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					  MEDIA KIT 2012

                                    AMA, 2
                               ine of th
                          (Empire        e Year
                                  UK), 20

Empire: loved by film lovers and makers.                                                                                                                                                                                                                          Empire is also supported through its website, Empire
                                                                                                                                                                                                                                                                  Online. Re-launching in April 2012, Empire Online offers
                                                                                                                                                                                                                                                                  readers the opportunity to experience the the Empire brand
 Empire magazine is the definitive read for people who                                                                                                                                                                                                            through multiple touch points and interactivity—bringing
 love the movies. It’s an internationally respected brand                                                                                                                                                                                                         the magazine and its audiovisual content and graphics to
 and the world’s best movie magazine with over 1 million                                                                                                                                                                                                          life. In addition, Empire has a growing audience in social
 readers worldwide every month. Empire is Australia’s                                                                                                                                                                                                             media that engages with the brand through social networks
 biggest selling movie magazine and recently won the                                                                                                                                                                                                              including Facebook.
 General Interest category in the Australian Magazine
 Awards (AMAs) and has grown both its readership and                                                                                                                                                                                                         Each month the following content provides multiple entry
 circulation in 2011                                                                                                                                                                                                                                         points for advertisers:

 The strength of the Empire brand ensures we have                                                                                                                                                                                                                 Movie Entertainment News
 access to all areas, gaining the behind-the-scenes news
                                                                                                                                                                                                                                                                  Films in Production
 or exclusive interviews with the stars. The magazine has
 three main sections: New Films (which includes extensive                                                                                                                                                                                                         New Film Reviews and Features
 features with exclusive access), Movie News and Home
                                                                                                                                                                                                                                                                  Exclusive Interviews
 Entertainment which provides readers with the inside
 knowledge on a monthly basis                                                                                                                                                                                                                                     Retrospective Movie Features

 Empire is a reviews-based magazine, and our depth of                                                                                                                                                                                                             Actor Profiles
 knowledge ensures we deliver the most comprehensive                                                                                                                                                                                                              Home Entertainment
 reviews on new films, DVDs, Blu-rays, games and the
 latest film soundtracks. Empire also has extensive reviews                                                                                                                                                                                                       In-depth reviews including DVDs, games, books,
 on technology and hardware                                                                                                                                                                                                                                       soundtracks and hardware.


                                                                                                            e m0 2 1 2 p 0 0 0 _ C O V _ r 1 . p d f     Pa ge       1   1 3 / 1 2 / 2 0 1 1 ,   1 : 3 8   PM

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Empire’s loyal film-hungry, trendsetting,
                                                                BASIC FACTS
readership has money to burn at the
                                                                -                        000s           %
movies and at home.                                             All people               198            100%
                                                                Men                      151            76%
                                                                Women                    47              24%
READER SUMMARY                                                  14-17                    27             14%

Empire readers are film enthusiasts, predominantly men          18-24                    49             24%
aged 18 to 39 years – over 85% are generation X or Y.           25-34                    59             30%
They are opinion leaders who love to know everything about      35-49                    43             22%
the movies, entertainment and the ever changing world           50+                      20             10%
of technology. These core entertainment enthusiasts will
influence the decisions of their peers – not only on film and
home entertainment, but also on subjects like music, books
and the latest technology.
Our research shows that Empire readers devour their copy
                                                                SOCIO-ECONOMIC QUINTILES
of Empire from cover to cover, using it as their number         AB                       48             24%
one source for information and entertainment news,              C                        46             23%
over 90% of Empire readers will keep their magazine             D                        38             19%
for future reference.                                           E                        36             18%
                                                                FG                       30             15%
  82,000 readers (42%/index 137) intend to buy a significant
  technology item for their household in the next 12 months.
  Personal computers including laptops etc (index 130) and      WORK STATUS
  e-readers (index 286) are of particular interest. They are
  25% more likely to purchase a tablet (ipad etc)               Full time                       97          49%
                                                                Part time                       50          25%
  Empire readers are 2.54 times more likely than the
                                                                Student (not employed)          24          12%
  Australian population to intend to purchase an electrical
                                                                Don’t work                      52          26%
  musical instrument in the next 12 months! They are also
  almost 6 times (index 604) more likely vs. the national
  average to intend to purchase a film camera next year
  125,000 readers (63%/index 129) use their mobile more
  than their home phone. 66,000 would consider replacing        OCCUPATION FULL TIME WORKERS
  their home phone with their mobile phone (32%/index 117)      Professional/Manager            33          16%
  106,000 readers (53%/index 171) go out of their way to        White collar                    66          33%
  learn about new technology. They are opinion leaders who      Tradesperson                    17          9%
  like to have as much information as they can                  Semi/Unskilled                  35          17%

