WHAT IS MMS? by xV3WmZE

VIEWS: 9 PAGES: 57

									VALUE ADDED SERVICES




             VALUE ADDED SERVICES
                       By
                    SN Gupta
                  DGM(SW-III)



  7/5/2012         ALTTC/SW-III Faculty   1
VALUE ADDED SERVICES




  • What are the types of services?

  • What is a VALUE ADDED SERVICE?




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  • Telecom Services are of three types
       – Bearer services
       – Supplementary services
       – Value added services




  7/5/2012             ALTTC/SW-III Faculty   3
 value-added services (VAS) are those services that
offer differentiation or a value to the bearer service
and the ability for telecom operators to charge a
premium price.

 VAS include non-voice    messaging services such
as SMS, MMS, and wireless data services based on
wireless data bearer technologies such as GPRS,
WAP with VAS applications including mobile gaming.
VALUE ADDED SERVICES




  • Why VAS is so IMPORTANT?




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  • VAS is a REVENUE Driver.



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Revenue Break Up
         Revenue Break-up




       10%
 10%                        Voice
                            Roaming
                            Data
                80%
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  • The world over there is average 20-23%
    VAS revenue.
  • In India by 2007-08 we expect VAS
    revenue to rise as 18%




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   Value Chain

       Hand    Appli
Netw                   Price
         set    ctn
 ork




         Marketing
VALUE ADDED SERVICES
 Helicopter View
• Operators are Platform
  Provider.
     1. Communication platform
        1992-1999
     2. Internet platform 2000-2005
     3. E-payment platform
        2006-2010




        Payment                                Communications
                        Internet
              Change the View and Find New
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VALUE ADDED SERVICES




  7/5/2012        ALTTC/SW-III Faculty   11
  Who are your customers?

age/status?
attitude?
culture?
interests?
financial situation?
location?
time?
behaviour/mood?
15% want
cutting edge                         26% want high
technology; the                  flexibility and tools
latest trends                              for success


                  22% want
           creativity and fun
                    activities

    20% want                       13% want order
    harmony and their                 and security
    lives made easier
Greatest Growth Potential
Lies in the Youth Market.
Today most mobile internet users
are ages 22-28 with interests in
entertainment, music and games.
VALUE ADDED SERVICES




     Let us understand the IN services in the
     landline




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VALUE ADDED SERVICES




     Old/Traditional Time
        New/Modern Time
  • Jo Karega so bharega                  Kare koi Bhare
    koi
  • Pahle kam phir Dam                    Pahle Dam phir
    Kam
  • Barabar Kam Barabar Dam               Jyada Kam
    Jyada Dam

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VALUE ADDED SERVICES

IN Services
•   Virtual Card Calling (VCC)
•   Account Card Calling (ACC)
•   Freephone (FPH)
•   Premium Number (PRM)
•   Televoting
•   Universal Access Number (UAN)
•   Universal Personal Number (UPN)-New
•   Virtual Private Network (VPN)
•   Number Portability (NP)-New
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VALUE ADDED SERVICES
 Free Phone Services
  Here the concept of reverse charging is
    applied with additional features.
  The service subscriber will have one
    logical number against more than one
    PSTN no. distributed all over the network.
  He can have his own routing plan using
    Time Dependent Routing,Origin Dependent
    Routing facilities.
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VALUE ADDED SERVICES




                            PSTN
                           system               Called party will
                                                pay for the call
                                                (Local or STD)
Calling party will not
be charged. No
metering on the
calling number

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VALUE ADDED SERVICES




                        1800 180 9999




                                  Chennai            Mumbai
             Calcutta
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                                        No access charge
VALUE ADDED SERVICES
 Free Phone Services Access:
     In other words, this service allows users to
     make calls to a free phone number for
     which the called party has agreed to pay
     for the complete cost of the call.
    Access code: 1800 180
    Free phone number: XXXX (4 digits)
    Access can be from any Telephone and it
     will not be charged.
    Dial 1800 180 XXXX
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VALUE ADDED SERVICES

Virtual Card Calling Service
  As Indian Telephone Card. This service is similar
   to the ACC. Here subscriber has to dial 16 digit
   card number to place a valid call.
  Cards of fixed amount will be sold.The card
  number will be invalid after expiry of the amount
  or validation period. This account cannot be
  renewed.
  No detailed bill will be provided to the subscriber.
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VALUE ADDED SERVICES
India Telephone Card(ITC) :
   The subscriber to place calls from any PSTN
    phone to any destination no. The calling phone will
    not be charged for the call.
   This is a pre-paid service.
   Rs 100
   Rs 200
                For all types of calls
   Rs 500
                This includes 12.24 Service Tax
   Rs 1000
                Validity of card : Normally 6 Months
   Rs 2000
                ITC rate: Rs. 1.10 per call
   Rs 5000
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VALUE ADDED SERVICES




                       Exchange
                        System
                                              Metering will be
                                              there against the
No metering will be                           VCC account.
there on the Calling
Telephone Number
                        Rs.1.10 per unit call

