Table of Contents Olive Product Suite Featured Sites – English Featured Sites – French Other Site Opportunities Olive Media is the leading online sales representation company in Canada. We offer a full range of custom solutions to fit any client’s objectives and budget. Choose from the best content available online, coupled with reach of 72% of online Canadians*, with the convenience of a single point of contact. Whether you require site specific integrations, broad reaching performance campaigns, video, or mobile, Olive Media’s products perform. Product Overview *comScore Canada; Media Metrix; Jan-Mar ‘12 Product Spectrum Product Overview Product Overview Olive Elite brings you exclusive access to premium, content-rich, brand-name sites, in both English and French. Build your brand with: • Association with the internet’s best content • Specific sites, sections, pages • High impact online executions • Custom integrations • Newsletters • Video Call us! We love to innovate Product Overview Olive Vertical offers a fully transparent list of premium sites, organized by site content. Choose a category, or zoom into a narrower subcategory, for efficient reach of your target audience. And, with full site transparency, your brand safety is guaranteed. Olive Vertical delivers efficient, targeted reach. Product Overview Olive Brand Response drives results on a brand-safe network of sites, coupled with sophisticated targeting technology. Target your audience with: • Channel targeting • Niche targeting • Behavioural targeting • Search retargeting • Re-messaging • Geotargeting • ISP targeting Optimize your campaign to maximize ROI • Click through optimization • Pixel optimization • Acquisition optimization Pricing Flexibility • CPM, CPC, CPA, CPI pricing options • Managed site lists, or access real time inventory Product Overview Whether you’re an experienced mobile planner or putting together your first mobile campaign, Olive Mobile is well positioned to help you meet your mobile marketing needs. With over 58.5 MM monthly Canadian impression1, Olive Mobile boasts the largest Canadian location-based advertising network. And with best-in-class service, you can rest assured that your mobile campaign’s success is in good hands. Olive Mobile offers : • Strategic guidance • Premium exclusive sites, apps and tablet opportunities • Custom application builds and creative • Channels and network inventory Product Overview *comScore Canada, Mobilens, n=5500, Persons 13+, March 2011 **Nielsen 2009 Leverage your video assets across Olive Media’s wide array of content. Our site offerings include: • In banner video • Pre/post/mid roll offerings • Product placement in professionally produced video • Branded content Showcase full interactivity around your brand with Pimento, Olive Media’s full screen video player. We’ll take care of everything – creative, ad serving, and media placement, all on a cost per interaction pricing model. Product Overview Featured Sites English Offering Featured English Sites AllRecipes.com is the world's largest food-based social network. With a searchable database of more than 40,000 recipes, it is the perfect resource for rookie cooks, experienced entertainers and veteran chefs. Who will you reach? • Primary grocery decision makers • Skews women 25-54 Did you know? • More than half of AllRecipes users visit a Key Monthly Stats* grocery store within 48 hours of visiting the Unique Visitors: 2,387,000 site** Page Views: 27,964,000 • Content is organically-grown from contributions of millions of experienced cooks over an 11-year period • AllRecipes.com offers many content integration opportunities! *comScore Canada; Media Metrix; Jan-Mar’12 ** Sources: QC & CA user surveys March 2010 Baby Center is the number one online parenting brand in the world. It is dedicated to helping new and expecting parents find the information, support and reassurance they need. The site brings high quality medically reviewed information. No other pregnancy and baby website provides similar in- depth content. Who will you reach? • More than ¾ of pregnant women in Canada • Women at a critical life stage, when they’re evaluating what’s best for themselves and their babies Did you know? • Baby Center moms drive decisions about food, Key Monthly Stats* laundry, hair care and skin care products** Unique Visitors: 748,000 • More than ¾ said quality was more important Page Views: 9,709,000 than price** • Almost ¾ are ready and willing to try new beauty products** *comScore Canada; Media Metrix; Jan-Mar’12 ** BabyCenter Canada on-network survey, August 2010 CarandDriver.com is the online extension of the world's # 1 automotive magazine and the one-stop destination for in-market automotive buyers and enthusiasts alike. Who will you reach? • Skews male • Car aficionados • Active car buyers at a crucial point in their purchasing cycle Did you know? • For more than 50 years Car and