Rate Card Movie Collector World by jennyyingdi


									                                                                             In A Hurry?                                    5555555555555555

                                                                      You've Come To
                                                                     The Right Place!!
 In Good Company....                                                 AD DEADLINES ARE EVERY OTHER
 Here are just a few of the nationally recog-                         TUESDAY, 5:00 p.m. Eastern Time.
nized companies, dealers and collectors who                       There's no need to wait an entire month (or longer) to
    have advertised recently in MCW....                           get your ad in front of thousands of movie collectors.
                                                                  MCW is published every other week! Issues are mailed
• Archival Photography         • Movie Art of Santa Rosa          just 7 days from our deadline dates! Get response quick
•Bags Unlmiited                • Movie Star News
• Butterfield & Butterfield    • S&P Parker Movie Mkt.            with an ad in Movie Collector's World!!
• Christie's                   •Joseph Patton
•Cinema Collectors
• Dwight Cleveland
                               •Pix Poster Cellar
                               •Poster Restoration Studio                     FOR MORE INFORMATION                          5555555555555555
• John Hazelton                •Deke Richards                                                                               5555555555555555
• Carl Demaio
• Empire Publishing
                               • Jack Rubin
                               •Sinister Cinema
                                                                              ON ADVERTISING IN MCW                         5555555555555555         ®
• Exclusive Toy Products
• Granada Posters
                               • Sotheby's
                               •Noel Dean Schif f
                                                                              PHONE:                                        5555555555555555
• Gone Hollywood               •Stephen Russo
                                                                                  810-774-4311                              5555555555555555
• Bruce Hershenson
• Hi-De-Ho Collectibles
                               • Tary Enterprises
                               •Theater Poster Exchange                                                                     5555555555555555
• Hollywood Movie Posters
• Hollywood Collector's Show
                               • John Van Doren
                               • Vintage Poster Auction                       email: mcw@mcwonline.com                      5555555555555555
•Jerry Ohlinger's                                                                                                           5555555555555555
• Poster Price Almanac
•Last Moving Picture Co.
                               AND HUNDREDS MORE!!
• Rick Lipp
•Little Shop of Posters        Over 80% of advertising we carry                                                             5555555555555555
•Matinee Idol                  is by REPEAT ADVERTISERS                                                                     5555555555555555
                                                                                                                              The leading publication for
• Metropolis
• Mike LeBell's Video
                               There must be a reason!!             VISIT US ON THE WORLD WIDE WEB:                         5555555555555555
                                                                                                                            collectible movie memorabilia.
• Moe's Movie Madness
• Motion Pict. Arts Gallery                                          http://www.mcwonline.com                               5555555555555555
                                                                                                                                      Rate Card 99-A
        GENERAL ADVERTISING INFORMATION:                                                                             DISPLAY ADVERTISING RATES
A. PAYMENT Full payment must accompany all advertising copy. Billing privleges are not                You can prepare your own ad, or let us do it for you. “Camera Ready” (C/R) rates
extended. For your convenience, we accept Visa and Mastercard. Orders without payment
will be held until payment in full is received. We reserve the right to hold personal checks for      means just that - you send your ad in the size it will appear. No photos will be
clearance before processing advertising orders. All funds must be in U.S. dollars payable
through a U.S. Bank. There is a $25.00 charge for any check or credit card returned to us by
                                                                                                      screened, no borders will be added.                                                                          Classified Advertising
our bank. Failure to remit this charge will result in termination of advertising and subscription                                  Size (WxH):             C/R             Non-C/R
privileges. All advertisers must provide reference information for the confidential use of the        Full Page                    10”x13”                $155.00             $185.00
publisher should questions arise.                                                                                                                                                        INSTRUCTIONS:
B: DEADLINES: All advertising must be received by 5:00 p.m. Eastern time, on or before our            Half Page Horizontal         10”x61/4”                $85.00            $100.00    1. Type or print your ad legibly on a plain sheet of paper.
published deadline date for any particular issue. Advertising received late will be held for the      Half Page Vertical           5”x13”                  $85.00             $100.00    2. Write the desired category at the top of each ad. If you don’t specify a category, we will
following issue. We are not responsible for late delivery or non-delivery by the U.S. postal                                                                                             place it for you, using our best judgement.
service, any private courier service, or because of malfunctions of electronic methods of deliv-      Quarter Page                 5”x61/4”                 $50.00             $55.00
                                                                                                                                                                                         3. If you are submitting more than one ad, be sure each ad appears on a separate sheet of
ery.                                                                                                  Eighth Page                  21/4”x61/4”              $35.00             $40.00    paper, with your name and address on each page.
C. ERRORS: Typewritten copy is recommended. The publisher is not responsible for errors
resulting from longhand or illegible copy. The publisher’s liability for any error shall not exceed   Sixteenth Page               21/4”x31/8”              $25.00             $30.00    4. Payment in full must accompany your ad. Visa and Mastercard welcome. Please furnish
the cost of the space occupied by that error. No credit will be issued for errors in ads or                                                                                              card number and expiration date.
changes in ad copy atter published deadline.                                                                                                                                             5. Your ad will run in the first available issue after we receive it.