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VALUE ADDED SERVICES

Virtual Card Calling Service
Access:
 Dial 1802 180.
 You will be prompted to dial your card
  number.
 You will be prompted the balance amount in
  the account followed by request to dial the
  destination number.
 A VCC Call: 1802 180<A><16 digit card No.>
  7/5/2012         ALTTC/SW-III Faculty         28
  <A><Destination No.>
VALUE ADDED SERVICES
Account Card Calling Service
 To place calls from any PSTN phone to any
  destination no and have the cost of these
  calls charged to the account specified by the
  account card calling(ACC) number.
 Personal identification number(PIN) is
  required for
   Balance enquiry
   Making call
   Change of PIN
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VALUE ADDED SERVICES

Account Card Calling Service
 Subscriber can renew the account by depositing a fresh
  amount of money after expiry of existing deposit with in the
  validity period of the Account.

 Detailed record for all the ACC calls will be sent to the
  subscriber for his information.

 Only card no is required to place the call. The card itself
  has no physical importance.

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VALUE ADDED SERVICES




                       Exchange
                        System
                                              Metering will be
                                              there against the
No metering will be                           ACC account.
there on the Calling
Telephone Number



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VALUE ADDED SERVICES
Account Card Calling Service:
  Dial 1804 180 from any telephone.
  You will be prompted to dial the card no. & PIN.
  Again, you will be prompted to put your choice if
   the card no. & PIN are found to be validated.
  Choice 1 to dial the destination number. You can
   dial any type of call opted during subscription.
  Choice 2 to modify PIN, you can modify PIN any
   number of times.
  Choice 3 for knowing balance amount.
  ACC Call: 1804 180 <A><8 digits card No. & 4
      digits PIN><1><destination>
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 VALUE ADDED SERVICES
Premium Rate Services
 Concept of charging on higher pulse rate for the
  Services rendered by the subscriber.
 The pulse rate will be decided by the subscriber.
  Caller is charged.
 The revenue will be shared by the Subscriber
  and the Department.
 He can have his own routing plan using TDR,
  ODR on local access basis.
 Pulse rate: 2, 3, 4, 8, 12, 30, 60, 90 Sec
 Dialling: 0900 180 ABCD Faculty
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VALUE ADDED SERVICES
              High call charge on PSTN (Caller)-STD




                     0900 180 9999




                                              424
             180                   233
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VALUE ADDED SERVICES


               Network                          Service Provider
               Provider                           (Subscriber)
                     BSNL

                                        Revenue Sharing


                                  BSNL will pay to
                                  subscriber @ Rs. 0.7 per
       Caller to Pay              meter unit
PRM Service will be operated
at higher pulse rate than
normal.
   7/5/2012           ALTTC/SW-III Faculty                35
VALUE ADDED SERVICES
Universal Number Service:
 Publish one number(unique IN number) and have
  the incoming call routed destination based on
  origin of call or time/day on which the call is
  made.
 The caller will be charged as per the normal
  charge of PSTN call.
 One logical number against more than one
  PSTN no. distributed all over the network.
 Dialling: 0901 180ABCD
 Dialling: 1901 180 ABCD
  7/5/2012          ALTTC/SW-III Faculty         36
VALUE ADDED SERVICES
               Charge on PSTN (Caller)




             1901 180 9999                          STD charge




  7/5/2012                   ALTTC/SW-III Faculty                37
                                    0901 180 9999
VALUE ADDED SERVICES
Tele-Voting Service:
 To conduct telephonic public opinion polls and
  surveys. Thus provides easiest way to conduct
  poll/survey.
 Opinion by dialling the advertised Tele-voting
  number. The calling user can be charged(Unit)
  or charge free.
 The service can be available based on origin
  or time basis.
 Dialling: 1803 424 ABXY
 Dialling: 1902 424 ABXY (Charge)
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VALUE ADDED SERVICES




  7/5/2012             ALTTC/SW-III Faculty       39
        1803 4243301      1902 424 3302(Charge)
 VALUE ADDED SERVICES
Virtual Private Network:
  Enables the subscriber to establish a private
   network using existing public network resources.
  Virtual PABX and it can be nation wide.
  Individual members can have privileges-ON net.
  Calling possible from outside VPN-Off net
  Billing will be against the Group id
  Dialling: 1801 180 <Gr.Id.><PNP>
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VALUE ADDED SERVICES
                 V-On_net Numbers          1801 180<Dest.>




             1801 180<Gr. Id><PNP-
             Password><Dest.>
             V-Off_net
  7/5/2012               ALTTC/SW-III Faculty          41
             1801 33<Gr. Id><PNP-Password>9<PSTN no.
VALUE ADDED SERVICES


      New Services on Mobile
  •   GPRS
  •   EDGE
  •   MMS
  •   Location Based services
  •   PTT
  •   CAMEL Ph III IN
  •   OTA
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     Wireless data communication
VALUE ADDED SERVICES
              Key Technologies - GPRS
•Higher data transfer speeds

    –Multislot MS and coding schemes(CS1
    to CS4)

•Packet switched technology

    –Radio interface (resource sharing)

    –Core Network (IP based)

•Reused radio network (BTS and BSC)

•New core network and nodes
(SGSN/GGSN)

•Always connected - always on-line
 7/5/2012                  ALTTC/SW-III Faculty   43
•Theoretical about 170 Kbps speed can be
VALUE ADDED SERVICES


               EDGE
  • Enhanced Data rate for GSM Evolution
  • MCS1 to MCS9 coding schemes are used.
  • The theoretical data speed upto 384 Kbps
    can be achieved.




