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Essentials for Starting An Online Business

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Essentials for Starting An Online Business Powered By Docstoc
					Introduction

The ability to make money from the comfort of your own home is incredible. It might seem
like it's out of reach, but more and more people are realizing that it is a real possibility.

There are a number of different ways to make money using the power of the Internet; one of
the most popular ways of doing this is to become an Internet marketer. That's what you'll
learn in this manual. The basic essentials to starting your career as an Internet marketer!

Marketing is a very exciting career. You have to constantly come up with creative ways to
catch people's attention and create enthusiasm for a product line or a service.

You need to develop solid marketing plans and utilize resources to get those plans rolling
and actually producing some good results.

Yes, marketing does follow some basic guidelines and you can base your decisions off of what
has worked for others in the past. But, what sets Internet Marketing apart from other types of
marketing careers is that you don't have to spend years studying the skills that you need. You
don't have to spend years at a school to obtain a degree before you can have success.

Internet Marketing is a powerful and legitimate career!

In this manual, you will learn a few things that you really need to know to start off your
Internet Marketing career, such as what you need to get started and how you can get the
ball rolling and earning an income quickly!
   Section One - Developing the Best Mindset to
     Become A Successful Internet Marketer

In the past, anytime that I would come to a chapter in a book about mindset or attitude, I
would quickly skip over it. I used to think that information like this didn't matter, but after
spending several years making a profession out of Internet Marketing, I can honestly tell you
that your attitude and mindset has just as much to do with your success as anything else.

Yes, you can teach yourself how to become a successful Internet marketer but you have to
be in the right frame of mind if you really want to utilize the knowledge that you teach
yourself. I hope that makes sense - if it does not right now, it will once you get started!


Develop A Mindset That Is Positive
It amazes me how much difference a positive attitude can make when you begin learning
about the concepts of Internet Marketing.

If you tell yourself that there is nothing that you can't learn, and then you are taking a step
in the right direction. Developing a 'can do' attitude will help you from the very beginning.

Dealing with New Concepts
Unless you have a pretty solid background in marketing, there's a good chance that you'll be
dealing with a lot of terminology and concepts that you're unfamiliar with.

There are a lot of people who doubt their ability to learn new things. If you're one of those
people, you need to overcome that obstacle before you even get started. Simply remind
yourself that there is nothing that you can't learn over time. Learning is simply a speed
bump on the road to success.

Instead of spending your time thinking about the concepts that you don't understand, you
need actually take the time to learn them. Use a search engine to look up the definitions of
words that you're unfamiliar with. Spend some time reading articles about concepts that you
come across that you have never heard of before. Soon, you'll be one of the experts that
people will turn to for answers. I promise that!

Internet Marketing Is Not a Race
Here's the great thing about being an Internet marketer, you can completely work at your
own pace. If you need to spend 1 hour researching a marketing concept, then you can take the
time to do that. If it ends up taking you 2 or 3 hours, that's OK. It's much more important
that you learn the mechanics of a process or a term, even if it takes you some time.

You need to get comfortable with the lingo - it will make things much easier when you start
reading and utilizing information for your new career online. You'll thank yourself as you
start to see success.


Getting Acquainted With Basic Internet Tools
You need to realize that you will be working with computers. No, you don't have to be a
technical expert with the ability to code or program complex Internet applications.
However, you should realize that you will benefit from learning a few basic things about
the Internet and about computers.

Basic skills such as word processing, presentation formatting, and copywriting are
important to have in your tool chest. You will also need to understand a few basic things
about how the Internet works - you might need to spend a few hours learning the basics of
HTML (hypertext markup language), the programming language that makes up most basic
web pages.

Don't be frightened off by these concepts. Remember, this is going to be a way for you to earn
real money. It is well worth spending a few hours to learn these new concepts. If you get a
little bit overwhelmed, just step back for a moment and take a deep breath. Walk away for a
little while and then come back. Just don't give up!
Don't Set Yourself Up For Failure


Here's something that many marketers do - they try to go at everything all at once. They try
to learn a million different concepts in one day. It's almost as if they want to become a 'jack
of all trades, master of none'.

Yes, there is a lot of information that you need to learn. But you also need to understand that
there is a learning curve that you can take at your own pace. Don't be intimidated into
learning everything as quickly as possible. Doing that will make it almost impossible to learn
concepts and terminology correctly.