D. RETURN PRIVILEGE: Except as otherwise specified in any ad. an advertiser must accept               CONTRACT DISCOUNT RATES: Inquire.                                                  6. If you’d like to run your ad more than once, you can earn substantial discounts. See the rate
the return of any merchandise postmarked within 10 days of its receipt by a customer when                                                                                                information below.
returned in the same condition as received.                                                                                                                                              7. We do not send out checking copies or tear sheets. If you’d like one copy of MCW with your
E. P.O. BOX ADS are allowed. but the permanent home address or place of business of the
                                                                                                      COLOR: Spot color available at $100.00 per color, plus cost of ad-
                                                                                                                                                                                         ad, remit $3.00 for a single copy.
advertiser must be filed with the publisher before advertisements may be printed.                     vert ising space. Four color process available at $300.00 plus sepa-
F. POLICY: MOVIE COLLECTOR’S WORLD reserves the right to keep this publication strictly
movie and Hollywood oriented. The publisher may refuse ads which do not relate to the movie
                                                                                                      rations plus cost of advertising space. Color by pre-arrangement only.             RATES         (per word)
and television industry. MCW assumes no responsibility for misprints or claims and actions by
advertisers. All rates contained in this rate card are subject to change without notice.
G. PHONE ADS: Ad copy is not accepted over the phone. Besides being expensive and time-                                                                                                  Regular Light (8 pt.) ..................................................................... 20¢
consuming, errors in the ad copy tend to occur when dictation is taken over the phone.                 “DO IT YOURSELF” UNIT SPACE ADVERTISING:                                          Regular Bold (8 pt.) .................................................................... 25¢
H. PHOTOS: Quality photos are required to achieve quality reproduction, Prices for display            MCW “Do It Yourself” Unit Space advertising puts the fun in prepar-
advertising (1/4 page or larger) include one 8x10 computer-photo screen. Additional photo
screens are available at an extra charge of $2.00 per photo. We are not responsible for the           ing your own ads. You can make your own ad up - use logos, rub on                  DISCOUNTS: Run your classified ad 6 consecutive issues and deduct 10% off the total cost.
reproduction quality of color photographs, nor are we resonsible for the reproduction quality of                                                                                         Run your ad 12 consecutive issues and deduct 20% off the total cost. Run your ad for 26
                                                                                                      type, computer typesetting, cilp art, etc. We reproduce exactly what               consecutive issues and deduct 30% off the total cost!
a photograph that has been reduced from its original size. It is best that you send photographs
sized to print. Available for display ads only.                                                       you send us. When making up an ad, be sure to use black ink on
H. PREPRINTED INSERTS are available in MCW. Inquire for additional information and tech-              white paper. We do not screen photos on “Do It Yourself” advertis-                                   ALL CLASSIFIED ADVERTISING MUST BE PREPAID
nical specifications.                                                                                                                                                                                                AND IS NON-REFUNDBLE
I. ADVERTISING AGENCIES: There are no discounts granted, other than 15% camera ready.                 ing, nor do we ad borders other than to separate ads from each other.
J. CAMERA READY display ads qualify for a discount (See ad rates). 1/16 pg. or larger. All            We simply reduce and reproduce what you send us.                                   FRILLS:
advertising that is not camera ready becomes the property of Arena Publishing, Inc. and may
not be reprinted in any way without prior approval of the publisher.                                  BIG UNITS: Send us any 81/2”x11” sheet of paper with your typewrit-                BLACK BORDER: For a fee of $2.00 per run, we will enclose your ad in a black box, distin-
                                                                                                                                                                                         guishing it from other ads.
K. PLACEMENT: Advertising is placed at the discretion of the publisher. Certain premium               ten or drawn material on it. We group four “Big Units” on one of our               DINGBATS: For a fee of $1.00 per run, we will center a line of “dingbats” above your ad to
locations are available on a first-come, first-serve basis. The charge for this Preferred Posi-
tioning is 10% above the cost of the ad.                                                              pages. The cost per “Big Unit” is $50.00                                           draw attention.
P. TEARSHEETS: Sent only upon request, for display advertisers only. Others, kindly remit             UNIT SPACES: We reduce nine 81/2”x11” sheets to one page in MCW.
$3.00 for a checking copy.                                                                                                                                                               THE FIRST two words in all regular ads are capitalized and in Bold
Q. REPUBLISHING RIGHTS: As a condition of advertising in MOVIE COLLECTOR’S WORLD,                     Thus, each “Unit Space” is 1/9 page. This is a very economical way
Arena Publishing retains the right to republish all material submitted for advertisements in          to advertise, but because the type is very small in print when re-                 Face 8 pt. type. The remainder of the ad is set in 8 pt. regular type.
whatever manner it chooses.
                                                                                                      duced, don’t try to put too much on one page. The cost per Unit
                              STANDARD ADVERTISING POLICIES:                                          Space is $25.00.                                                                   CHOOSE FROM THESE CLASSIFICATIONS:
A. Each advertisement will stand on its own size to determine the rate charged. The grouping                                                                                             ANNOUNCEMENTS                     STILLS/CELS/SLIDES               SERVICES
of several advertisements in any one issue for total size will not be permitted
                                                                                                      INDEX CARD ADS: Take a 3”x5” “Index Card” or equivalent and type,                  3000 Announcements                3300 For Sale                    3700 Services
B. Advertising will be billed for the exact size occupied.                                            write or draw what you want on the ad. We group eight “Index Card                  FILM                              3301 Wanted                      MISC. GENERAL
C. All ads typeset and pasted up by Arena Publishing shall be retained by and remain the                                                                                                                                                                    3900 For Sale
property of Arena Publishing. Camera ready ads and/or illustrations provided by the adver-