  On average, Empire readers spent $312.48 in the past
  4 weeks on IT products. Empire readers like their IT
  and technology and spend big buying the best products
  when they do (based on the 52,000 readers that spent in
  the category in the last 4 weeks).                            PERSONAL INCOME FULL TIME WORKERS
                                                                Up to $29k                      10          5%
                                                                $30 - $39k                      10          5%
                                                                $40 - $49k                      13          6%
  103,000 readers (52%/index 136 ) went to a convenience
                                                                $50 - $69k                      29          15%
  store in the past 4 weeks. This is extremely high
                                                                $70k+                           36          18%
  146,000 readers (74% of the readership/index 125) have        $100k+                          12          6%
  visited a QSR in the past 4 weeks.

                                                                                                     READER SUMMARY

LEISURE                                                       EXCLUSIVITY
 97,000 readers (47%/index 125) drank beer in the past
                                                              Empire readers are an audience that is difficult to reach.
 4 weeks. This a higher reader percentage vs. GQ, Zoo,
                                                              They typically do not read other magazines.
 Men’s Fitness
                                                                 92% don’t read Zoo Weekly or Men’s Health*
 149,000 readers (75%/index 161) readers saw a movie at
 the cinema in the past 3 months                                 79% don’t read Rolling Stone*

 110,000 readers (55%/index 189) readers rented a DVD in         94% don’t read FHM, GQ, RLW or PC User*.
 the past 3 months
 48,000 readers have drunk red or white wine in the last 4    CIRCULATION & TRAFFIC
 weeks (index 106), a higher % than Men’s Health, Rolling     Empire’s readership figures, both in magazine and online,
 Stone, ZOO, Inside Sport and Men’s Fitness                   speak for themselves. Our film-hungry regulars keep coming
 132,000 readers (67%/index 257) went to a music store in     back for more.
 the past 3 months.                                              Magazine circulation: 23,810** p/month
                                                                 Readership: 198,000^p/monthN 2011
                                                                 Unique visits: 18,371 p/month
 100,000 readers (index 209) “I consider myself a leader
 more than a follower”                                           Page views: 138,576 p/month

 57,000 (29% index 218) “I wear clothes that will get me         Newsletter subscribers: approx.15,000.
 noticed”, a higher % than GQ, Men’s Health, Rolling Stone,
 ZOO, Inside Sport, Men’s Fitness.                            *Source: Roy Morgan Research, June 2011, **Source: ABC January 2011 -
                                                              June 2011, ^Source: Roy Morgan Research July 2010 - June 2011.

                                                                                                     READER SUMMARY

Australia’s biggest selling movie                                   exclusive preview screenings, the Empire community will
                                                                    constantly expand.
magazine is now launching Australia’s
biggest movie website.                                              NEWS
                                                                    All the up-to-date movie news from around the globe.
Empire Online is regarded as one of the best sources of film        From the latest Hollywood blockbuster to home-grown films,
news, reviews, trailers and exclusive content, a one stop           festivals and events, Empire is the only movie news you need.
shop for cinematic nourishment. With fresh content updated
daily and an editorial team that literally eats, sleeps and         VIDEOS
breathes film, there is nowhere else the discerning film fan
needs to click.                                                     From the latest movie trailers to exclusive star interviews and
                                                                    behind-the-scenes footage, the Empire Online video player
Expanding its presence beyond film, Empire has become               is loaded with content to constantly draw in the viewer and
the go-to hub for reviews and information on video games            enhance the browsing experience.
and entertainment technology, staying up-to-date on current
trends in an ever-evolving industry.
                                                                    ADVERTISING SOLUTIONS
Now with a fresh facelift and the capacity to expand on our
existing site’s advertising opportunities, the Empire website       Within our structure sits a multitude of disciplines designed to
will continue to offer our online readership instant access to      tackle briefs across Empire Online as well as integrated.
key content with daily updates, strong community activity and       We challenge ourselves to invent what we believe is the right
interaction with the Empire Australia editorial team, through       creative solution for our audience and your brand.
the ability to comment on reviews, share their reviews and
thoughts on site content, create and compare favourites lists,
interact with community forums and much more.                       WHAT’S IN IT FOR YOUR BRAND
                                                                      Increase branding and exposure
ONLINE EDITORIAL CONTENT                                              Capture the attention of a niche demographic
                                                                      Direct more visitors to your website
HOMEPAGE                                                              Measurable results
                                                                      Generate more enquires and leads.
The face of Empire Online is packed full of fresh content
including latest news, reviews, trailers, competitions
and listings for all the latest releases.

