POST TITLE: VICE PRINCIPAL ENGAGEMENT
POST REF: PC/VPEN
SALARY: £75,600 PER ANNUM (subject to annual review)
RESPONSIBLE TO: PRINCIPAL AND CHIEF EXECUTIVE
CLOSING DATE: MONDAY 26 MARCH 2012 AT 12:00 NOON
JOB PURPOSE: To provide leadership in ensuring an outstanding reputation
and brand of Preston College through greater engagement
and partnership; and business development work to embed
enterprise, including commercial ventures that provides
learners with the best opportunity to succeed
1. As a member of the Executive Leadership Team to contribute corporately to the
development of the College as a whole to enable it to be fit for purpose to meet the
changes of the future
2. Responsible for communication with the Corporation Board on general College
activities and successes
3. Stimulating major opportunities for growth through strategic business development,
enterprise, partnering and collaboration
4. To be responsible for developing a brand for Preston College which reflects the
outstanding, enterprising College we wish to become. Working across stakeholders
and with College to increase our reputation.
5. Responsible for marketing and communications campaigns for the College,
including both external and internal communication
6. Lead on business development including commercial work and income generation,
growing the College’s income in line with suitable targets for its size as a training
provider for a diverse range of skills and learners in a competitive market
7. Ensure that the needs of employers and learners are mapped and matched by the
curriculum offer in conjunction with the Vice Principal Excellence and Learning, and
enable the curriculum to respond proactively and effectively with the economic
strategy and drivers of the region
8. Recognition and delivery of strategic engagement at appropriate levels of the
College to develop greater partnerships with Schools, Colleges, key stakeholders
and key employers, both locally, regionally, nationally and potentially internationally
9. Establishment of relationships with all key stakeholders at the appropriate levels to
ensure that these relationships are developed and capitalized on
10. Extend the reach of the college into the international arena, improving our offer and
competitiveness within international markets
11. Responsible for the leadership and overview of the performance of the Student
12. Co-ordinating development of the learner journey through the College, including
alumni development. This will include driving forward sales and recruitment for both
individuals and employers and the development and promotion of Information,
Advice and Guidance for use within the College and externally
13. Responsible for providing up to date national and local policy links and up to date
briefings on national and local policy and developments
In addition to the above duties, the post holder will be required to perform other duties which
are assigned from time to time. However, such other duties will be reasonable in relation to
the individual’s skills, abilities and grade.
EQUAL OPPORTUNITIES POLICY STATEMENT
Preston College is committed to ensuring equal rights and opportunities for all. Recruitment
for positions in the College will be carried out in a manner which accords with best equal
opportunities practice. The selection of candidates for interview will be based on the person
specification and applicants should bear this in mind when preparing their applications and
completing the application form.
SAFEGUARDING LEARNERS STATEMENT
Preston College is committed to safeguarding and promoting the welfare of children and
young people and vulnerable adults and expects all staff and volunteers to share this
commitment. All Preston College staff and volunteers are required to undertake mandatory
The successful candidate for this appointment will be required to apply for Enhanced
Disclosure through the Criminal Records Bureau.
Further information on the Disclosure process can be found at www.disclosure.gov.uk
The postholder will be expected to take a lead role in the promotion of the College policies on
Equal Opportunities, Health and Safety, Financial Regulations and Quality Assurance.
POST: VICE PRINCIPAL ENGAGEMENT
Relevant Degree or Equivalent
Evidence of Continued Professional Development
Higher Degree and/or Diploma in a Management
Marketing or Communications qualification
1 Possessing a consistent and proven record of personal and organisational
achievement in a leadership role within a customer-driven organisation of comparable
size, scope and complexity.
2 A proven track record of giving clear, sound professional advice and building success
through effective and productive working relationships throughout the organisation and
3 Possessing an understanding of the current opportunities and challenges within
education and proven experience of successfully working within a comparable complex
4 Proven demonstrable experience of engaging and delivering outcomes successfully
with others, building productive working relationships with a variety of internal and
external partners at all levels within the private, voluntary and public sectors and
developing and maintaining networks that foster personal and organisational credibility.
5 Has a consistent record of promoting and maintaining the highest standards of ethics
and corporate governance.
6 Can demonstrate personally influencing key external stakeholders to the direct benefit
of an organisation, resulting in an improved reputation, better leverage with key
individuals and a higher profile at national and international level.
7 Has a proven ability to create an enterprising approach, including the development of
commercial ventures, that delivers sustained growth to an organisation without the
support of public funding
KNOWLEDGE, SKILLS AND ABILITIES
1. Ability to operate effectively with political acumen and skills to develop productive
working relationships with governors and staff that commands respect, trust and
2. Has a clear strategic overview of relevant key issues affecting marketing,
communications and partnerships and ensures that Governors and managers are
provided with timely accurate advice and kept fully informed of relevant issues.
3. An understanding of, and an ability to manage, challenging funding streams, changing
landscapes and government priorities.
4. Can demonstrate an entrepreneurial approach to the development of an organisation
engaging stakeholders at local, regional and national level
5. Ability to gain a sound understanding of the education sector, particularly at HE and FE
PERSONAL STYLE AND BEHAVIOUR
1. Commitment to excellence.
2. Effective communicator at all levels: national, regional and local including students and
3. Vigour, pace, energy, enthusiasm, driven and commercially astute. A robust, resilient,
confident and resourceful leader, who sets high standards, constantly seeks
improvement for delivery of services, and overcomes obstacles to achieve objectives.
4. Ready to work in true partnership. A commitment to and respect for partnership
5. Inclusive and empowering of staff at all levels. A commitment to equality of
opportunity, respect, openness and fairness, promoting high personal standards of
behaviour and professionalism.
6. The highest standards of personal conduct, probity, credibility, honesty and integrity
that engage and inspire the trust and confidence of Governors, senior managers, staff
and other stakeholders.
7. Proactive. A natural and inclusive leader who can work collaboratively across
boundaries, harnessing and valuing individual differences, and achieving performance
and results through others.
8. A successful and effective negotiator and facilitator with a flexible style and approach
to different people and partners.
9. Entrepreneurial, and a measured risk-taker within the context of spending public funds
and effective governance.
10. Develops and sustains a positive image and profile of the College
11. Demonstrable success in addressing and resolving poor performance