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					                                                                                                                                                          Social Media Monitoring Tools
                                                                                                                                                               Comparision Guide



                                 Radian6                                       ScoutLabs                                    HubSpot                                        BuzzStream                                           Sysomos                                Google Alerts                                  Netvibes                              Addict-o-matic
                                                                                                                                                          $49/month for 1 user, unlimited contacts, 10 searches,
                                                                                                                                                                    10,000 search results, 1 project
                         $100/month for user account
                                                                 $249/month for 5 searches, unlimited users
                                                                                                                                                              $99/month for 3 users, unlimited contacts, 15
                     $500/month for standard topic profile                                                            Small license: $250/month
                                                                                                                                                               searches, 20,000 search results, 3 projects         $500/month for 5 queries, 5 competitors,
                     containing up to 10,000 items/month         $449/month for 10 searches, unlimited users
                                                                                                                                                                                                                    10 tags, 5 users and 1 Facebook page.
                                                                                                                     Medium license: $9,000/year
                                                                                                                                                              $199/month for 7 users, unlimited contacts, 40
                 $1,000/month for topic profile containing up    $749/month for 25 searches, unlimited users
                                                                                                                                                                searches, 40,000 search results, 7 projects
                          to 25,000 items/month                                                                     Large license: $18,000/year
                                                                                                                                                                                                                    $1,000/month for 10 queries, 10
    Price                                                           Note: Up to five searches can go into a
                                                                                                                                                            $399/month for 15 users, unlimited contacts, 100     competitors, 25 tags, unlimited users and
                                                                                                                                                                                                                                                                               Free.                                      Free.                                       Free.
                      Note: A topic profile is a collection of     workspace, and one workspace is ideal for     Note: All licenses contain the same
                                                                                                                                                               searches, 80,000 search results, 10 projects                 1 Facebook page.
                 keywords and phrases you determine in order        monitoring one company. Therefore, an           social media monitoring and
                  to search the breadth and depth of a brand or agency could technically monitor more than       engagement tools. Price differences
                                                                                                                                                         Note: Contacts refers to the number of people tracked       Note: Each account is ideal for
                   subject of interest. One topic profile is ideal one client by splitting up its search quota account for variations in other features,
                                                                                                                                                          in BuzzStream's relationship-management database,             monitoring one company.
                 for each company being monitored. Items per between clients. Searches refer to the number          for example: lead nurturing.
                                                                                                                                                             and searches are the number of keyword search
                  month refers to the number of search results                of keyword queries.
                                                                                                                                                          queries. At least one project is needed per company;
                                     obtained.
                                                                                                                                                         therefore, an agency could potentially run three client
                                                                                                                                                                 campaigns for $99/month, for example.


                  Large companies with in-depth social media Mid-to-large sized businesses with in-depth                                                                                                            Large companies with in-depth social
                                                                                                                 Businesses looking to integrate social   Businesses with a strong focus on media and blogger                                              Organizations with limited budgets and Organizations with limited budgets and             Organizations with limited budgets and
                 monitoring and reporting needs, and extensive social media monitoring needs, and extensive                                                                                                         media monitoring and reporting needs,
  Ideal User      conversations online surrounding brand and conversations online surrounding brand and
                                                                                                                 media monitoring into an integrated      relations, and who are hoping to connect with these
                                                                                                                                                                                                                     and extensive conversations online
                                                                                                                                                                                                                                                          online chatter, or companies with limited online chatter, or companies with               online chatter, or companies with limited
                                                                                                                    inbound marketing campaign.                           influentials online.                                                                        monitoring needs.                 limited monitoring needs.                               monitoring needs.
                                   industry.                                    industry.                                                                                                                             surrounding brand and industry.


                                                                                                                                                                                                                                                                                                                                                       The top 150-200 blogs on the web.

                                                                                                                                                                                                                                                                                                                                                   Note: These blogs were editorially selected
                                                                                                                   Yes, but specifics are not publicly                                                                                                                                                     Only tracks blogs and searches whose
Blog Coverage          More than 100 million blog sites.              Roughly the top 12 million blogs.
                                                                                                                               available.
                                                                                                                                                                    All blog posts indexed by Google.                     Roughly 50 million blogs.              All blog posts indexed by Google.
                                                                                                                                                                                                                                                                                                             RSS feeds you manually upload.
                                                                                                                                                                                                                                                                                                                                                    by the Addict-O-Matic team with a lot of
                                                                                                                                                                                                                                                                                                                                                    help from sources like the Technorati 100
                                                                                                                                                                                                                                                                                                                                                   and the blog reading lists of some of Addict-
                                                                                                                                                                                                                                                                                                                                                           O-Matic's favorite bloggers.


