CONFIDENTIAL

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					CONFIDENTIAL | 1
Notice
LEGAL DISCLAIMER
THIS PRESENTATION CONTAINS CERTAIN PROPRIETARY AND CONFIDENTIAL INFORMATION (THE "INFORMATION") REGARDING
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FORWARD-LOOKING STATEMENTS
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EXPECTATION AND PLANS THAT INVOLVE RISKS, UNCERTAINTIES AND ASSUMPTIONS. FORWARD-LOOKING INFORMATION INCLUDES,
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LIMITED TO, THE RISK THAT WE MAY NOT BE ABLE TO DEVELOP CERTAIN MARKETS AS ANTICIPATED, THAT OUR PRODUCTS AND
SERVICES ARE NOT LAUNCHED OR RELEASED ACCORDING TO OUR CURRENT SCHEDULE, AND OUR COLLABORATIONS, ALLIANCES
AND CUSTOMERS DO NOT RESULT IN THE ECONOMIC BENEFIT WE EXPECT. FOR SUCH STATEMENTS, WE CLAIM THE PROTECTION OF
THE SAFE HARBOR PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. WE DISCLAIM ANY OBLIGATION TO
UPDATE ANY FORWARD LOOKING STATEMENTS AS A RESULT OF DEVELOPMENTS OCCURRING AFTER THE DATE OF THIS
PRESENTATION.
THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER TO SELL OR SOLICITATION OF AN OFFER TO BUY SECURITIES OF THWAPR.
THIS PRESENTATION ACCORDINGLY DOES NOT CONTAIN THE INFORMATION THAT WOULD BE REQUIRED IN A PROSPECTUS OR
OFFERING MEMORANDUM INTENDED TO BE DISTRIBUTED TO PERSONS IN AN OFFERING OF SECURITIES OF THWAPR, INCLUDING
THE RISK FACTORS INVOLVED.
IF YOU DO NOT WISH TO RECEIVE THIS PRESENTATION SUBJECT TO THE FOREGOING TERMS AND CONDITIONS, PLEASE
IMMEDIATELY RETURN IT TO THWAPR AT THE FOLLOWING ADDRESS: BRUCE GOLDSTEIN, CEO, 95 MORTON St. GROUND FL, NEW
YORK, NY 10014


                                                                                                      CONFIDENTIAL | 2
Overview


Thwapr is a mobile video
sharing service that
enables brands to
effectively reach and
motivate customers
through video regardless of
device, network or carrier.

                              CONFIDENTIAL | 3
What Influencers Are Saying


“Mobile video startup Thwapr doesn’t bother with iPhone         Paul Boutin
 app, shoots for 400 million users… I’m impressed with
 Thwapr; As Steve Jobs likes to say: Boom, it just works.”



“Sharing videos on mobile phones is a pain. A new service
 just launched in beta called Thwapr seeks to solve this      Erick Schonfeld
 problem… Thwapr works with 165 phones, from iPhones
 and Androids to Blackberries and Samsungs.”



“Sharing video via mobile devices is only going to get
 bigger, but cross-compatibility is key. This is why Thwapr   Christina Warren
 is so exciting.”



                                                                        CONFIDENTIAL | 4
What Influencers Are Saying

Thwapr’s new app and video sharing service, Thwapr,
helps overcome the iPhone’s video sharing limitations,           David Dahlquist
letting you easily capture and share videos and photos
with many types of mobile devices.”

“Thwapr for iPhone [iTunes link], the startup’s first product
 targeted at end users as opposed to brands, enables            Jennifer Van Grove
 users to easily capture and share videos and photos with
 friends on any mobile phone, or via Twitter and
 Facebook.”

“Thwapr is trying to give MMS a facelift, and it’s doing so
 by moving multimedia messaging off of the carrier’s
 network and into the cloud, where Thwapr can offer rich           Kevin Fitchard
 multimedia experiences customized to each user’s
 handset”


                                                                          CONFIDENTIAL | 5
What Influencers Are Saying


“Across both deals, Thwapr is enabling SMS-based video        Paul Resnikoff
blasts that traverse performances, interviews, and other
on-scene content nuggets.”



“With Thwapr’s Share to Phone, you can send “The
Brooklyn Way” (featuring Everlast) to any mobile number      Gavin Dunaway
via an SMS link. No download is required — users simply
stream from Thwapr’s site.”


“This is sure to change, but video more than any other
mobile medium needs a little push -- a digital push.
I was reminded of the effectiveness of push this week by a   Steve Smith
very simple, but strong, SMS-to-video campaign from
video sharing service Thwapr.”