Dealing with Challenges
                   Internet Marketing is full of challenges. Finding products to
                   promote, building lists of contacts, turning prospects into leads,
                   producing sales... the list goes on. Instead of looking at these as a
                   obstacles, think of them as steppingstones.

                   Even though you might have trouble dealing with one facet of your
                   Internet Marketing business, once you actually conquer that facet, you'll
                   be that much closer to achieving real success. Stay positive and realize
                   that there will be days when it seems like none of the information that
                   you read makes any sense. We all have those days!

                   You need to have realistic expectations about how much you can do and
how quickly. Are you looking just to make a few dollars online? Or, are you looking to make a
real career out of it? Either of these is perfectly acceptable, but if you're looking to make a
career out of Internet Marketing, then you should realize that it will take time.

Dealing with Frustrations
Now, it's important that you understand that Internet Marketing is not all challenges and
frustrations. You'll experience plenty of other feelings like fulfillment, enjoyment and
empowerment. But, let's be honest - your frustration level will rise from time to time.

Dealing with these frustrations is very important. Anytime that you get so flustered that
your mood under-minds the positive mindset that you have towards your studies or your
marketing activities, it's time to take a break. Turn off the computer and get out of the
house for a while. Take a walk or go grab some coffee. Being an Internet marketer allows
you to have this type of freedom.
Giving your mind a short break every once in a while will do absolute wonders for you. When
you come back to your computer and pull up your study documents or your marketing
materials, you will be ready to go at it even harder than you were before.

Internet Marketing can be whatever you want it to be! You just have to take the time to
equip yourself with knowledge and skills that are necessary to achieve your goals. It won't
happen overnight! But, as long as you work hard and keep a positive attitude, it will happen!
     Section Two - The Fundamental Tools That Successful
                Internet Marketers Must Have

If you're just starting out in your Internet Marketing career, you'll probably spend a lot of
time reading about how to get started. Eventually, you will find that there are a few basic
tools that you absolutely need to have if you're going to have any type of success online.

These tools form a solid foundation for you to build your income off of. The great thing is
that you don't have to reinvent the wheel here. You can look at what has worked for other
people in the past and build off of that. Don't waste time dealing with the details that are
unimportant - it's OK to do what other people are doing or have done, as long as those
people are successful.

Here are a couple of the tools that you need to get in place to start earning money with
your Internet Marketing...


A Website
There's absolutely no doubt about it, no discussions necessary, you need a website. You
need a place on the Internet that you can control. You don't want to rely on free blogging
websites like Squidoo, Blogger or even Facebook to share your information.

Those tools might work well for people who are messing around with Internet Marketing.
But, if you're going to make it into a real career and earn a real income, you need to have
your own website.

The good news about this is that websites are very inexpensive these days. There are tons of
vendors that give you a huge list of tools to create a very nice looking site easily. Basically,
these tools will supply the color scheme, layout and outline of your site while you supply the
content and images. Nowadays, you can have a website up and running in just a matter of
days - much less once you gain experience with the process.
A Domain Name

A domain name is the xxxxx.com or xxxxx.net of a website. If you're unfamiliar with getting a
domain name of your own, don't worry because it is not that difficult at all. This is just a
process that you will need to research.

Many people make the mistake of trying to get a quirky or cute domain name at first.
Forget about this, unless it's part of your overall marketing scheme.

You will probably be registering a good amount of domain names. You might even have
hundreds over the course of the next few years. This is totally normal. So, it's incredibly
important that you research how to obtain a domain name and how it is an important tool in
your Internet Marketing business.

Anytime that you register a new domain, there are tons of considerations to take to heart. Can
you incorporate specific keywords into your domain name that will be easy to remember? Are
you going to create a brandable domain name, like bing.com, or are you going to create a
domain name that describes what you offer, like frenchpressreviews.com?

Of course, these are not questions that you will be able to answer right now. But, being
exposed to this type of thought will give you a huge head start when it comes time to start
purchasing your own domain names for your marketing projects.


An E-mail List And Auto-responder
It really doesn't matter what marketing model you end up going after, even if you take
advantage of several different marketing models - you will need to develop an e-mail list.
You'll also need to take advantage of an auto-responder service.




What is an e-mail list?
Obviously, it is a list of e-mail addresses and names. But, it is an invaluable tool to an
Internet marketer. Let's say, for example, that one of your marketing plans is to create an
informational product about grilling outdoors. You could write up an electronic book
(eBook), with some great recipes and really valuable information. But, if no one knows that
you have written that book, you will never make any money with it.
If you have utilized marketing tactics to create a list of people that are interested in grilling
and grill recipes, you have a wonderful tool at your disposal which will allow you to sell many
copies of your new product. See where this is going? You can just send them a promotional
message about your new book. If they read your message and they see value in what you are
offering, they will buy it!