   Video          YouTube, Google Video, Metacafe, Revver,
                     Veoh, Dailymotion, Bebo, Grouper,
                                                                 YouTube, Vimeo, Veoh, Revver, Metacafe,
                                                                                                                               YouTube.                          Uses a proprietary video search engine.                          YouTube.                         All videos indexed by Google.
                                                                                                                                                                                                                                                                                                           Only tracks video streams whose RSS
                                                                                                                                                                                                                                                                                                                                                         YouTube, Blinkx and Truveo.
  Coverage                                                       Heavy, Gamespot, Flickr and Dailymotion.                                                                                                                                                                                                      feeds you manually upload.
                        BrightCove and many more.


   Photo                            Flickr.                         Flickr, Picasa, SmugMug and Zoomr.                            N/A                                              N/A                                              N/A                                         N/A
                                                                                                                                                                                                                                                                                                          Only tracks photo streams whose RSS
                                                                                                                                                                                                                                                                                                                                                                     Flickr.
  Coverage                                                                                                                                                                                                                                                                                                    feeds you manually upload.


 Mainstream                                                                                                                                                                                                                                                                                                                                         Top news sources include the top 15-20
                  Mainstream media coverage from more than       Articles from English news sources that are                                                                                                                                                                                              Only tracks news sites whose RSS feeds
   Media                    20,000 online sources.                            available via web.
                                                                                                                                  N/A                        All news stories indexed by Google and Yahoo!.           60,000 mainstream news sources.           All news stories indexed by Google.
                                                                                                                                                                                                                                                                                                                   you manually upload.
                                                                                                                                                                                                                                                                                                                                                    news sites on the web such as CNN, The
                                                                                                                                                                                                                                                                                                                                                             New York Times, etc.
  Coverage

Social Media     Twitter, Google Buzz, LinkedIn, Facebook fan
                  pages, public discussion forums and opinion Twitter, message boards and blog comments.
                                                                                                                  Delicious, Digg, LinkedIn, Reddit,
                                                                                                                 Sphinn, Twitter, Yahoo! Answers and      Twitter, forums, Delicious, Twine and message boards.             Twitter and Facebook.                               N/A
                                                                                                                                                                                                                                                                                                            Only tracks social media searches  Twitter, Tweetmeme, Friendfeed, Delicious
 Coverage                                                                                                                                                                                                                                                                                                 whose RSS feeds you manually upload.                and Digg.
                                      sites.                                                                                 Yahoo! Buzz.

                                                                                                                                                                                                                                                               Multiple - Once you set your language
                  Multiple languages are supported including;
                                                                                                                                                                                                                      Content can be translated into any       preferences, you can visit the Google       Whichever language the content you
  Language         English, French, Italian, German, simple                        English.                                     English.                                         English.
                                                                                                                                                                                                                       language from within the tool.         Alerts homepage and create alerts in that               upload is in.
                                                                                                                                                                                                                                                                                                                                                                    English.
                        Chinese, Korean and Japanese.
                                                                                                                                                                                                                                                                             language.

                                                                                                                                                                                                                                                              Yes - Can select the type of alert: news,
Result Email     Yes - Ability for users to get email or Jabber-
                                                                 Yes - Can select how often to receive alerts:
                                                                                                                                                                                                                                                                    blogs, video, web groups or
                 compatible IM notifications for specific topic                                                                   N/A                                              N/A                                              N/A                        comprehensive, and then select how                          N/A                                        N/A
   Alerts                                                                 daily, weekly or monthly.
                        profiles at intervals they select.                                                                                                                                                                                                     often to receive alerts: as it happens,
                                                                                                                                                                                                                                                                       once/day, once/week.



 Number of        No limit to keywords when setting up topic
                 profiles. This includes keyword combinations,             Based on plan selection.
                                                                                                                 Tracks up to 40 keywords in its social
                                                                                                                                                                        Based on plan selection.                           Based on plan selection.                            1,000                                       N/A                                     1 per URL.
 Keywords                                                                                                             media monitoring section.
                             negative keywords, etc.


