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					How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know
exactly what works when it comes to offline advertising.

What I have found today is that online businesses have a built in advantage when it comes to promoting
their business offline. You already have a website and autoresponder in place to lead your prospect to.
When you combine that fact along with the traditional capture methods of telephone and snail mail
there is no reason any online business can't use offline methods to build their businesses and sell their
products and services.

A lot of online based businesses forget about offline advertising. I know I have. It is important to
combine offline and online advertising together in your marketing campaign. This will give you to a more
well rounded approach to promoting as well as attract potential prospects and customers you might not
otherwise get.

In all your offline advertising you want to include your web site address, e-mail or autoresponder
addresses, and your phone number and mailing address. This gives you the appearance of a real
bonafide business.

Another thing is to start selling products for manufacturers who offer co-op advertising for promoting
their products. You can read a little more about this technique in an article I wrote titled "Why Are You
Wasting Free Advertising Money?"

Finally you need to view offline marketing as a long term committment. I've seen businesses over and
over run and ad not get the response they were looking for and quit.

This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That
doesn't mean that you can't change the ad copy if your response is marginal. It just means if you are
going to run classified ads for example that you run them for a period of time and allow them to do their

Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.

-Classified Newspaper Ads- Place classified ads in newspapers. Local newspapers often have great
advertising rates that you can take advantage of to promote your business. Here's a great source for
running classified ads.

-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you
shop that allows flyers.

-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous
exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of
people at a bulk mail rate. You could not do this if you had to mail each piece individually.

-Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you
can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an
affiliate or in an MLM consider doing group advertising and spreading the cost out over several of you.
You can have leads routed into one phone number and divied out to all advertisers or have each ad
display a different phone number.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows,
seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you go.
-Hold a free offline class and teach people how to use their computer or how to use the internet. You
could have your web site on display as an example.

-Give away promotional items such as free mouse pads. Put your advertising on the mouse pads and
give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be
interested in your product or service. If you're selling business books, you will want to market to
business owners.

In conclusion, if you have a business that's only based online using offline advertising to make money
online is a great idea because so many people today go online to get information about products and
services they are interested in.

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