How to Maximize the Value of Interview Research Outlined in The Mezzanine
Group's Latest White Paper
The Mezzanine Group's latest white paper, 'Conversations with Purpose:
Maximizing the Value of Interview Research', is an outline to gain
insight for effective decision making techniques with the power of
interview research tools.
Toronto, ON, July 06, 2012 -- The Mezzanine Group’s newest white paper
outlines how business to business (B2B) companies can maximize the value
of qualitative research.
The white paper, “Conversations with Purpose: Maximizing the Value of
Interview Research,” will give B2B companies a thorough look at what is
required to effectively conduct qualitative research. It delves into
research objectives, research approach, and techniques to attract
interviewees. It also identifies a methodology for effectively capturing
and analyzing the research data while avoiding common pitfalls.
“It’s not enough to understand the importance of qualitative research,”
says Meredith Low, vice president consulting at The Mezzanine Group.
“Conducting it effectively is key.”
“When done properly, interview research can be an invaluable tool that
provides rich insight to shape business decisions, applicable to company
strategy, sales, marketing, customer service, and operations. This is
often best realized by engaging a third party who fully understands the
qualitative research process, assuring sponsor and interviewee
confidentiality, and who can assess the results thoroughly and
objectively,” adds Low.
The paper can be downloaded from the Mezzanine website at: bit.ly/MH6oHB
About The Mezzanine Group:
The Mezzanine Group is a Business to Business (B2B) Strategy and
Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has
helped executives in small and mid-sized companies, large enterprises and
professional associations to improve the function and performance of
their marketing through market intelligence, marketing strategy and
execution. Mezzanine has twice been named to the PROFIT 100, Canada’s
definitive list of fast growing companies.
For more information about The Mezzanine Group visit
www.themezzaninegroup.com or contact us at (416) 598-4684 |
Copyright (C) 2012 The Mezzanine Group. All rights reserved.
The Mezzanine Group
130 Spadina Ave, Suite 305
Toronto, ON, M5V 2L4