  Number of
Search Results             Based on plan selection.                               Unlimited.                                  Unlimited.                                Based on plan selection.                                 Unlimited.                                  Unlimited.                                Unlimited.                                  Unlimited.

  Retrieved

                                                                                                                                                            Dashboard includes conversation results with the                                                                                                                                       After you search, you can personalize your
                  Data is captured in real-time as discovered                                                                                             ability to add the author to database, collaborate with                                                                                          Dashboard can be personalized with        results dashboard by moving around the
                                                               Dashboard offers real-time metrics for buzz Dashboard offers real-time social-media                                                                  Dashboard contains recent activity,
                 and delivered to dashboard analysis widgets.                                                                                             team, add a note or designate a sentiment. Dashboard                                                                                            widgets such as weather, calculator, to- source boxes. When you're done, bookmark
 Dashboard        Includes text, pictures and video inside the
                                                               volume, customer sentiment and competitive conversations, which can be filtered by
                                                                                                                                                          also enables users to rate source and locate where the
                                                                                                                                                                                                                  mentions across platforms, user activity,                     N/A
                                                                                                                                                                                                                                                                                                             do list, stock prices, news, social      the page and keep coming back to your
                                                                     share of voice across the web.                     source type.                                                                               share of mentions and top influencers.
                                   dashboard.                                                                                                             author is connected on the social web for easy contact                                                                                                  network integration, etc.           personalized results dashboard for that
                                                                                                                                                                               management.                                                                                                                                                                            search.
                                                                                                                                                          Social Media Monitoring Tools
                                                                                                                                                               Comparision Guide


                                                                                                                                                          Examines each blog post, news story, Tweet and other
                                                                                                                                                                                                                 Sources are givn a 1-10 authority score
                                                                                                                                                           social content in your monitoring search results and
               Uncover the influencers online by topic, based                                                                                                                                                   based on influence metrics (for example,
Influencers      on user-determined formula weightings.
                                                                                     N/A                                         N/A                         scores the author based on influence metrics (for
                                                                                                                                                                                                                    number of inbound links, Twitter
                                                                                                                                                                                                                                                                            N/A                                     N/A                                       N/A
                                                                                                                                                            example, PageRank, site traffic, Twitter followers,
                                                                                                                                                                                                                   followers, blog subscribers, etc.).
                                                                                                                                                                                  etc.) .

                Numerous analysis widgets can be set up to
                 analyze within a date range or for pre-set
                                                             Analysis of emerging themes in social media
               days, including Conversation Cloud (pulls the                                                                                                                                                       Includes real-time metrics for sentiment,
                                                             conversations. Includes real-time metrics for
               50 most common words associated with your                                                                                                                                                           competitive share of voice, buzz volume,
 Analysis          mentions), Topic Analysis (breaks the
                                                              buzz volume, customer sentiment, industry                          N/A                                               N/A
                                                                                                                                                                                                                    influencer rankings, demographics and
                                                                                                                                                                                                                                                                            N/A                                     N/A                                       N/A
                                                               analysis and competitive share of voice
               mentions down by the words within them) and                                                                                                                                                                       text analytics.
                                                                           across the web.
                 Trending Analysis (shows how mentions
                             change over time).

                                                                                                                                                                                                                  Clickable graphs allow for easier data
                    Clickable graphs allow for easier data
                                                              Download graph data or copy graphs; some                                                                                                             analysis, and screen shot capability
 Graphs &       analysis; from trends and influencer analysis
                                                               graphing capabilities include number of          Graph showing referring social media      Can export contacts and monitoring results into a CSV enables easy removal of graphs from too. Can get a list of all your alerts in CSV
               to social media metrics and data segmentation,                                                                                                                                                                                                                                                       N/A                                       N/A
   Data                                                        mentions, frequent words, sentiment and                       traffic.                                             file.                            Graphs can be created for trending                     format.
               there are an abundance of ways you can graph
                                                                           trending topics.                                                                                                                         topics, share of mention, sources,
                                  your data.
                                                                                                                                                                                                                        demographics and more.

