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CONFIDENTIAL | 1
Notice
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THIS PRESENTATION CONTAINS CERTAIN PROPRIETARY AND CONFIDENTIAL INFORMATION (THE "INFORMATION") REGARDING
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IMMEDIATELY RETURN IT TO THWAPR AT THE FOLLOWING ADDRESS: BRUCE GOLDSTEIN, CEO, 95 MORTON St. GROUND FL, NEW
YORK, NY 10014
CONFIDENTIAL | 2
Overview
Thwapr is a mobile video
sharing service that
enables brands to
effectively reach and
motivate customers
through video regardless of
device, network or carrier.
CONFIDENTIAL | 3
What Influencers Are Saying
“Mobile video startup Thwapr doesn’t bother with iPhone Paul Boutin
app, shoots for 400 million users… I’m impressed with
Thwapr; As Steve Jobs likes to say: Boom, it just works.”
“Sharing videos on mobile phones is a pain. A new service
just launched in beta called Thwapr seeks to solve this Erick Schonfeld
problem… Thwapr works with 165 phones, from iPhones
and Androids to Blackberries and Samsungs.”
“Sharing video via mobile devices is only going to get
bigger, but cross-compatibility is key. This is why Thwapr Christina Warren
is so exciting.”
CONFIDENTIAL | 4
What Influencers Are Saying
Thwapr’s new app and video sharing service, Thwapr,
helps overcome the iPhone’s video sharing limitations, David Dahlquist
letting you easily capture and share videos and photos
with many types of mobile devices.”
“Thwapr for iPhone [iTunes link], the startup’s first product
targeted at end users as opposed to brands, enables Jennifer Van Grove
users to easily capture and share videos and photos with
friends on any mobile phone, or via Twitter and
Facebook.”
“Thwapr is trying to give MMS a facelift, and it’s doing so
by moving multimedia messaging off of the carrier’s
network and into the cloud, where Thwapr can offer rich Kevin Fitchard
multimedia experiences customized to each user’s
handset”
CONFIDENTIAL | 5
What Influencers Are Saying
“Across both deals, Thwapr is enabling SMS-based video Paul Resnikoff
blasts that traverse performances, interviews, and other
on-scene content nuggets.”
“With Thwapr’s Share to Phone, you can send “The
Brooklyn Way” (featuring Everlast) to any mobile number Gavin Dunaway
via an SMS link. No download is required — users simply
stream from Thwapr’s site.”
“This is sure to change, but video more than any other
mobile medium needs a little push -- a digital push.
I was reminded of the effectiveness of push this week by a Steve Smith
very simple, but strong, SMS-to-video campaign from
video sharing service Thwapr.”
CONFIDENTIAL | 6
Mobile Video Market Drivers & Opportunities
Global 3G subscription penetration is expected to climb to 43% in 2014 from
an estimated inflection point of 21% in 2010. Video usage is expected to drive
64% of mobile data traffic by 2013.
Mobile Internet Report study by Morgan Stanley (December 2009)
“The number of global mobile video/TV users will jump from roughly 250
million in 2010 to around 450 million users in 2014.”
Yankee Group, from Fierce Wireless (July 2010)
“Mobile video is rapidly being adopted by content providers as a new media
distribution platform for new revenues sources, and improved demographic
targeting, reach and measurement.”
Pyramid Research
“Mobile data traffic will double every year through 2014 worldwide, and in 2014
video is forecast to make up 66 percent of all mobile data traffic.”
Cisco Visual Network Index (February 2010)
CONFIDENTIAL | 7
How People Are Using Their Phones
Users aged 18-29:
• 95% send or receive text messages
• 93% use their phone to take pictures
• 81% send photos or videos to others
• 65% access the internet on their mobile device
• 60% use their phones to play games or record a video
• 52% have used their phone to send or receive email
• 48% have accessed a social networking site on their phone
• 40% have watched a video on their phone
• 33% have posted a photo or video online from their phone
• 20% have purchased something using their mobile phone
Pew Internet and American Life Program, Mobile Access 2010 Report
“About 90% of all text messages are read within three minutes of their
delivery, and over 99% of all text messages are read by the recipient.”
SinglePoint, June 2010
CONFIDENTIAL | 8
Mobile Statistics
• 290+ million mobile subscribers
(United States - June 2010) 1
• 400 million mobile video phones
expected to sell in 2013 2
• More than 89% of the handsets
operating on wireless carriers’ networks
are capable of browsing the web. 1
Thwapr
• Can reach 200 million video capable devices
• Achieves mobile video view rates of up to 85%
• Delivers video via text message, email, or QR codes
1 CTIA - U.S. Wireless Quick Facts 2010
2 Infonetics Research – August 2009
CONFIDENTIAL | 9
The Problem
Send videos to phones via SMS, email, or a QR code. TRY IT. It
just doesn’t work unless you’re using Thwapr.
REASONS:
• Lack of standards and inconsistent user experience
• Proliferation of modern devices with different resolutions, aspect ratios
and codecs
• Carrier/handset interoperability, a continuing nightmare and
disappointment for users
• Despite 10 years industry attempts to eliminate video compatibility issues
there’s no sign of improvement
CONFIDENTIAL | 10
Solution: Cloud Technology
Thwapr’s Share To Phone™ “cloud” technology optimizes video in real
time, simplifies mobile video sharing and does not require a download or
app.
