 million baby boomers don’t want to grow old. They want
to live longer and healthier so they can spend their hard earned
wealth on fun and excitement!
At their peak earning years, buying whatever they want is not a problem.
In the year 2002, there was already 200 million U.S. Dollars spent every
year in the wellness industry alone.
At that time, Paul Zane Pilzer has predicted that by the year 2010, it is going to
increase up to ONE TRILLION DOLLARS. That is practically more than 2
billion spent on wellness every day!
Today, there is already 500 million U.S. Dollars spent on wellness and the
trend is still increasing. This is also exponential growth to consider.
Remember the discussion above about a growing and expanding market? If I
want to cash in big, I would focus on marketing products that will help them
slow the effects of aging, preserving their youth, give them more energy (either
to work more or play better) and maintain their good looks.
We are really looking at ‘business at the speed of thought’ here.
There is still a very large growing market base in the future. The statistics show
that the boomers are still increasing their expenditure more and more on health
Furthermore, the boomers are all looking for instant solutions.
Health and Wellness in the
Marketing Industry A Cost Effective Business Model
There are four types of people who are cashing in big on the health and
One of the ways to cash in big on the health and wellness industry is to be
involved as a practitioner.
Doctors and surgeons are already making big bucks in their specialized field.
Other practitioners would include those in the servicing industry. Like
masseurs, beauty consultants, nutritionists, gym instructors and many others.
Unfortunately, there is one big problem in being a practitioner. You have to
be very specialized to differentiate yourself from the competition.
You will need to spend a lot of money learning the trade skill and you will have
to keep on trading time for money. Furthermore, most busy people cannot
afford to leave their work and go back to studying again. It is just not that
feasible unless you have a lot of funding and spend your nights studying part-
The second way is to manufacture products.
Pumping out bottles after bottles of vitamins, supplements, powders and
liquid is a surefire way to make a massive income.
Unfortunately, you must be able to fork out tons of capital and lay out acres of
infrastructure. You might even need to look for many investors and go through
all kinds of procedures before you can make your first cent.
One other way is retailing.
The retail market has cashed in on the health and wellness industry
throughout the decades.
You will be able to rake in massive income from walk-in customers especially
in areas with a lot of buying power.
The returns are great, buy you will have to put up with long hours, 7 day work
weeks, staff problems and inventory and warehousing.
The last way is through distribution.
There are many ways a product can be distributed.
More and more people are spending time educating people about
products and distribution channels.
You can distribute to retailers, over the Internet or even through network
The network marketing industry is an industry a very cost effective model for
people without a huge capital outlay or years of experience. You don’t need to
be an expert in the field of health and wellness to be able to receive all the
training you need from your company.
Imagine a business that you can start with just about a hundred dollars and you
can gain access to company resources, websites, teams, leaders and delivery
systems. No wonder more and more people are jumping on the network
In the next page, we will examine how the network marketing industry is
cashing in and how to tap into the needs of the baby boomers.
Feeding the Hunger
The network marketing industry has jumped on the wellness bandwagon and
massive amount of training has gone into developing a new breed of free-lance
health consultants and wellness coaches.
So how does this work out for those getting involved?
A network marketer obtains a license or distributorship from a company. The
company gives the representatives an instruction manual on how to start their
business. The business is a free enterprise model which means being your own
boss without getting a salary from anyone.
This is what they would do. First, they would get training from their
company or their upline sponsors. These upline sponsors are the people who
brought them into the network marketing business so they will be
responsible to train their team.
The new reps learn all about the product and will go all out and market these
products to everyone around them. They are a self motivated group and would
share the products with everyone they meet especially those with a concern for
health and wellness.
If I were looking for health or wellness related issues, it would cost me a whole
lot more to see a specialist compared to looking for these network marketing
reps and learn from them.
These reps may not be experts compared with the trained professionals. But the
good thing about the network marketing industry is that the success of the
company depends on the reps and the success of the reps depends on them
giving a successful presentation/pitching of a product. If the product fails to
perform, it will put the reps and even the entire company in jeopardy.
The network marketing industry is spawning a legion of self-
motivated, success driven sales force with sufficient expertise to
service an ever increasing market demand of health and wellness
Remember the part about baby boomers looking for alternatives in spite of
their busy schedules?
Now network marketers can deliver products to their door step and give advice
based on their study of the products. This offers people a service oriented
solution which is totally based on a social networking method.
If you were to go and see a doctor, it is highly unlikely that the doctor will come
to your house and teach you how to mix your shake or go through with you the
essential nutrients needed for a healthy diet. This is where network marketers
excel the most.
Furthermore, the satisfied customer usually has no problems becoming an
evangelist of the product. After all, who better to promote the product than the
product users themselves?
What Kind of Products are in the Market?
There are a few main categories of products focusing on different niches
within the health and wellness industry.
Within the consumables market, it has been the bread and butter of the
health and wellness industry since the 50’s all the way until today.
There are nutritional supplements, powder supplements, gel supplements, pills,
health food, organic food, and countless other varieties of health and wellness
solutions have been made available in the market.
Older companies like Amway and Herbalife has paved the way in terms of
nutrition. They are the pioneers for developing the health in a bottle trend. In the
past no one has taken vitamins or supplements. Nowadays, due to the dieting
habits, pollution in the environment (like dusty office buildings) and the stressful
life, these pioneers have built the foundation for a solid market in the form of
Next we will explore about services.