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Mobile Video Market Drivers & Opportunities

Global 3G subscription penetration is expected to climb to 43% in 2014 from
an estimated inflection point of 21% in 2010. Video usage is expected to drive
64% of mobile data traffic by 2013.
                     Mobile Internet Report study by Morgan Stanley (December 2009)


            “The number of global mobile video/TV users will jump from roughly 250
             million in 2010 to around 450 million users in 2014.”
                                                   Yankee Group, from Fierce Wireless (July 2010)


“Mobile video is rapidly being adopted by content providers as a new media
 distribution platform for new revenues sources, and improved demographic
 targeting, reach and measurement.”
                                                                 Pyramid Research


            “Mobile data traffic will double every year through 2014 worldwide, and in 2014
             video is forecast to make up 66 percent of all mobile data traffic.”
                                                      Cisco Visual Network Index (February 2010)



                                                                                        CONFIDENTIAL | 7
 How People Are Using Their Phones

Users aged 18-29:
•  95% send or receive text messages
•  93% use their phone to take pictures
•  81% send photos or videos to others
•  65% access the internet on their mobile device
•  60% use their phones to play games or record a video
•  52% have used their phone to send or receive email
•  48% have accessed a social networking site on their phone
•  40% have watched a video on their phone
•  33% have posted a photo or video online from their phone
•  20% have purchased something using their mobile phone
Pew Internet and American Life Program, Mobile Access 2010 Report



“About 90% of all text messages are read within three minutes of their
delivery, and over 99% of all text messages are read by the recipient.”	


SinglePoint, June 2010	






                                                                     CONFIDENTIAL | 8
 Mobile Statistics

•  290+ million mobile subscribers
(United States - June 2010) 1

•  400 million mobile video phones
expected to sell in 2013                  2




•  More than 89% of the handsets
operating on wireless carriers’ networks
are capable of browsing the web. 1

Thwapr
•  Can reach 200 million video capable devices
•  Achieves mobile video view rates of up to 85%
•  Delivers video via text message, email, or QR codes
1 CTIA - U.S. Wireless Quick Facts 2010
2 Infonetics Research – August 2009



                                                         CONFIDENTIAL | 9
The Problem

Send videos to phones via SMS, email, or a QR code. TRY IT. It
just doesn’t work unless you’re using Thwapr.




 REASONS:
•  Lack of standards and inconsistent user experience
•  Proliferation of modern devices with different resolutions, aspect ratios
   and codecs
•  Carrier/handset interoperability, a continuing nightmare and
   disappointment for users
•  Despite 10 years industry attempts to eliminate video compatibility issues
   there’s no sign of improvement

                                                                       CONFIDENTIAL | 10
 Solution: Cloud Technology

Thwapr’s Share To Phone™ “cloud” technology optimizes video in real
time, simplifies mobile video sharing and does not require a download or
app.
          Video Content

              Retail &
              Fashion

             Broadcast


             Sports


              Entertainment


              Real Estate




Content owners can deliver branded content to a large audience simultaneously on mobile devices


                                                                                      CONFIDENTIAL | 11
Solution: Share to Phone™
Add Mobile Video Sharing to any Web Site

Share to Phone™ API enables any website to add a button to
“push” any video or photo – hundreds, thousands, or millions…




                                  Share To Phone™



                                                •  Mobile users can “share” to other phones
                                                •  No download or app required

                                                                             CONFIDENTIAL | 12
 Solution: Share to Phone™
 Deliver mobile video via SMS Keywords, Email, or QR Codes

•  Share to Phone™ can also be delivered through SMS keywords, Email,
   or QR codes where users can “pull” videos on demand
•  Leverage existing advertising channels while maintaining control
   of the experience (Radio, Television, Print, Billboards)




    Text WARPED to 757575   Text DOLPHINS to 757575   Text CONTENDERS to 757575


                                                                         CONFIDENTIAL | 13
The Solution: How it Works




                             CONFIDENTIAL | 14
The Solution: How it Works




                             CONFIDENTIAL | 15
The Solution: How it Works




                             CONFIDENTIAL | 16
More Than Video For Brands and Fans

 We provide a branded, 360 degree mobile experience.




                                                   CONFIDENTIAL | 17
Intellectual Property & Patents

Significant IP Foundation (five patents pending)

Provisional Patent filed, September 2009; Full Patents September 2010
Interoperable Mobile Media Sharing with Hybrid Transcoding and Adaptive
Rendering for Incompatible Devices / Non-Interoperable Networks


                  Hybrid transcoding (pre-transcoding + real-time transcoding)


                  Adaptive Rendering across flip, feature, smart, app phones
Key Patent
Topic Areas
                  Mobile video keyword subscription logic and management


                  Segmented media file playback and linking


                                                                       CONFIDENTIAL | 18
Business Model Highlights
Serving Key Vertical Markets


                        Music: Concert highlights, on-site reports, musician & fan interviews, music videos
        Entertainment   Television: Show highlights, episode previews, episode recaps, on-demand
                        Film: Movie trailers, on-demand previews, actor interviews, movie reviews



                        Radio: Promotions, interactive contests, providing “eyes” to radio listeners, etc.
       Broadcast        News: Breaking news, weather, traffic, school alerts, public service, etc.



