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Tobacco Education


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									Tobacco Education

Guidelines and Resources
Reasons for Intervention
   Smoking is the #1 most preventable health
    problem in America, accounting for 30% of all
    cancers & 30-40% of all CV diseases
   Tobacco industries have lied about: nicotine
    addiction/marketing to kids [12+].
   Each day $13 million is spent to get 5,000
    new smokers (most < 18 years old); 3000 will
    become addicted
   1/3 of smokers will die prematurely; second-
    hand smoke; smoking-pregnancy
CDC’s Guidelines for School
Programs to Prevent Tobacco Use
1.   Policy
2.   Instruction
3.   Curriculum
4.   Training
5.   Family involvement
6.   Tobacco cessation efforts
7.   Evaluation
   Prohibit all tobacco use on school premises, in
    school vehicles, and at school functions.
   Prohibit tobacco advertising (signs, clothing, in
   Require student instruction on avoiding tobacco
   Help students who violate policies rather than
 Program focus on decreasing social
 Teaching resistance skills (from
 Assertiveness, goal setting, problem
 Helping students understand why young
  people start and offer alternatives
 Resources – CDC, ACS, ALA, NCI,
  AHA, etc.
 Programs that only discuss tobacco’s
  harmful effects/instill fear DO NOT prevent
  use (CDC).
 Social influences, resistance programs
  significantly reduce adolescent smoking,
  but effects only last 1-3 years (Surgeon
  General, 1994).
 Prevention education K-12.
 DARE (ineffective)
 Michigan model (good)
 Quest: Skills for growing (good)
 (Making the grade: A guide to school drug
  prevention programs, 1996. Telephone:
   Provide program-specific teacher training
Family Involvement
 Promote discussion at home about
  tobacco use by assigning homework and
  projects that involve families.
 Encourage parents to participate in
  community efforts to prevent tobacco use
  and addiction.
Tobacco Cessation Efforts
 Provide programs that help students/staff
  to quit rather than punishment.
 (However, the Surgeon General [1994]
  reports that smoking cessation programs
  have low success rates [especially teen
  recruitment & retention rates] for formal
   Assess the tobacco-use prevention program
    at regular intervals.
   Schools can use the:
     CDC    Guidelines for School Health Programs to
      Prevent Tobacco Use and Addition [available 770-
      488-3168], or;
     Access the internet at:
      http://www.cdc.gov/nccdphp/dash. [Click on
      School Health Index & then
     SHI for Middle and High Schools and then
      Resources for School Physical Activity,
      Healthy Eating, and Tobacco-Free Lifestyle
Educating Youth about Tobacco Ads
   Classroom instruction. (CDC Guidelines, etc.)
   Formal Programs/Materials:
     CDC’s   MediaSharp (for middle and high school):
      teacher’s guide, 7 min. video and activities.
      Available free by phone at: 770-488-5705.
     CDC’s MTV Talks Tobacco (for middle and High
      School): Gabrielle Reece/”Real World”) 2-part
      video & discussion guide. Available free: MTV
      Talks Tobacco, Office of Smoking & Health, Mail
      Stop K-50, 4770 Buford Highway NE, Atlanta, GA
     MA dept. of Public Health: Smoke Screeners. Ed.
      program that teaches kids media literacy & critical
      analysis. Free at:
Educating Youth about Tobacco Ads
   Counteradvertising efforts:
     CDC   Media Campaign Resource Center provides
      info (MediaSharp, Media Campaign Resource
      Book, etc.) and direct technical assistance in all
      material development
   Focus Group Review for Effectiveness
     Assessing  youth attitudes, beliefs, and
      effectiveness of ads (Peracchio & Luna, 1998).
   Student Advocacy
     E.g.SWAT, Campaign for Tobacco-Free Kids
      ($10 video/brochure, 1707 L. Street, NW, Suite
      800, Washington, DC 20036
   Professional Deglamorization Ads: SWAT’s
Drug Ed. Programs/Resources
   DASA – Department of Alcoholism &
    Substance Abuse
   IDASA – Illinois Department of Alcoholism &
    Substance Abuse (State affiliate of DASA).
    Provides full or partial funding for the
    following programs:
     Prevention  First/Prevention Resource Center. AV,
      books, posters, pamphlets, facts for all drugs and
      other health topics.
     In-Touch programs. (Regional Offices, e.g. CEAD
      in Mattoon). Guest speakers [some $], peer
      training, pamphlets, programs [Operation
      Snowball], etc.
IDASA programs (cont.)
   McGruff.   Generally located in County Sheriff’s
    office. Drug prevention and safety information [I-
    Search, abduction, etc.]
   DARE – Drug Abuse Resistance Education.
    Programs at elementary and secondary levels.
    Most commonly in 5th or 6th grade. A 15 week
    program taught in schools by a trained uniformed
    police officer.
   IDOT – Il. Dept. of Transportation. Handouts,
    posters, BAL wheel, Convincer [Crash simulator
    program. 18+/EIU based out of Office of Safety
    Programs 217-582-2019.
Other Resources
   American Cancer Society (ACS)
      Posters, pamphlets, AV, pre-established
         curriculum, statistics, etc. [Pre-school,
         elementary, secondary, college, etc.]
   American Lung Association (ALA)
      Posters, pamphlets, AV, etc. [$ in bulk]
   Illinois Department of Public Health – posters,
   Hospitals – ENCARE program, etc.
   Distributors – posters, pamphlets, etc.
   Insurance Companies
      E.g. State Farm, Country Companies, etc.
         Pamphlets, AV, on-site programs, etc.
Other Resources (cont.)
   Universities
   Formal Programs:
     Michigan   Model
     Quest
     Here’s Looking at You 2010.
     Lion’s Club Drug Prevention, etc.

   For program quality check:
     Making the Grade: A Guide to School Drug
      Prevention Programs 262-663-6090
     “Elements of a Good Drug Program”

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