And it doesn't end with creating informational products. Internet marketers will build up
targeted e-mail lists full of people that are interested in one specific topic, called a niche. This
niche could be anything from dog walking to web design. There are tons of ways to build
these lists, but you don't need to worry about that at this moment. Hopefully you can see the
incredible power of having a list of people that all share a common interest.


What is an auto-responder?

An auto-responder is a software program that will help you build your e-mail lists. An auto-
responder program will provide you with a form to show people who are interested in joining
your e-mail list. When they sign up using that form, your auto-responder will automatically
send a confirmation e-mail to the address that they provide. After they confirm that the e-
mail address is actually their own, they will be added onto your list. This is called opting in -
they have just opted-in to your e-mail list.

But, the beauty of an auto-responder does not end there. An auto-responder can be set up to
automatically send out a series of e-mail messages to people when they sign up for your e-
mail list.

For instance, if you operate a website in the home improvement niche, when someone signs
up for your e-mail list, your auto-responder will first confirm that the e-mail address truly
belongs to them. But, it can then be set to automatically send them a helpful article about how
to improve something around the house. Then, it might send another helpful article directly
to their e-mail inbox a few days later.

Your auto-responder also provides you with a means to send out a mass e-mail message to
everyone that is a part of your list. So, if you have created a new product or you have found
something that you would like to promote, you can use your auto-responder to send out a
message to everyone at the same time!

Many Internet marketers deal with e-mail lists that consist of thousands of e-mail
addresses. There is no way that they could handle lists of this size without the help of an
auto-responder.
Your auto-responder is your absolute number one tool - no matter where your
Internet Marketing career takes you!

*A Word Of Caution*
As I mentioned before, it doesn't really matter what a area of marketing you go into online,
you will probably be dealing with a targeted list of e-mail addresses. As you know, privacy is
incredibly important to people. When they provide you with their personal e-mail address,
you need to respect their privacy in every way that you possibly can.

It is sometimes the practice of shady Internet marketers to sell their e-mail lists to others
for a fee. Not only is this immoral, but it may be illegal depending on where you live!

Take care of the people who subscribe to your list, because they can make you thousands
and thousands of dollars! Respect their privacy and they will take care of you as well!

A Branded E-mail Address
Using a professional looking e-mail address is very important to your Internet Marketing
career. If you register a domain name that contains your own personal name, it is very easy to
set up an e-mail address that is something like you@yourname.com - this will put forth
legitimacy and professionalism when you communicate with others.

However, there is one means of free e-mail that is rather respected in the Internet
Marketing world. Google actually offers an e-mail service called Gmail (www.gmail.com),
which will give you an e-mail address similar to yourname@gmail.com - many Internet
professionals take advantage of this service. So, if you don't have a domain name that
contains your actual name, Gmail might be a great free alternative.

The point of all of this is that you don't want to communicate with other online
professionals or perspective customers with an e-mail address like slygal23@yahoo.com or
crazy4themets@cmsu.mo.edu because they just don't look professional.
    Section Three - Common Internet Marketing Models To
                       Earn An Income

As I mentioned before, there are tons of ways that people make money on the Internet. If you
are new to the whole idea of making money online, then you probably want to get to the meat
of everything, right?

Well, let me give you a crash course in some of the ways that people make money online. Not
keep in mind that this is just a kick start guide and I'm not going to go into incredible detail
with each of these methods.

Hopefully, I'm going to give you a small taste that will spark your interest in a few of these
methods. Then, it's up to you to study and research how to make the most out of the
marketing models that interest you.


Affiliate Marketing


Affiliate marketing is almost too broad to have it's own section. But, it can be explained like
this - an affiliate is a person that sells something that someone else has created and usually
receives a reward or some kind of compensation for every sale.

Think of it in this way - if Bob is in a car accident and ends up working with a law firm that
gets him tons of money in a lawsuit, he might be so satisfied with that law firm that he wants
to recommend them to other people. So, Bob starts telling everyone and their grandmother
about the great law firm that he used.

After a while, Bob and the law firm both realize that Bob is sending a lot of new clients to the
firm. So, the law firm starts giving Bob a commission every time that he send someone over to
become a new client.

