What’s the Right Keyword Density? Keyword density is hard to quantify. It’s a measurement of the number of times that your keywords appear on the page, versus the number of words on a page — a ratio, in other words. So if you have a single web page that has 1,000 words of text and your keyword appears on that page 10 times (assuming a single keyword, not a keyword phrase), then your keyword density is 1 percent. What’s the right keyword density? That’s a question that no one has been able to answer definitively. Some experts say that your keyword density should be around five to seven percent, and others suggest that it should be a higher or lower percentage. But no one seems to agree on exactly where it should be. Because there’s no hard and fast rule, or even a good rule of thumb, to dictate keyword density, site owners are flying on their own. What is certain is that using a keyword or set of keywords or phrases too often begins to look like keyword stuffing to a search engine, and that can negatively impact the ranking of your site. See, there you are. Not enough keyword density and your site ranking suffer. Too much keyword density and your site ranking suffer. But you can at least find out what keyword density your competition is using by looking at the source code for their pages. You may notice that the source code looks a little different in Internet Explorer than it does in Firefox. The differences are noticeable, but the basic information is all there. That said, it’s not easy to get through this information. All the text of the page is jumbled in with the page encoding. It may take some time to decipher, but ultimately, this is the best way to find out not only what keywords the competition is using, but also how they’re using them, and how often the keywords appear on their pages.