  7/5/2012         ALTTC/SW-III Faculty        44
VALUE ADDED SERVICES


             WHAT IS MMS?


                  MMS is
         Multimedia Messaging Service



  7/5/2012        ALTTC/SW-III Faculty   45
VALUE ADDED SERVICES
                    WHAT IS MMS?

        Person      Person                          Content        Person




              Operator                                    Operator



   Personal Communication                 Information          Entertainment
   •   Sending photos                     •   News             •   Music
   •   Greetings                          •   Sports           •   Quiz shows
   •   Mobile postcards                   •   Weather          •   Comic strips
   •   Voice messages                     •   Stock updates
                                                               •   Cartoons
   •   Exchanging icons, …                •   Travel

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        Multimedia Messaging - Any
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        combination of media types

             Images                          Music




                                             Graphics
             Video
              and
             Audio


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VALUE ADDED SERVICES

             Content & Application

  Fun: Cartoon of the day, Tarot cards, Cocktail recipes, Alcometer, Daily
    Horoscope,
         , Personality Test

  Games: Hangman, Puzzles & Riddles, Cute’n’clever, Lifestyler, Friends
          PopStar, PopQuiz, Jewel & Rubin, Amour

  Photo & Film: PhotoGallery, Mobile Greeting Card, My SoapOpera,

  Chat & date: Mobile Chat, Love Horoscope, Love Matcher

  Music: Karaoke, Fan Packages, Hit Lists, Music News



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VALUE ADDED SERVICES




  The Greeting Card solution:

  •    Send Messages to your friends, family
        and loved ones:
        - Via the web to the mobile phone


  •    Animations, Sounds, Pictures & Text




  7/5/2012                   ALTTC/SW-III Faculty   49
VALUE ADDED SERVICES


             Infra Soul Mobile Spirituality
  Features :
  • Product delivers Bhagavad-Gita /Qur’an /Bible verse as
    MMS
  • MMS Bhagavad-Gita /Qur’an /Bible verse contains
    calligraphic image, melody reading out the verse, with the
    meaning and necessary text supporting it
  • One time subscriber registration through the web




  7/5/2012                 ALTTC/SW-III Faculty                  50
VALUE ADDED SERVICES


      Location Based Services

Positioning application
Where am I
Yellow Pages
Tracking

 Fleet management

Brand Finder

Geo Coding, Content,
 Application Integration
Positioning methods:
– Cell/Sector , Time of Arrival ALTTC/SW-III Faculty
  7/5/2012                                             51
VALUE ADDED SERVICES


             Traffic Information
                        APPLICATION OVERVIEW

     This service both collects and distributes traffic
     information. Traffic information is very important need
     for city dwellers. Systems can estimate traffic
     information by sampling mobiles in automobiles on
     freeways anonymously to determine average velocity
     of vehicles. If this is not possible in locataion more
     static information can be collected from city
     authorities. All this information is mapped and sent to
     mobile users who request it.


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VALUE ADDED SERVICES



Positioning based
information,
advertisements...
Telecom & backhand IT infrastructure
makes it possible!




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VALUE ADDED SERVICES


                 PTT
  Push To Talk service
  • It is walkie talkie style of communication
  • A customer can form different groups of
    different numbers.
  • By pressing a single button (PTT) he can be
    connected to any of the group and all of
    them can talk to each other.

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VALUE ADDED SERVICES




  • It is always ON service. No dialing is
    required.
  • It is half duplex, i. e. both side
    communication is possible but not
    simultaneously, one person has to talk at a
    time.
  • It is mainly meant for quick information
    pass on

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VALUE ADDED SERVICES


             Advantages
  • PTT service is more cheaper,faster and
    convenient.
  • It is a replacement of existing PMRTS
    service.




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VALUE ADDED SERVICES


                OTA
  OTA is Over The Air
  All the required settings for a particular
   service or for a particular handset can be
   downloaded over the air through OTA. The
   subscriber need not bother.



  7/5/2012         ALTTC/SW-III Faculty     57
VALUE ADDED SERVICES

Third party VALUE ADDED
         SERVICES
  •   Ringtone
  •   Singtone
  •   Truetone
  •   Theme
  •   Wallpaper
  •   Videotone

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VALUE ADDED SERVICES




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