Web 2.0 Application Development-Outsourcing
In recent years, Internet has become the integral part of our day to day life and is evolving with new
technological developments. Varieties of new technologies have been introduced in last few years. Web
2.0 is one such technological improvement that has given new dimension to web application
Web 2.0 is basically a 2nd generation of technology and is a transition of web to web
applications. It consists of interactive content and provides a new way to find, collect and share
the information with others on internet. In early days websites were medium of limited
communication where, businesses could present information on their products and services to
customers through text content. Users were given a limited option of passive viewing of content
that was written for them. There was no such option where user could find, collect or share
information with fellow users or participate in creating the content. In web 2.0 environment, the
whole World Wide Web is considered as a “participatory web”. Because of web 2.0 application
development and features users can now interact, collaborate and participate with other users
during the same web-surfing sessions by sharing or sending information across the web.
Dynamic websites built with web 2.0 features have more interactive content in form of video,
audio, slideshows and images with various viewing options. This flexibility of presenting the
information in different media platforms makes web 2.0 more lucrative.
From the business point of view, it is very much essential to have presence across the web
therefore the features, design and user interface of any website should be in such a way so that,
products and services could be showcased in detailed and attractive manner and further, can
attracts and engages the user during the visit. Web 2.0 provides various applications through
which, websites could be developed with attractive designs and user friendly interface.
Businesses can now increase their visibility on web and connect with their customers by
implementing applications such as blogs, discussion forums etc. as these websites are also seo
friendly and easy to promote. In this environment, users themselves work for businesses as they
share information in form of ideas, views that eventually become user generated content and
creates value to the business. With help of web 2.0 applications companies can increase the
collaboration with both its customers and business associates.
From the user’s point of view web 2.0 applications provides users the freedom of contributing by
expressing & sharing their views. Users now have applications such as social networking
websites where they can connect with their friends, colleagues, relatives and likeminded people
to build their network. Users can post and share their knowledge, views, ideas and opinion and
discuss on various subjects. This provides an opportunity where users can build their own online
identity on web.
The whole web 2.0 is based upon three basic concepts. 1st is Rich Internet Applications-The
objective of these applications is to presents the content in rich graphical format in more
interactive manner using Flash & AJAX technology. 2nd is Service Oriented Architecture-This is
one of the most important concepts through which other applications can integrate the features
and functionality to develop a compiled much richer applications. For example – Feeds, Web
Services, RSS and Mash-Ups etc. 3rd is Social Web – The concept that defines how users can
interact with each other and make communications.
In web 2.0 enabled website there are various features that make it more viable. Website has
Search module to find the relevant information using keywords. There is standard navigational
menu structure called Global Navigation that helps to navigate any other part of website easily.
Tagging or Folksonomy is used to categories the data using keywords which are associated with
links. Authoring provides an option where multiple authors can update content such as posting
comments etc. For example in Wikis, users may edit / update each other’s work.
RSS Feeds syndicate the content in real time and let users to make available website’s data in
different context (for example another website or application). These are based on XML format.
frameworks such as jQuery are main client-side/web browser technologies that are used in
downloading the new data from the web server, while full page does not get reloaded. Both data
requests (going to server and coming back to the page) are sent to the server separately, therefore
user does not require to wait for page to get reload and as a result there is continuous interaction
between page and user. Adobe Flex is another technology that helps programmers to populate
and to update content dynamically. On the other side, all popular server side technologies such as
ASP .Net, PHP, Perl, Ruby, JSP, ColdFusion, Python are used to develop rich web 2.0
applications. Because of increasing popularity of open source web development, one can do
custom web 2.0 application development with the help of Joomla, Drupal and other
There are various applications that are developed with web 2.0 technology. Blogs, Discussion
Forums, Question-Answer Sites, Mash-ups, Social Networking, E-Learning, Wikis, Vlogs
(Video Blogs / Sites), Photo Sharing Sites, News Websites, Podcasting, Document Sharing
Websites, Webinar, Slide-cast, Online Collaboration & Communication Tools, Online
Productive Tools, Online Games, Online Music Websites, E-commerce Web Applications,
Sharing Widgets, Social Bookmarking, Opinion Polls etc. are few most popular usage
applications that are being used across the web.
Web 2.0 is a growing technology in Internet space that has shown tremendous growth over the
years. Offshore web 2.0 application development has become one of the most preferred
choices among offshore software web development companies and marketers.