Gyms and gym instructors are always needed since years ago.
There are many spas popping up like mushrooms. The spa has its origins traced
all the way to back France. Today, the spa industry is well known in resorts,
vacation hotspots or even around your neighborhood.
One of the reasons why the spa industry has become more popular is also
because of the hectic and stressful lifestyle of Americans. They want a relaxing
place to go to after work and if they can afford it, they might even go on a regular
Masseurs, makeup consultants and slimming experts have joined forces to
create the spa experience where they work out a fabulous package that includes
an all-in-one treatment for their customers.
Many places are starting to import the latest machinery or high-tech
equipment to accommodate this high-touch lifestyle.
Once, thought to be only accessible to only the affluent or upper-class is now
made accessible and easily available to anyone who earns a decent salary
looking for relaxation after work.
The service industry has truly cashed in on the baby boomers.
One other category which has gained prominence in the industry is
health and awareness talks. There isn’t a specific product involved –
Most people who host these talks do so in an effort to promote their own
products and services as well. There are some who do it for charity and others
mainly to establish their name as a wellness expert or a consultant.
The niche is growing day by day as the need for information and knowledge of
your own body and health becomes a trend especially for people who are seeking
an alternative to doctors.
Network Marketing Trends and
Network Marketing Trends
Let us examine how network marketing companies, created the trends, cashed in
on the market and set the bar for the industry standards so we can get an idea
how to cash in as well.
POTS AND PANS
There are two network marketing companies that have been very long in the
market. Those two companies are Amway and Tupperware.
Tupperware was popular during the 60’s when most women spend their time
at home and were looking for a way to make additional income. The company
pioneered a system which allows for women to host parties called
Tupperware parties gave those women a chance to cook and organize
gatherings at their own home and display a showcase of Tupperware
containers and wares to their friends and families.
The host will be able to take orders from the prospects and the company will
give additional discounts to those who decide to host the parties. It created an
energetic and empowering business model that allowed women everywhere to
become business women and set the standard for good quality storage
containers and kitchenware.
This is the age where pots and pans became the ‘in’ thing.
Amway also has a very wide product range besides nutrition, selling
cookware and utensils like Queen Cookware.
Because not many women spent their time working outside and most of the
time in the kitchen, it became necessary to have good quality kitchen wares to
enable them to do their job.
Cooking good food was the main key in health and wellness industry in its
inception stage as later on the trend will be to ‘go back’ to good old, home
Older companies like Herbalife and Amway were also the pioneers for the health
and wellness industry. During the 70’s and the 80’s, nutritional supplements
were very new in the market. There was not much awareness about preventive
health needs or supplementing your diet.
Building the relationship with your customers
It has been said, a loyal customer is worth much more compared to thousands
spent on advertising.
If you are in a network marketing company, you must consider that getting
business here requires you to provide a very personalized service. Imagine a
You either compete on price, service or quality. Experience teaches us that we
normally only get 2 out of 3 of these criteria.
Since price is standardized and the products qualities are similar in most in
network marketing companies, you must put yourself in the shoes of the
customer. Why would the customer buy from you and not from someone else
down the street that is in the same company?
You have to differentiate yourself from the others only through service.
Servicing a customer doesn’t just mean bending over backwards or driving
miles just to service one (although in some situations it might be necessary).
The most important thing to do is to have a good knowledge of your product
and relate it well to your customer’s needs.
Don’t be a ‘walkie-talkie’. Build a strong relationship with your prospect and
ask him or her questions about their health related issues.
Give your recommendation of your product once they are open to you and you
will be able to share your own experience and build bonding with the customer.
Don’t just show the catalogue. Create a program (recommended by the company
or your own experience) using a combination of products and services to impress
your customer and show them your enthusiasm.
If you are taking your business online, you can utilize newsletters and e-mail just
to keep in touch with your prospects and customers. That is the best way to
develop your relationship with them and they will trust you more when they
make a decision to buy from you or not.
Identifying Your Niche Market
Are you a high-touch person or a high-tech person?
A high tech person is more inclined to do business over the Internet using
websites, blogs, newsletters, Google Adwords, search engine optimization and
many other online marketing tools to target a wide range of customers.
If you are willing to spend a couple of hours in front of a computer and
are not as inclined to meet people outside, then this will be your best way
of designing your business model.
Once you have decided your business model, then you can choose a product to
If it is a digital product, focus on selling INFORMATION.
Otherwise, you will need to make sure the company you are partnering with or
supplying the goods will be able to do the shipments for you or you will have to
plan your own drop shipping services.
You can easily identify a niche market with high demand by analyzing the
keywords searched on popular search engines like Yahoo! or Google. If the
keywords searched every month are numerous, you can be sure to cash by
looking for a company that supplies this product.
Most important of all, try to automate as many processes as possible, which
is why, choosing the right company to be a distributor is very important.
If you are not a ‘techy’ person, you can try traditional network marketing where
you will be able to hold meetings at a hotel or your house and use advertising to
spread the word on your campaign.
Train up your own team and setup meetings to distribute your product.
It is all up to you how you want to build your business.
A wise man once said:
Most people in life fall into 3 categories –
(1) Those who make things happen
(2) Those who watch things happen
(3) And those who wonder what happen
Which category of these 3 would you want to fall into?
The trend is very real the timing is impeccable. Your biggest chance of success is right
under your nose and you can make it happen only if you choose to.