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ADWORDS: Running a Successful Campaign with Jeremy Hermanns Introduction Hi, I’m Jeremy Hermanns, and I’m a search In this course, we’ll be breaking down the process engine marketing (SEM) expert. I’ve been working and tools you need to create and run a successful in search engine marketing for over ten years, AdWords campaign and promote your business. beginning with my career as an afﬁliate marketer back in college. After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by Yahoo. I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’ll walk you through setting up an account, I’m the VP of Marketing at Onestop, an building your ﬁrst campaign and understanding marketing and design solution for over 40 major e- the hierarchy of AdWords so that commerce companies. you can really start gaining As an SEM expert, I can tell you that Google trafﬁc. Let’s AdWords is the premier source for advertising on begin! the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine.
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