One of the basic principles of the Promotion Marketing-Mix. If you want to be known, company or organization, then you would not want to spend the cost of promotion or advertising. Promotions are usually divided into two, namely Above the Line and Below The Line. A. Above The Line. Usually interpreted as a promotional or advertising activities with media such as TV ads, radio, magazines and newspapers. 2. Below The Line. Usually interpreted as a promotional or advertising activities by means such as exhibitions, roadshows, Bazzar, test products, etc.. The high competitive world of business to any company is usually the cost of promotional / advertising is high in its operational budget. It is argued that the higher the cost of your advertising spend, the more popular your product anyway, means it will be more up your sales. Though not all companies can afford to pay high advertising. In addition, the opinion is not entirely true. Because if you are able to choose the appropriate means of advertising and cheap, of course you do not need to pay high, but the products can be recognized by the appropriate target market. One right solution to reduce the cost of advertising is WEBSITE. Website, including advertisements in the category of Above The Line. But the website is much cheaper than advertising on TV or newspapers / magazines. For example, if you want your ad to appear on TV in prime time show, you have to pay hundreds of millions to appear only for 3 minutes. Or if you want your ads appearing in newspapers with full-page, at least 300 to 500 million should you spend. And these ads are usually only appear during the time that you specify, just 3 minutes on TV, or one day only if the newspaper. Similarly, billboards or advertising boards on the road. At least hundreds of millions of dollars must be spent to pay for the installation of billboards in strategic locations. Rent rose only 3 months for example. By using the website, then there are several advantages, namely: A. International coverage. Website can be accessed by all Internet users in the world. The information presented on your website can be accessed and read by all your website visitors from around the world. Not only in Jakarta alone, or Indonesia alone. 2. Lifetime useful. As long as your website is active, then the information that you want to, you can access. Unlike television, newspapers or magazines. Your advertising in conventional media will only appear for 3 minutes, or one day only. 3. Complete. Information that you want to be more comprehensive and complete when using the website as an advertising medium. Company profile, product pricing, branch / representative, the promotion / campaign / discounts, etc.. While due to space constraints and cost, then the ads on TV and newspapers, are usually very brief. 4. Database. Can be used as a tool to get the customer database. 5. Cost Saving. Cheap. Yes, the website is much cheaper when compared to advertising on TV or newspapers. Well, low cost of advertising through the website and the internet, of course, is a business opportunity for those who want to learn internet marketing. Because this time, many people or companies, are already aware that the internet is an effective media campaign and inexpensive. Moreover, the market potential of Internet users continues to increase every year.