Mobile Marketing in India 2012 by bharatbookseo


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          Mobile Marketing in India 2012
                Bharat Book Bureau
Mobile Marketing in India 2012

 Bharat Book introduces a report " Mobile Marketing in India 2012 " The report begins
with ‘Introduction’ section covering overview of Mobile Marketing which provides basic
idea of the technology.

 India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34
between rural and urban users respectively. With growing adoption of mobile devices
across the varied levels of consumers, mobile as a medium for marketing and promotion
provides the maximum reach in the country. Country where mobile penetration is higher
than PC penetration, mobile as a digital media is most promising for marketing and
promotion. India with the huge mobile subscriber base ensures better outcome with
marketing activities.

 The ‘Mobile Marketing Overview’ section elaborates global & domestic market state of
mobile marketing. It is accompanied by a plethora of qualitative and statistical
information regarding the state of mobile marketing in countries. The domestic overview
section consists of information regarding market of mobile marketing and mobile
advertising amongst others. The section discusses regarding the various mobile marketing
elements, mobile marketing ecosystem and framework. The section ends with elaboration
on mobile marketing benefits and value chain.

 It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance &
impediments for mobile marketing in India. Both the ‘drivers’ and ’challenges’ are
equally stressed upon to provide clear idea regarding the probable obstacles and rewards
in the line of business and help vendors take necessary measures. Demand for mobile
contents from consumers is escalating in India. Youth from both urban and rural areas are
comfortable with mobile technology, accelerating mobile revolution in the country. With
domestic mobile manufacturers offering more smartphones at affordable price, the
popularity and usage will further increase in the coming years.

 Next the recent developments and prominent trends in the market are illuminated under
‘Market Trends’ section.

 The report continues with ‘Market Opportunity’ section where potential verticals for
mobile marketing in India are elaborated. In the section, specific verticals have been
highlighted with information regarding each of their market state and opportunity areas
for mobile marketing. The section also consists of information regarding specific
opportunity areas relevant to mobile marketing.

 In the ‘Mobile Marketing Player Profiles’ section, the key mobile marketing service
providers are profiled. It provides information such as corporate & business highlights
covering operational & recent information regarding each company’s contact
information, location, key product and service offerings and key contacts. It also provides
financial performance for a period of time including revenue and profit, key ratios,
financial summary and key financial performance indicators. Key business segment and
key geographic segment for each player are provided as well to provide further clear idea
regarding the companies.

 The report concludes with the section ‘Strategic Recommendation’ which is derived after
a comprehensive analysis of the market state & scope. It suggests key strategic moves
which can help enhance adoption of mobile marketing in India. Players need to offer
multi-format mobile marketing facilities to attract marketers. At the same time they have
to ensure that the marketing services are measurable for the clients’ convenience for
credibility evaluation. The economic advantage over other marketing channels is one of
the key features of mobile marketing which it must leverage on.

 Table of Contents
 Page 1: Executive summary
 Page 2: Mobile Marketing Overview
 Market Overview
 Page 3: Global Market – Overview, Marketing Banners Served to Mobile Devices
 Page 4-9: India Market – Overview, Mobile Marketing – Market Size (2011-2015e),
Mobile Ad – Market Size (2011-2015e), Elements of Mobile Marketing, Mobile
Marketing Ecosystem, Mobile Marketing Frameworks using Mobile Advertising, Mobile
Marketing Benefits, Mobile Marketing Value Chain
 Drivers & Challenges
 Page 10: Summary
 Page 11-15: Drivers

For more information kindly visit :
Mobile Marketing in India 2012


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