ID007428 CURICCULUM VITAE Current Job Category Marketing Manager – MEA Region. Company Novartis Personal Data: Date of birth: 11th of June 1974. Nationality: Jordanian. Marital Status: Married with 3 children. Languages: Arabic: Native language. English: Fluent in both spoken and written. Academic Qualification: Graduation: MBA degree, University of Leicester, UK. Degree: Good. Date: Dec 2004. Graduation: B.Sc. of Pharmaceutical Science. Degree: Good. Date: Feb 1998. Previous Employment record: Apr 1998 – Dec 1999: Sales / medical representative with Zyma Company, Saudi Arabia – eastern province. Jan 2000 – May 2000: Sales / medical representative with Novartis Company (Ciba, Sandoz and Zyma merge), Saudi Arabia – central province. May 2000 – Aug 2006: Brand Manager, Novartis Consumer Health, Saudi Arabia Head Office. Sep 2006 – Oct 2007: Senior Brand Manager. Novartis Consumer Health, Saudi Arabia Head Office. Nov 2007 – Mar 2008: Category Manager. Novartis Consumer Health. Saudi Arabia Head Office. Apr 2008: Category Marketing Manager. Novartis Consumer Health, Arabian Peninsular / MEA. Training Attended: Pharmacies Training: In private pharmacies in Amman – Jordan, total of 1440 hour. Hospital Training: Arab Center for heart and special surgery. Summer of 1997. Computer Training Course: Ocean center, Amman – Jordan. Windows, Word, Excel, PowerPoint and Internet, Feb / 1998. General English Language British Council, Dammam, Saudi Arabia, Sep Course: 12 to Oct 28 / 1998. Selling Skills Training Novartis / SAPHAD Training Department, Nov Course (SSTC): 13 to 17 / 1998. Communication Skills Novartis / SAPHAD Training Department, June Training Course (CSTC): 23 to 26 / 2000. Effective Managerial Skills: Meirc Training & Consulting, Riyadh, Sep 26 to 28 / 2000. Advanced Managerial Master Food Trainer, April / 2002. skills: Merchandizing Skills: Master Food Trainer, May / 2002. Field Sales Management Exception Management Consultancy, May 12 Program: to 14 / 2004. Building Winning Brands – Novartis – Oxford Marketing Strategy, May / Wave 1: 2004 – UK. 360’ Leading At The Front Novartis UK, Sep 15 to 17 / 2004. Management Program (Phase 1): Brand Planning Workshop: Novartis Consumer Health Dubai, Oct 25 to 26 2004. 360’ Leading At The Front Novartis Germany, Nov 16 to 17 / 2004. Management Program (Phase 2): Market research train the Novartis – MRC, July 2005 - Switzerland. trainer session Advertising Seminar Novartis – Oxford Marketing Strategy, September 2005 – Switzerland. Building Winning Brands – Novartis – Oxford Marketing Strategy, Wave 2: February / 2006 – Switzerland. Building Winning Brands – Novartis – Oxford Marketing Strategy, May / Wave 3: 2007 – Switzerland. Current Job Description: Position: CATEGORY MARKETING MANAGER Managing categories of Pain (Voltaren emulgel & Excedrin), Cough, Cold & Respiratory (Otrivin, Vibrocil & Orofar), with two marketers (Brand Manager & Marketing Assistance) reporting to me. Responsibilities: Lead, control and coordinate marketing activities of the assigned categories in Arab peninsular region. Research, analyze and prepare plans/budgets for current and future market segments. Development of creative consumer oriented marketing concepts and strategies within agreed company policies and framework of Saudi regulations and environment. Ensure the availability of full and up-to-date information on the assigned brands. Tasks and authorities (for assigned Categories): Preparing, implementing and controlling the marketing plans and the budgets. Deciding on the development of brand’s strategies, concepts and positioning. Deciding as well as preparing short-term action plans for the assigned brands. Designing and preparing promotional campaigns, materials and brand reminders. Recommending brand’s pack designs. Supporting the field and the sales force in the implementation of the plan of action. Recommending logistics and stock level. Recommending price, bonus and discounts. Deciding on the interaction with other departments. Proposing on seeking new media to reach marketing objectives. Executing basic product knowledge and medical training for medical and sales force. Assigned Task: Starting from 2002 up to now: Prepare the annual marketing plan of Novartis Consumer Health OTC business unit. OTC business unit qualitative & quantitative monthly report. Monthly in-market consolidation (communicated with regional office – Dubai and HQ – Switzerland). IMS analysis for Novartis Consumer Health strategic portfolio. Represent marketing department in overseas annual meeting. NPL and NPV templates (New Product Launch & Net Present Value). Coordinate with local and regional finance department, include: Third Party Sales, COGS, Gross Margin, Functional Cost, Operating Income. Managing A&P budget phasing. Approaching, briefing and selecting advertising / media buying agency.