                                                                                                      Ads” on one page. The cost per “Index Card Ad” is $35.00.                          3100 General - For Sale           NEWSPAPER CLIPPINGS
                                                                                                                                                                                         3101 General - Wanted             3310 For Sale                    3901 Wanted
tiser shall be returned upon request, providing sufficient return postage is included with the                                                                                                                                                              FAN CLUBS
                                                                                                                                                                                         3102 Film Equipment               3311 Wanted
request.                                                                                              MECHANICAL INFORMATION:                                                            VIDEO                             SCRIPTS                          3910 Fan Club Offers
D. All advertising orders are accepted subject to the terms and provisions printed on the
current rate card. The publisher reserves the right to decline or omit advertising, or suspend        A. Printed roll-fed offset.                                                        3160 For Sale                     3320 For Sale                    3911 Fan Clubs Wanted
advertising privileges, for such periods of time as he/she may deem fit, for any reason whatso-                                                                                          3161 Wanted                       3321 Wanted
ever, irrespective of the validity of the reasons for such omission, declination or suspension of
                                                                                                      B. 85 or 100-line screen recomended.                                               3185 Equipment                    BOOKS
advertising privileges.                                                                               C. Page size 10"x13" (60 x 76 picas)                                               ONESHEETS                         3400 For Sale
E. The placement of an ad is automatically subject to all rates and conditions in the rate card.      D. Four 21/4" columns per page.                                                    3200 For Sale                     3401 Wanted
F. The publisher will not be bound by any conditions, printed or otherwise, appearing on the                                                                                             3201 Wanted                       MOVIE/TV MAGAZINES
order for advertising space, billing instructions or copy instructions, which conflict with the                                                                                                                                                                  YOU CAN
                                                                                                                                                                                         LOBBY CARDS                       3410 For Sale
publisher’s policies.
G. All advertising is subject to the publisher’s approval. The publisher reserves the right to edit
                                                                                                                     WHERE TO SEND YOUR AD:                                              3202 For Sale                     3411 Wanted                            PLACE
                                                                                                                                                                                         3203 Wanted                       RADIO SHOWS                            YOUR
advertising copy, artwork and format to conform with standard advertising policies.                    U.S. MAIL:                                                                        HALF SHEETS                       3500 For Sale
H. This publication does not guarantee, and disclaims all knowledge of, the right of seller or
buyer to contract.                                                                                     MCW • P.O. Box 309 • Fraser, MI 48026                                             3204 For Sale                     3501 Wanted                          CLASSIFIED
I Advertisers and advertising agencies concerned assume liability for all content (including                                                                                             3205 Wanted                       BUTTONS/TOYS/GAMES                       AD
text representations and illustrations) of advertisements printed and also assume responsibil-         PRIVATE DELIVERY (Federal Express, UPS, etc.):                                    INSERTS                           3600 For Sale
ity for any claims arising therefrom made against the publisher. It is the advertiser’s or agency’s    MCW • 17230 13 Mile Rd. • Roseville, MI 48066                                     3206 For Sale                     3601 Wanted                           ONLINE!
responsibility to obtain appropriate releases on any item or individual pictured in the adver-                                                                                           3207 Wanted                       AUTOGRAPHS
tisement.                                                                                              Ads with Visa/MC Payment:                                                                                                                                 Visit our
                                                                                                                                                                                         POSTERS, MISC.                    3610 For Sale
J. All agreements are subject to strikes, accidents, fires, acts of God, or other contingencies
                                                                                                                                                                                         3208 For Sale                     3611 Wanted                           website!
beyond the publisher’s control.                                                                        FAX: (810) 774-5450 ANYTIME                                                       3209 Wanted                       RECORD COLLECTIBLES

K. Advertisements offering prizes, grab bags or contests of any nature, are not acceptable
unless prior written approval has been obtained from the United States Postal Service, Wash-           Email: mcw@mcwonline.com                                                          PRESSBOOKS/                       3620 For Sale
ington, D.C.                                                                                                                                                                             PROGRAM BOOKS                     3621 Wanted
L. If the delivery will take longer than 30 days from the date the seller received the order, the                                                                                        3210 For Sale
seller must inform the buyer and offer the buyer the option of a refund or delayed delivery.
M. Customers of mail-order advertisers in MCW have ten days from the time they receive an                                                              CALL                              3211 Wanted

order to return it, in the same condition, for a full refund less postage costs.
                                                                                                                                         (810) 774-4311                                                      www.mcwonline.com

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