                        Professional: Highlights, press conferences, team/player interviews, ticket sales
       Sports           High School/College: Scouting, extend regional coverage, reach alumni
                        International: Reach overseas fan base



       Real Estate      Commercial: Property previews, walk-throughs, virtual tours, floor plans
                        Residential: New MLS listings, previews, etc.


                        Retail/Products: Home Shopping, Auto, promotions, up-sell, daily specials
       Retail &         Direct Marketing: Infomercials, print ads, email, etc.
       Fashion          Fashion: Runway highlights, new season clothing highlights, model interviews



                                                                                               CONFIDENTIAL | 19
Business Model Highlights
Multiple Revenue Opportunities


Thwapr generates revenue by offering multiple options to brands
for mobilizing and monetizing video content.


                                                              One-to-many promos for
             Ad supported
                                                              movies, music, shopping,
        content, video ads,      Advertising   Sponsorships   travel, games, real estate,
            & ad insertions
                                                              consumer products




     Mobile transactions with                    Premium
       carrier and traditional                                Ad-free, sponsored accounts
                                 M-Commerce      Delivery     (e.g. set-up, licensing and
        processing solutions
        (e.g. shopping carts)
                                                 Services     professional fees)




                                                                                    CONFIDENTIAL | 20
Management Team

   Bruce Goldstein Founder, President, CEO and Board Member
   Former CEO, Universal Management and former CEO, Worldwide Thai LTD.
   Executive Vice President at both Internet Shopping Network and Styleclick
   Senior Vice President of MY-CD, a unit of Bandai America


   Barry Hall Founder, CFO and Board Member
   30 years of business experience combining a strong financial background with general management.
   CEO, COO or CFO for a variety of publicly and privately traded Internet, high technology, and
   telecommunications companies, such as EarthLink, Inc. and CalAmp Corp.


   Eric Hoffert CTO
   Co-Founder, CTO, and Chairman for Magnifi
   Managed Apple Computer's Multimedia Communications Group and launched QuickTime software
   Received the Apple CEO Technical Award


   Leigh Newsome SVP of Product
   Managed E-business initiatives for Avid Technology (Digidesign)
   CTO/Co-Founder of AirSpun
   Adjunct Professor at New York University




                                                                                                  CONFIDENTIAL | 21
Customers, Clients & Partners




                                CONFIDENTIAL | 22
Board of Directors

Independent members of the Board of Directors
Bob Rosenblatt is well-known in the corporate world for his track record of guiding large corporations
through organic growth, acquisitions and global expansions. Mr. Rosenblatt previously served as the
group president and chief operating officer of Tommy Hilfiger B.V., where he successfully prepared the
company for acquisition by a private equity firm for $1.6 billion. Prior to his position at Hilfiger, Mr.
Rosenblatt was president of Home Shopping Network USA, now a part of HSN, Inc. (NASDAQ: HSNI).
Under his leadership, HSN grew to become the fourth largest cable television network in the U.S., with
global revenues in excess of $2 billion. Rosenblatt has also served as CFO and senior vice president of
Bloomingdale’s.
Leonard H. Dreyer has held several top leadership positions at major companies and philanthropic
organizations. A Marine Corps veteran, Mr. Dreyer was CEO, chairman and president of Marie Callender
Restaurants and vice president of Denny's. He was chairman of the Marine Corps Scholarship
Foundation and currently serves as audit committee chairman of the Philanthropic Foundation of
California State University, Fullerton – a $40 million foundation which he helped create in 1996.




                                                                                                CONFIDENTIAL | 23
 Summary


•  World class media/technology management team including members
   from Apple, IAC (formerly USA Networks), Avid, Digidesign and MTV
•  Mobile video services market is expected to exceed $2 billion in 2013
 (ABI Research Mobile Video Services annual global study)

•  Disruptive technology: hybrid transcoding and adaptive rendering
•  Powerful IP foundation for first-to-market product
•  Robust sponsorship, ad and subscription based revenue model
•  Share to Phone™ technology expected to revolutionize mobile video
   sharing
•  Scalability – including international growth opportunities



                                                                      CONFIDENTIAL | 24

				
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