Video Content
Retail &
Fashion
Broadcast
Sports
Entertainment
Real Estate
Content owners can deliver branded content to a large audience simultaneously on mobile devices
CONFIDENTIAL | 11
Solution: Share to Phone™
Add Mobile Video Sharing to any Web Site
Share to Phone™ API enables any website to add a button to
“push” any video or photo – hundreds, thousands, or millions…
Share To Phone™
• Mobile users can “share” to other phones
• No download or app required
CONFIDENTIAL | 12
Solution: Share to Phone™
Deliver mobile video via SMS Keywords, Email, or QR Codes
• Share to Phone™ can also be delivered through SMS keywords, Email,
or QR codes where users can “pull” videos on demand
• Leverage existing advertising channels while maintaining control
of the experience (Radio, Television, Print, Billboards)
Text WARPED to 757575 Text DOLPHINS to 757575 Text CONTENDERS to 757575
CONFIDENTIAL | 13
The Solution: How it Works
CONFIDENTIAL | 14
The Solution: How it Works
CONFIDENTIAL | 15
The Solution: How it Works
CONFIDENTIAL | 16
More Than Video For Brands and Fans
We provide a branded, 360 degree mobile experience.
CONFIDENTIAL | 17
Intellectual Property & Patents
Significant IP Foundation (five patents pending)
Provisional Patent filed, September 2009; Full Patents September 2010
Interoperable Mobile Media Sharing with Hybrid Transcoding and Adaptive
Rendering for Incompatible Devices / Non-Interoperable Networks
Hybrid transcoding (pre-transcoding + real-time transcoding)
Adaptive Rendering across flip, feature, smart, app phones
Key Patent
Topic Areas
Mobile video keyword subscription logic and management
Segmented media file playback and linking
CONFIDENTIAL | 18
Business Model Highlights
Serving Key Vertical Markets
Music: Concert highlights, on-site reports, musician & fan interviews, music videos
Entertainment Television: Show highlights, episode previews, episode recaps, on-demand
Film: Movie trailers, on-demand previews, actor interviews, movie reviews
Radio: Promotions, interactive contests, providing “eyes” to radio listeners, etc.
Broadcast News: Breaking news, weather, traffic, school alerts, public service, etc.
Professional: Highlights, press conferences, team/player interviews, ticket sales
Sports High School/College: Scouting, extend regional coverage, reach alumni
International: Reach overseas fan base
Real Estate Commercial: Property previews, walk-throughs, virtual tours, floor plans
Residential: New MLS listings, previews, etc.
Retail/Products: Home Shopping, Auto, promotions, up-sell, daily specials
Retail & Direct Marketing: Infomercials, print ads, email, etc.
Fashion Fashion: Runway highlights, new season clothing highlights, model interviews
CONFIDENTIAL | 19
Business Model Highlights
Multiple Revenue Opportunities
Thwapr generates revenue by offering multiple options to brands
for mobilizing and monetizing video content.
One-to-many promos for
Ad supported
movies, music, shopping,
content, video ads, Advertising Sponsorships travel, games, real estate,
& ad insertions
consumer products
Mobile transactions with Premium
carrier and traditional Ad-free, sponsored accounts
M-Commerce Delivery (e.g. set-up, licensing and
processing solutions
(e.g. shopping carts)
Services professional fees)
CONFIDENTIAL | 20
Management Team
Bruce Goldstein Founder, President, CEO and Board Member
Former CEO, Universal Management and former CEO, Worldwide Thai LTD.
Executive Vice President at both Internet Shopping Network and Styleclick
Senior Vice President of MY-CD, a unit of Bandai America
Barry Hall Founder, CFO and Board Member
30 years of business experience combining a strong financial background with general management.
CEO, COO or CFO for a variety of publicly and privately traded Internet, high technology, and
telecommunications companies, such as EarthLink, Inc. and CalAmp Corp.
Eric Hoffert CTO
Co-Founder, CTO, and Chairman for Magnifi
Managed Apple Computer's Multimedia Communications Group and launched QuickTime software
Received the Apple CEO Technical Award
Leigh Newsome SVP of Product
Managed E-business initiatives for Avid Technology (Digidesign)
CTO/Co-Founder of AirSpun
Adjunct Professor at New York University
CONFIDENTIAL | 21
Customers, Clients & Partners
CONFIDENTIAL | 22
Board of Directors
Independent members of the Board of Directors
Bob Rosenblatt is well-known in the corporate world for his track record of guiding large corporations
through organic growth, acquisitions and global expansions. Mr. Rosenblatt previously served as the
group president and chief operating officer of Tommy Hilfiger B.V., where he successfully prepared the
company for acquisition by a private equity firm for $1.6 billion. Prior to his position at Hilfiger, Mr.
Rosenblatt was president of Home Shopping Network USA, now a part of HSN, Inc. (NASDAQ: HSNI).
Under his leadership, HSN grew to become the fourth largest cable television network in the U.S., with
global revenues in excess of $2 billion. Rosenblatt has also served as CFO and senior vice president of
Bloomingdale’s.
Leonard H. Dreyer has held several top leadership positions at major companies and philanthropic
organizations. A Marine Corps veteran, Mr. Dreyer was CEO, chairman and president of Marie Callender
Restaurants and vice president of Denny's. He was chairman of the Marine Corps Scholarship
Foundation and currently serves as audit committee chairman of the Philanthropic Foundation of
California State University, Fullerton – a $40 million foundation which he helped create in 1996.
CONFIDENTIAL | 23
Summary
• World class media/technology management team including members
from Apple, IAC (formerly USA Networks), Avid, Digidesign and MTV
• Mobile video services market is expected to exceed $2 billion in 2013
(ABI Research Mobile Video Services annual global study)
• Disruptive technology: hybrid transcoding and adaptive rendering
• Powerful IP foundation for first-to-market product
• Robust sponsorship, ad and subscription based revenue model
• Share to Phone™ technology expected to revolutionize mobile video
sharing
• Scalability – including international growth opportunities
CONFIDENTIAL | 24