Yes, that's a pretty basic example and I'm not sure if that actually happens or not, but I
think it illustrates the point rather well. Here are some more specific examples of how
people earn money with affiliate marketing.



ClickBank Affiliate
www.clickbank.com
ClickBank is a marketplace where people sell all kinds of digital products, usually in the
form of eBooks. Many Internet marketers become ClickBank affiliates and send people to
the ClickBank marketplace.

When those people end up buying something in that marketplace, the marketer will receive a
commission, which is usually a percentage of the purchase price.


Amazon Affiliate Program
www.amazon.com
Amazon is one of the largest marketplaces on the web. They sell all kinds of products both
physical and digital. They sell everything from clothes to electronics to books to .mp3 songs
and magazine subscriptions.

A lot of Internet marketers make a living by being a part of the Amazon affiliate program.
They build up web sites that refer people to the Amazon marketplace and when they buy
something there, the marketer gets a commission.

That commission is a percentage of the purchase price and it usually starts off at 6%. As
the marketer refers more and more customers, that percentage goes up!


Other Affiliate Programs
The Internet offers people a lot of different tools and services - everything from online
organizational tools to the purchase of house painting services.

A lot of the people that offer those tools and services also offer affiliate programs. Many
Internet marketers sign up for affiliate programs that are exclusive to a specific tool or
service. When they refer people to that tool or service, they end up making a commission.




Pay Per Click Advertising


Have you ever noticed all of the advertisements along the side of the page when you
perform a search in Google? Those are advertisements placed there by marketers and
business owners.

Basically, those advertisers tell Google how much money they are willing to spend when
someone clicks on their advertisement. They only pay Google when someone actually clicks
on their advertisement, not when it is simply shown to someone.

This program is called Google AdWords. A lot of people use this program to advertise their
service or business. But, there is a another facet of the program called Google AdSense.

Google AdSense allows people to place pay per click advertisements on their own web sites. If
someone is visiting that website and clicks on one of those advertisements, the webmaster
receives a portion of Google's earnings.
Marketers will build up a massive websites and paste Google AdSense ads all over. A
website can receive several thousand visitors each day, and if only a small percentage of
those visitors click on an ad, the webmaster can make a full time income.


Product Creation


Remember, if you will, the section above about affiliate marketing. People earn money
when they sell products that other people have created, right?

Where do all of those products come from?

Well, in many cases they are created by Internet marketers. Many markers make a great
living by creating informational products that resemble this free report.

For example, if you are an Internet marketer that is involved in the weight loss niche
(remember, a niche is like a topic), then you might write up an informational product that
teaches people how to lose weight.

Once you actually create the product, there are numerous ways to profit from it. You can
sell it yourself, which works really great if you have a targeted e-mail list that is interested in
that niche. You can also create your own affiliate program and have other people sell it for you
- but, you have to give them a percentage of your profits.



Cost Per Action (CPA) Marketing


Cost per action is an interesting way to earn money. Have you ever seen advertisements
asking you to fill out a survey and in return, it says that you'll win a prize? Or perhaps you
have seen popup advertisements asking you a question like "Who is going to win the next
presidential election?" or "What is your favorite television show?".

Chances are good that these are examples of marketers who were involved in cost per
action or CPA marketing.

Basically, CPA gives you a way to earn money every time that you get a user to perform a
specific action, such as filling out a survey or sharing their e-mail address and name.
Sometimes, you can earn as much as $2 or $3 every time you get someone to share their e-
mail address and their name. It might not sound like much, but there are many Internet
marketers who get a few hundred people to do this type of stuff every day. That means that
they earn $200 or $300 each and every day with CPA!




Conclusion

I hope that I have given you some of the vital basic information when it comes to Internet
Marketing. It is very important that you take time to study different marketing concepts so
you can be successful in this business.

Working on the Internet has allowed me the freedom to work when I want and where I want.
All I need to do is take my laptop with me and I can work from just about anywhere. I set my
own schedule and I don't answer to a boss.


Am I a millionaire? Definitely not, but I love my job!


No, I'm not bragging! I just want you to realize that it is possible to achieve exactly what
you want out of Internet Marketing.


   Set realistic goals, work hard, study, practice and never stop
                              learning!

				
DOCUMENT INFO
Description: In this book, you will learn a few things that you really need to know to start off your Internet Marketing career, such as what you need to get started and how you can get the ball rolling and earning an income quickly!