                                                                                                                                                          Manual sentiment ranking of each search result at the
 Sentiment      Automatically determines whether a post is        Automatically determines whether a post is
                                                                                                                                                          brand level (result can have more than one sentiment
                                                                                                                                                                                                                Automatically determines whether a post
                 positive or negative; however users can           positive or negative; however, users can                      N/A                                                                             is positive or negative; however, users                    N/A                                     N/A                                       N/A
  Ratings                                                                                                                                                    ranking based on whether you are scoring it for
                             override ranking.                                 override ranking.                                                                                                                          can override ranking.
                                                                                                                                                                        yourself or a competitor).

                                                                                                                 Active community-powered support                                                                    Each account is given an account
               Free training/support. All users are required to                                                                                                Community-powered support group where
 Support             take a training session prior to use.
                                                                           Free training and support.            group where employees frequently
                                                                                                                                                               Buzzstream employees actively participate.
                                                                                                                                                                                                                    management team at Sysomos to help                      N/A                                     N/A                                       N/A
                                                                                                                  participate and suppot phone line.                                                                 with questions, training and more.

               Can assign tasks to people, manage task lists,          Can create tasks and assign them to                                                Can automatically track all touch points you and your
 Workflow      categorize posts based on priority or type of          colleagues, track responses and team     Can post results to Twitter or Facebook,   team have with contacts, automate tasks like finding Can assign people tasks, leave comments                                              Can email feed pages and subscribe to
                                                                                                                                                                                                                                                                            N/A                                                                               N/A
Management       post, add notes, pull source information,          response times, and save, tag, and share          or mark as commented.               and saving profile and contact information using the on posts, email mentions and tag results.                                                  the feed pages of others.
                       export raw data and set alerts.                        social media items.                                                           Buzzmarker toolbar, and assign tasks to people.


                 Can sort posts by influence, publish date,
  Sorting        comment count, unique commenters and             Can sort by timeframe, importance or results   Can sort by source or by brand and
                                                                                                                                                                                                                     Can sort by authority, keyword,
                                                                                                                                                                                                                                                         None - have to manually sort through all None - have to manually sort through all   None - have to manually sort through all
                                                                                                                                                        Can sort by publication type, date and influence rating. geographic region, source, language and
Capabilities    calculated engagement. Results can also be               containing specific keywords.         industry, which are user-generated tags.                                                                                                   results to find those most applicable.   results to find those most applicable.     results to find those most applicable.
                                                                                                                                                                                                                     any combination of the above.
                  filtered by country and by media type.


                Can quickly and easily slice and dice data to                                                                                                                                                                                                                                                                                Auto-populating dashboard saves times at
                 find that which is most applicable to your    Can quickly and easily slice and dice data to Simple interface; however, any in-depth       Simplifies relationship management by tracking      Can quickly and easily slice and dice    Somewhat time-consuming in that data Somewhat time-consuming in that data              first; however ongoing monitoring is
               brand; 30 days of immediate historical data is find that which is most applicable to your         analysis and reporting (outside of       influencer conversations online and auotmatically data to find that which is most applicable must be manually sorted through and       must be manually sorted through and          somewhat time-consuming in that data
Ease of Use    available with each topic profile, while active brand; immediate historical data is available referring traffic and leads) has to be done pulling contact information. Toolbar application adds to your brand; data is available for as any analysis and reporting has to be done any analysis and reporting has to be        must be manually sorted through and any
                  profiles have an unlimited archive at no               up to six months back.                               manually.                                  enhanced ease of use.                     long as your account is active.                     by hand.                            done by hand.                     analysis and reporting has to be done by
                              additional cost.                                                                                                                                                                                                                                                                                                                 hand.


                Some reports available include: weekly post
               volume (shows the overall chatter about your
                company and brand), positive and negative
Reporting          sentiment spikes, engagement statistics
                                                                    Some reports avaialbe include: volume,                                                 Pulls mentions from monitoring section, as well as      Some reports include share of mentions,
                                                                    percentage of index, share of voice and                      N/A                        task lists to create simple reports for clients that     activity trends, top influencers and                   N/A                                     N/A                                       N/A
Capabilites     (percentage of the overall post volume you
                                                                                  sentiment.                                                                  showcase online activity and agency activity.                     demographics.
               actually engage with and/or respond to), sales
                  leads, industry discussions, and share of
                      conversation among competitors.




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