                                                                    “I am beyond excited about the website
Empire reviews are renowned as the leading authority for
                                                                    re-launch. With so many new features
film reviews in Australia and abroad. The Empire Online star        and so much more scope for reader
rating allows all site visitors to interact and contribute to the
published average user ratings for a film or game review.
                                                                    engagement, the site will be a massive
To further engage the dedicated Empire community, member
                                                                    boost to our brand...”
comments for each and every review are encouraged with
responses from the editorial team loaded in real time.              Danny Murphy
Related content is also published throughout the site, further      Editor, Empire Magazine
extending the user experience.

Members can comment on forums, write their own
reviews, build lists (Top 10 Films Of All Time, etc) and
comment and interact with other users. Membership also
provides access to Competitions and exclusive sealed
section content. The Community pages are the second most
visited throughout the site and are populated by a highly
active and engaged user base. Through competitions and

                                                                                                           EMPIRE ONLINE

Feature your brand or campaign on the                                                  1
Empire homepage.

Offers the highest visibility throughout the site, which is
guaranteed to provide targeted exposure and increase brand
awareness. Choose from standard media placements including
mrec, leaderboard and side panels as well as rich media
(OTP, Pushdown etc. and streaming media).
Create interest in your product with a featured advertorial about
your brand or product accessed from a premium position on the                          1
Empire homepage.

To enhance your campaign, run a competition. Competitions
receive extensive promotion and appear on the Empire
homepage and weekly newsletter. Choose from standard
competitions or customised competitions allowing greater
flexibility and impact.



                                                                    ONLINE ADVERTISING SOLUTIONS

Promote a movie or product and drive brand loyalty
with a well crafted, online competition.

Customised competitons are especially tailored to your brief and include:
  Promotion of the competition on the Empire homepage and newsletters, plus
  the choice of standard media including mrec, leaderboard and side panels or rich
  media to drive our audience to your promotion
  Inclusion of a video (trailer, behind-the-scenes video, interview etc) and a
  game of skill (25 words or less) plus opt-in data capture
  The ability to include media within the competition page promoting your
  brand or product.

                                                                                 ONLINE ADVERTISING SOLUTIONS

Create a branded online destination to build
awareness and drive engagement.

A bespoke hub gives advertisers an opportunity to tightly integrate their brand
assets with Empire through a completely tailor-made microsite or hub including:
  Customised editorial content including interactive galleries and videos
  Inclusion of a competition mechanic to capture consumer data
  The ability to include media within the content hub promoting your
  brand or product
  Editorial promotion across the network and close association with one of
  Australia’s leading movie websites.

                                                                                  ONLINE ADVERTISING SOLUTIONS

Tap into the Empire Online database to
better engage consumers.

Empire’s registered users receive emails that foster dialogue with
our audience on their terms and their timing. This includes What’s
New emails that use dynamic content and triggered messages
sent to Community members when they engage within the site.
All of the emails feature links to associated content to ensure our
readership keeps coming back for more.
Empire’s registered users receive emails galore offering a host of
advertising possibilities.

Bi-weekly newsletters cover all of the latest news, interviews
and movie reviews and Empire’s Editor sends a monthly greeting
detailing what’s new in the latest issue of the magazine.

When Community members review a movie and are actively
engaged with other user-generated reviews, we send an email
with two reviews for the same movie to their inbox, prompting
them to comment on the review and explore more about the film.
This is a great opportinity to cross-promote a new release
or product.

                                                                      ONLINE ADVERTISING SOLUTIONS

    MOVIE RELEASE PACKAGE                                                                   GAME RELEASE PACKAGE
       100% SOV of the Reviews site section                                                    100% SOV of the Reviews site section
       Page Take Over: Mrec, Leaderboard and Runways                                           Skins with product review
       2 weeks                                                                                 2 weeks
       Value $12K.                                                                             Value $6K.

                                                            $7K                                                                                     $4K

    DVD RELEASE PACKAGE                                                                     DVD RELEASE PACKAGE
       100% SOV of the Reviews site section                                                    100% SOV of the Reviews site section
       Expanding Mrec with video plus Leaderboard                                              OTP, Mrec and Leaderboard
       2 weeks                                                                                 2 weeks
       Value $6K.                                                                              Value $9K.

                                                            $4K                                                                             $5.6K
Rates do not include production costs for media design and development. Please refer to the Digital Production Rate Card on page 13 for production rates.

