For more information:
Sharon J. Prill
SVP General Manager
Journal Interactive Division
Journal Sentinel Partners with CarSoup.com to Create Online Auto Marketplace
First-of-its-kind franchise will help Southeast Wisconsin consumers buy, research or sell cars
MILWAUKEE, WI – February 2, 2009 – Journal Sentinel and CarSoup.com announced the launch
of a new online automobile marketplace in Southeast Wisconsin. Journal Sentinel’s CarSoup.com
site creates a meeting place for buyers and sellers where consumers can research new and used cars
or other vehicles for purchase, list a vehicle for sale, shop for automotive and motorsports-related
tools and accessories, or find financing for their purchase.
In a first-of-its-kind agreement, Journal Sentinel is working with Milwaukee-area car dealers and
will operate the local CarSoup.com franchise. Journal Sentinel will also sell CarSoup.com auto
advertisements in the region.
Said Elizabeth Brenner, president and chief operating officer of Journal Communication’s publishing
group, “Journal Sentinel is the first media partner to establish a franchise with CarSoup.com to help
both auto dealers and car shoppers. This innovative approach connects two well-known brands –
Journal Sentinel in media and CarSoup.com in vehicle sales and service.
“As an information business, we are proud to be part of this unique and entrepreneurial venture that
helps us connect with our readers and serve both consumers and dealers in Southeast Wisconsin.
While this is a first-of-its-kind partnership, we’d like to grow this platform in our other Journal
Users of the new JSOnline.com/CarSoup site, which went live on January 1, can research new and
used cars or other vehicles for purchase, list a car for sale, shop for automotive and motor sports
related tools and accessories, or find financing for their purchase. The website is a comprehensive
meeting place for buyers and sellers.
CarSoup.com began in 1998 and has grown into one of the largest, most trusted online
dealer/product locator services, connecting dealers and private party sellers in 36 states with highly
motivated buyers. Through its research tools, finance calculators, and objective vehicle reviews,
CarSoup.com gives consumers access to all of the information they need to confidently purchase a
new or used car, motor sport vehicle as well as an array of aftermarket accessories.
Journal Sentinel and CarSoup.com will build local advertising and promotion opportunities for a
variety of clients including local dealer partners, national manufacturers, and one-owner shops. The
JSOnline.com/CarSoup marketplace already has 65 local participating dealer locations, representing
all major auto brands.
Said Larry Cuneo, President of CarSoup.com, “We are thrilled to enter into this unique partnership
with Journal Sentinel. Journal Sentinel’s extensive and deep relationships with the dealer
community will enhance the site by bringing more and better deals to auto and motor sports buyers
in the area making this an efficient marketplace for all.”
Sharon Prill, senior vice president and general manager of Journal’s Interactive Division said, “This
is a great product that will help improve sales for our advertising partners while serving the needs of
our online consumer audiences. CarSoup’s strong dealer-centered focus should help local dealers
grow their marketplace for buyers. Plus the JSOnline.com/CarSoup site will have service coupons
and information to help consumers select reliable businesses and save on services for their vehicles.”
According to ComScore, JSOnline.com attracts an average of over 846,000 unique monthly visitors,
making it one of the top ranked websites in Southeast Wisconsin. In addition to JSOnline, CarSoup
will power the auto channel for Journal Interactive’s entire Southeastern Wisconsin online network
including: TodaysTMJ4.com, 620WTMJ.com, 945LakeFM.com, the 26 CommunityNOW.com sites,
CarSoup.com is an interactive automotive sales and research marketplace that connects local dealers
and private sellers with highly qualified buyers. Through engaging listings that feature multiple
photos and videos, comprehensive vehicle specs, and pertinent seller’s information, CarSoup.com
creates a positive car buying experience for both the seller and buyer. CarSoup.com is also one of
the premier online automotive research destinations, providing potential car buyers with a wide
range of research tools that enable them to make an informed and confident purchase.
About Journal Sentinel
Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a
range of other print and electronic products, primarily serving southeast Wisconsin people and
businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing
world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday
newspaper, Journal Sentinel produces Web products and services through its Journal Interactive
division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and
database marketing services, and the addition of a new printing facility in 2003 led to Journal
Sentinel's recent entry to the business of commercial printing. In 2008, the Milwaukee Journal
Sentinel received the Pulitzer Prize in the local reporting category.
About Journal Communications
Journal Communications, Inc., (NYSE:JRN) headquartered in Milwaukee, Wisconsin, was founded
in 1882. We are a diversified media company with operations in publishing, radio and television
broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel,
which serves as the only major daily newspaper for the Milwaukee metropolitan area, and more than
50 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio
stations and 12 television stations in 12 states and operate an additional television station under a
local marketing agreement. Our interactive media assets include about 120 online enterprises that
are associated with our daily and community newspapers and television and radio stations. We also
provide a wide range of commercial printing services – including printing of publications,
professional journals and documentation material – and operate a direct marketing services business.