Driver has Key Monthly Stats* delivered exclusive car news and unbiased Unique Visitors: 243,000 reviews provided by industry leading experts Page Views: 3,992,000 • CarandDriver.com examines new technology, new directions and new ideas put forth by the automobile industry *comScore Canada; Media Metrix; Jan-Mar’12 CNNMoney.com combines its original reporting with the power of the most trusted brands in business and finance (CNN, Fortune, and Money). It provides comprehensive news and analysis that matters to professionals with a focus on business, personal finance, markets, technology and small business. Who will you reach? • Affluent Men aged 25-64 – with a 35-49 skew • Business decision makers • C-suite executives and small business owners as well as savvy investors and tech influencers Did you know? • The site provides small business leaders Key Monthly Stats* insights and practical advice on issues that Unique Visitors: 540,000 matter most to them. Page Views: 6,195,000 • More than 40% of all Canadians visiting CNNMoney go to the Business News section • Most loyal visitors check out the “Markets” • Canadians are engaged with Personal Finance section (avg 3.5 pages per visit) *comScore Canada; Media Metrix; Jan-Mar’12 DailyMotion.com offers the latest music videos, short movies, television shows, funny and extreme videos. Users can watch premium and official videos free. Who will you reach? • Attracts both youth and adults • Skews Adults 25-54 (particularly males) • Strong Quebec following Did you know? • One-third of all traffic comes to the site via Key Monthly Stats* Google search Unique Visitors: 2,345,000 • Top channels include Film & TV, Music, News & Page Views: 39,734,000 Politics and Funny *comScore Canada; Media Metrix; Jan-Mar’12 Jumpstart Automotive Group offers an array of premium automotive publishers to reach the coveted in-market car shopper. Jumpstart offers comprehensive in-market research, expert and consumer reviews, buying guides and tools. Who will you reach? • A predominantly adult male audience of auto enthusiasts and car-buyers Did you know? • Jumpstart targets serious car buyers Key Monthly Stats* • 86% of auto shoppers use the internet in their Unique Visitors: 653,000 decision-making process** Page Views: 8,911,000 *comScore Canada; Media Metrix; Jan-Mar’12 ** GfK Automotive Study The New York Times is one of the world’s most trusted news sources and a leader in online news and innovation. The site is committed to delivering quality news, financial updates and information in Canada and around the world. Who will you reach? • A highly loyal and engaged audience of business leaders, influencers and high-end consumers • Adult 25+ audience Did you know? • NYTimes.com is the #1 newspaper site in the Key Monthly Stats* U.S and #3 in Canada* Unique Visitors: 2,153,000 • Nearly half of NYTimes.com readers are Page Views: 27,894,000 influentials ** • If you want to build reach, only a tenth of the audience is also visiting GlobeandMail.com *comScore Canada; Media Metrix; Jan-Mar’12 **Roper GFK, Jun’06 (4120 NYTimes.com registered users) NOTE: Influentials® are market multipliers who have a spiral of influence in promoting ideas, products and services to others People.com is the #1 celebrity site for women. It is her 24/7 sources for news, style and photos. The ultimate daily celebrity escape, updated minute-by- minute, making it the web’s ultimate authority on who’s hot and what’s new. Who will you reach? • Women 18-54 • Celeb news enthusiasts Did you know? • More than 95% of the site is comprised of Key Monthly Stats* original content Unique Visitors: 1,435,000 • People actively choose People.com -- more Page Views: 72,914,000 than 50% of users begin their experience on the homepage • People.com often gets the story first with the accuracy and credibility of the PEOPLE brand *comScore Canada; Media Metrix; Jan-Mar’12 RoadandTrack.com serves up a winning combination of features and news along with a comprehensive buyer's guide that includes road test & comparison test reviews. Who will you reach? • Male audience • Passionate car enthusiasts Did you know? • The site’s popular forums allow auto Key Monthly Stats* enthusiasts to interact and share information Unique Visitors: 64,000 • Road and Track has a 60-year history of Page Views: 1,642,000 providing the finest road tests of new cars and comprehensive comparisons for making car shopping decisions easier *comScore Canada; Media Metrix; Jan-Mar’12 thestar.com is an award-winning news, information and entertainment site that attracts an affluent and educated audience. With constant breaking news updates, thestar.com attracts visitors repeatedly throughout the day so they can learn what’s new and interesting in Canada and around the world. Who will you reach? • A broad Canadian audience with a 25-54 skew • Savvy, well educated, affluent visitors who are business decision makers • Higher propensity than the average Internet user to have a 6 figure personal income Did you know? • Thestar.com took home three Canadian Online Key Monthly Stats* Publishing Awards in October 2010, including Unique Visitors: 3,144,000 best overall website Page Views: 66,032,000 • In 2010, an average of 42% of thestar.com’s daily visitors have visited the site two or more times a day** • Thestar.com is Canada’s second National newspaper site* *comScore Canada; Media Metrix; Jan-Mar’12 **Omniture, Internal Data, Jan-Jul 2010 Avg toronto.com powers the Toronto Star Arts and Entertainment section, providing users with an ultimate entertainment destination. Providing up-to- the-minutes news as well as information and what to do and where to go in the city. Who will you reach? • Both men and women alike • Active urbanites with high disposable income • Active Torontonians and tourists looking for things to do in Toronto Did you know? • toronto.com is the #1 destination for Key Monthly Stats* information on large seasonal events such as Unique Visitors: 667,000 Winterlicious, Summerlicious and TIFF Page Views: 3,388,000 *comScore Canada; Media Metrix; Jan-Mar’12 Wheels.ca is Canada’s most comprehensive and trusted automotive resource offering opinions from renowned automotive experts, car comparison tools, car finders and a robust used vehicle section. Who will you reach? • A highly-educated, affluent audience who are at the critical point in the car purchasing cycle • Men 18-54 Did you know? • It is the only Canadian site with over 10 years Key Monthly Stats* of searchable vehicle reviews from notable Unique Visitors: 392,000 industry experts Page Views: 3,175,000 • Wheels.ca has developed an extensive database of new cars, used cars and dealership listings aimed at simplifying a user’s car hunt *comScore Canada; Media Metrix; Jan-Mar’12 Featured French Sites Featured French Sites AllRecipes.qc.ca is a haven for those who enjoy cooking. Community members can post their own recipes and tips, making AllRecipes.qc.ca a fun and easy way to explore new food ideas. Who will you reach? • Family-focused women with rich, busy lives • Women living in Quebec, ages 25-54 Did you know? • All Recipes is the world’s largest food-based Key Monthly Stats* social network Unique Visitors: 160,000 Page Views: 755,000 *comScore Canada; Media Metrix; Jan-Mar’12 auFeminin is the leading French women’s lifestyle portal in French Canada and specializes in delivering compelling, high-end, relevant content across a variety of subjects including fashion, beauty, pregnancy and health. Who will you reach? • Active urban women aged 18-49 • Women 18- 34 skew Did you know? • Launched in 1999 and was the first French Key Monthly Stats* language women’s lifestyle site on the Internet Unique Visitors: 788,000 • auFeminin.TV launched in September 2010 Page Views: 4,885,000 • 61% of auFeminin users search online before making beauty purchases** *comScore Canada; Media Metrix; Jan-Mar’12 ** Online survey conducted on auFeminin.ca, Nov’08 – 560 respondents Doctissimo is a leading lifestyle site in French Canada. Doctissimo specializes in health and wellness highlighting health, medicine, pregnancy and babies, psychology, sexuality, nutrition and fitness. Who will you reach? • Primarily women between 18 and 49 years old • Reaches young women and families seeking advice on a healthy lifestyle Did you know? • Doctissimo was launched in 2000 and is the Key Monthly Stats* first health and well being site targeting French Unique Visitors: 1,107,000 language individuals Page Views: 4,856,000 • The site is among the 10 most popular sites in Québec • Doctissimo offers the ability to target very granular topics *comScore Canada; Media Metrix; Jan-Mar’12 DuProprio offers homeowners a professional, honest and innovative real estate service to sell their home commission-free! It is part of the largest and most visited commission-free network in Canada. Who will you reach? • 46/54 men/women** • Skew 25-54** • Families: 71% are a couple ** • 31% have a HH revenue of 80k+** • 30% have a University Degree** Did you know? • In 2007 & 2008, it ranked among the Canadian Key Monthly Stats* Business Magazine's top 125 Fastest Growing Unique Visitors: 653,000 Canadian Companies. Page Views: 26,606,000 • Users spend over 8 minutes online and view 20 pages /per visit** • Since the creation in 1997, more than 100,000 Canadians sold their homes with the help of the DuProprio *comScore Canada; Media Metrix;Jan-Mar’12 LaPresse.ca is the number one content-driven information source for French Canadians on the web. The site hosts seven of the most important daily newspapers in the French Canadian market and is supported by 50 dedicated web journalists and 500 correspondents and collaborators throughout the world. Who will you reach? • A very loyal audience – more than 60% of users visit more than 25 times each month * • Primary 18-54 years old Did you know? • Over 85% of site traffic is generated during Key Monthly Stats* business hours * Unique Visitors: 2,660,000 • Monthly time spent on LaPresse is tops in Page Views: 75,368,000 North America, beating out leading news sites like the NY Times, Boston Globe, and the Chicago Tribune ** * Source : Google Analytics, Q3 2011 ** Source: Comscore USA & Canada, 2010 *comScore Canada; Media Metrix; Jan-Mar’12 La Presse Affaires is French Canada's premiere online business newspaper with up-to-the minute financial and business information. The site also provides special reports on stock markets, real estate, personal finance management and investment funds. Who will you reach? • Adults aged 35 – 55 with an annual income above average Did you know? • Over 95% of traffic is generated during business Key Monthly Stats* hours (Mon-Fri, 8am-6pm) * Unique Visitors: 510,000 • On average, LPA reaches over twice more Page Views: 5,126,000 unique visitors than LesAffaires.com – it’s closest competitor in the French market ** * Source : Google Analytics, Q3 2011 ** Source: Comscore Canada, Q2 2011 *comScore Canada; Media Metrix; Jan-Mar’12 LaPresse Auto is a complete and comprehensive auto site designed for both auto enthusiasts and car buyers in the Quebec market. The site features thousands of articles, photos and reviews and allows users to compare the features of up to three vehicles. Who will you reach? • French Canadian auto enthusiasts • Car buyers looking to read reviews & research vehicles before purchasing Did you know? • The site will was just re-launched in the fall of Key Monthly Stats* 2011 with a new look, new name and tons of Unique Visitors: 232,000 new features. Page Views: 1,159,000 *comScore Canada; Media Metrix; Jan-Mar’12 Featuring the most comprehensive guide to film news, reviews, trailers and movie listings in Quebec. This site presents exclusive photo galleries, new movie trailers, detailed movie reviews by some of French Canada’s most respected critics, weekly box office numbers and more. Who will you reach? • Entertainment conscious Quebecers • Loyal users who stick to one source for their daily dose of movie news & reviews Did you know? • 32% of site visitors go to the movies more than Key Monthly Stats* 5 times per year, 44% above average index Unique Visitors: 196,000 according to Nadbank Page Views: 909,000 *comScore Canada; Media Metrix; Jan-Mar’12 From Real Estate classifieds to renovation tips to the latest deco trends or garden planning tools, LaPresse Maison contains virtually everything required to become a perfect home owner. It is one of Quebec's most popular home-oriented sites. Who will you reach? • Adults 18-54 • Higher propensity than average to reach Women 18-54 Did you know? • There are more than 10,000 exclusive articles Key Monthly Stats* available on the site Unique Visitors: 188,000 Page Views: 857,000 *comScore Canada; Media Metrix; Jan-Mar’12 LaPresse Techno is the French-language tech leader in Quebec for information technology. The site’s mission is to inform, equip, counsel and serve technology enthusiasts on the web. Who will you reach? • Male skewed audience with high income Did you know? • LaPresse Techno has a section and a blogger Key Monthly Stats* entirely dedicated to video games (news, Unique Visitors: 256,000 reviews, new releases, etc.) Page Views: 1,089,000 *comScore Canada; Media Metrix; Jan-Mar’12 LaPresseVoyage is a rendez-vous for Internet users who want to explore destinations and plan exciting activities. Whether a short weekend getaway, a stay in the sun or an exotic adventure for weeks, just check the travel section and discover destinations to visit. LaPresseVoyage also offers deals, tips & advice. Who will you reach? • Women: 63% • 25-54: 63% Did you know? • Content is categorized by region to optimize Key Monthly Stats* the user experience Unique Visitors: 123,000 • Users are asked to rate the “best places” and Page Views: 934,000 can send their favorites *Source : Google Analytics, Q1 2012 ** iPerceptions Study 2009 Other Site Specific Opportunities Site Specific Opportunities - English Site Specific Opportunities - French Custom Opportunities Looking for an execution that has never been done before in Canada? Have a specific objective, and aren’t quite sure how to achieve it? Have a creative idea that you’ve never seen run before? Talk to us – we love to innovate! Custom Executions With new publishers joining our family regularly, and constant product innovation, Olive offers an ever- evolving suite of solutions. Challenge us with your most creative concepts – at Olive we love to innovate! Get in touch with us. We’d love to help with your campaign. Olive Media 590 King Street West, Suite 400 Toronto, Ontario M5V 1M3 p: 416.687.5700 f: 866.473.3921 e: firstname.lastname@example.org Join the conversation!
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