                                                                                                     ONLINE ADVERTISING SOLUTIONS

    HOMEPAGE PACKAGE                                                                        TRAILER PACKAGE
       100% SOV of the Homepage                                                                100% SOV of the Reviews site section
       Page Take Over: Mrec, Leaderboard and Runways                                           Mrec, Leaderboard, Runways
       1 month                                                                                 Movie Trailer
       Value $3.5K.                                                                            1 month

                                                     $2.5K                                     Value $10K.

    PROMO PACKAGE                                                                           COMMUNITY PACKAGE
       20% SOV site wide                                                                       100% SOV
       Expanding Mrec with video plus Leaderboard                                              Expanding Mrec with video plus Leaderboard
       1 month                                                                                 Forum thread
       Value $3.5K.                                                                            1 month

                                                     $2.5K                                     Value $3.5K.
Rates do not include production costs for media design and development. Please refer to the Digital Production Rate Card on page 13 for production rates.
2012 Ad Rates                       Casual    3x       6x        9x        12x

Run of Book                         $3,995    $3,810   $3,625    $3,455    $3,290

DPS Run of Magazine                 $7,375    $7,025   $6,995    $6,380    $6,080

Half Page Ad                        $2,845    $2,710   $2,585    $2,465    $2,350

Magazine Full Strip Ad              $2,845    $2,710   $2,585    $2,465    $2,350


Inside Back Cover                   $4,790    $4,560   $4,345    $4,135    $3,940

Outside Back Cover                  $7,375    $7,025   $6,695    $6,380    $6,080

Inside Front Cover Spread           $10,355   $9,860   $9,390    $8,945    $8,515


Second Spread                       $9,425    $8,995   $8,550    $8,145    $7,775

Opposite Editor’s Letter/Contents   $5,385    $5,130   $4,890    $4,660    $4,435

DPS First Half                      $8,265    $7,870   $7,470    $7,025    $6,685

Full Page First Half/RHP            $4,400    $4,185   $3,990    $3,800    $3,620

                                                       MAGAZINE ADVERTISING RATE CARD
Banner Ads
Standard banners           New lead banners – Mrec (300x250), Leaderboard (728x90), Skyscraper (160x600),                   $2,700
                           Half Page (300x600), Spotlight (300x60), Side Panels (155x1200)
                           Re-size banner                                                                                     $800
                           Top Strip (429x43)                                                                               $2,700
                           Home Page Takeover (Side Panels/Top Strip/Mrec)                                                  $5,900
Expanding banners          Expanding banner – Mrec (300x250), Leaderboard (728x90), Skyscraper (160x600)                    $3,100
                           Re-size expanding banner                                                                         $1,200
Rich Media                 New lead banner – Half Page (300x600), Leaderboard, Mrec, Skyscraper (160x600), Push             $3,900
                           Down (970x40 > 970x300)
                           OTP (cost subject to final creative concept)                                                     $5,800
Email Newsletter Banners   Mrec (300x250), Leaderboard (728x90), Skyscraper (160x600)                                         $950
Site Specific Banners      Content Clip (editorial mentions/text link/tile)                                                   $400
                           Homepage Text link                                                                                 $200
                           Homepage Promotional Tile                                                                        $1,150
Advertorial Page           Advertorial                                                                                      $1,600
Brought To You By          Brought To You By Top Strip (size site dependant)                                                $1,500
Gallery Sponsorship        Strip (640x70) and Mrec (250x300)                                                                $3,500
Solus                      Email send to ACP/NineMsn databases                                                              $2,700
Simple Competition         A simple competition is template based and includes one client image and a 25 words              $1,500
                           or game of skill mechanic
Advertorial Competition    Bespoke advertorial page with 25 words or less competition*                                      $6,000
Complex Competition        Bespoke competition                                                                    Quoted on request
Templated Hub              A templated hub includes a home page, gallery, competition and advertorial.                      $6,900
                           Based on a locked down template and a 25 words or less competition.
Bespoke Hub                Bespoke hub                                                                            Quoted on request
Microsite                  Based on client brief and quoted on request.                                           $10,000-$100,000
Simple Survey              Up to 10 questions                                                                               $5,600
                           Up to 20 questions                                                                               $6,700

                                                                                             PRODUCTION RATE CARD

For further information contact:

Cameron Ferris
National Sales Manager
Phone: 02 9282 8348

Chris Joy
Group Sales Manager
Phone: 03 9823 6358

Nathan Hill
Victorian Sales Executive
Phone: 03 9823 6383

Kelly Myers
Queensland Sales Manager
Phone: 07 3000 8500

Aaron Kay
Group National Sales Manager
Phone: 02 8114 9483

Carolina De Oliveira
Digital Sales Executive
Phone: 02 9282 8576

Kaylie Blight
Advertising Production Co-ordinator
Phone: 02 8114 9425

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