Green Room Becomes Creative Partner to Bowers & Wilkins
Birmingham, United Kingdom (3 July, 2012) – Green Room Retail, the UK’s fastest-growing retail
design and delivery practice, has been appointed creative partner to British company Bowers &
Wilkins, manufacturers of the world’s most advanced home cinema and hi-fi speakers.
After Green Room successfully delivered several high-profile projects aiming to promote the new
Bowers & Wilkins range of new media products at large-scale events such as Gadget Show Live and
the Maserati Trofeo MC World Series, the manufacturers chose them as their creative partner for
ongoing promotional ventures.
Green Room has also installed a Bowers & Wilkins store-within-a-store at the Oxford Street branch of
John Lewis, which merchandises the company’s headphones, iPod and computer speakers; this
opened on the 19 of May as part of a trial of branded areas across the John Lewis estate, and is
located in the popular audio-visual department. This branded area illustrates the products’ lifestyle
attributes and presents the history behind Bowers & Wilkins; it also features a 3D static display of a
pair of ‘exploded’ speaker drivers to show customers the sophisticated engineering within each of
“As custodians of a world-renowned specialist audio brand, we are unapologetically protective about
our products and how consumers experience them,” said Karen Watts, Marketing Manager at Bowers
& Wilkins. “Green Room has demonstrated complete empathy with this, creating visual and tactile
experiences that match our audio attributes, while facilitating textbook merchandising opportunities.
Green Room will be instrumental in the ongoing success of our retail investment and we are delighted
to have them as a part of the team.”
Steven Kainth, Green Room Account Director, said: “Our brief from Bowers & Wilkins is diverse,
encompassing retail showcases, single events, global multi-date roadshows and brand presentations.
The one constant is the demand for creativity, theatre and an attention to detail befitting one of the
world’s most exquisitely engineered consumer products. The opportunity to work with a brand of
Bowers & Wilkins’ repute is a privilege and a responsibility we will handle with pride.”
To find out more about GRR’s exceptional retail design solutions, visit
http://www.greenroomretail.co.uk/ or telephone 0121 200 2828.
About Green Room Retail:
Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of
retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s
vision was simple - to offer clients exceptional creativity and service at a fair price. The company
continues to go from strength to strength, with leading brands from around the world trusting Green
Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham
offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary
Queen of Shops’ with Mary Portas.
Green Room Retail
Tel: 0121 200 2828