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by design by jennyyingdi


									  IT’S THE BUSINESS
  006 


                                                                     by design

Ayr College are pleased to announce an exciting
new partnership with Alex Begg & Company,                but do not translate well into a completed garment.
Scotland brand leaders in manufacturing pure             Ultimately I will be looking for a designer who can
cashmere scarves, shawls and throws. Final               demonstrate excellent entrepreneurial skills as it
year fashion students have been set an exciting          is this that will make the key difference in today’s
challenge to design textile products using               retail environment.”
cashmere from Alex Begg & Company, Scotland.                 Curriculum Leader Anne McCaig explains, “We
                                                         are really fortunate to be working with such a high
    Retail Sales Manager, Margarette Bryan, said;        profile Scottish brand and I am proud that our
“We gave the students the challenge of an open           students have risen to the challenge of developing
brief allowing plenty of scope for creativity. The       some really exciting and innovative designs. Our
students came along to our shop in Ayr and               fashion courses are preparing the next generation
selected from a wide range of beautiful cashmere         for working in various fashion careers by giving
fabrics. Over the last few months they have been         them an opportunity to explore and develop a wide
designing and making their collections and I’ve had      variety of skills from design, garment manufacture
the opportunity of previewing some of the designs.       to retail. Each year we have a fashion show allowing
I am really excited by what I have seen so far and       our HND students to showcase their work. “
look forward to the final judging.                           Competition designs were exhibited at the “Elite
    I am looking for that spark of ingenuity –a really   Collection” fashion show on 24th May in the Burns
stand out design that would enhance our brand.           Heritage Museum, Alloway. They can also be viewed
I will also be interviewing the students about the       at our end of year fashion extravaganza on 14th June
design process to understand the journey they            in the Riverside Building.
have taken from initial concept through to finished          Congratulations to Jillian Cunningham who
product. Some designs might look great on paper          designed the winning garment shown on page 7.

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