87 msp communication plan template by gUK8Me


									Communication Plan Template

What is a Communication Plan?
     The communication plan describes what will be communicated and the authority
      required, how it will be communicated, by when, and by whom, during the

     The objectives of the communication plan are:
         o To define how relevant information, such as the programme's objectives,
             plans and progress, is to be communicated to the identified stakeholders
             involved in the programme.
         o To identify the mechanisms that will be used to achieve effective
         o To indicate how the stakeholders' views and input will be received and
             processed by the programme.
         o To identify the personnel who will be responsible for maintaining the
         o To establish and manage the ongoing communication process about the

Key Criteria:
     Need to identify who are the stakeholders?
         o Stakeholders range from group and or individuals who have an interest in
             the outcome of the change
     What outcomes do the priority stakeholders want?
     Who / what is likely to be disadvantaged by the programme success?

Source Information:
     Stakeholder Management Strategy
     Stakeholder Map
     Vision Statement
     Blueprint
Hints and Tips for Successful Communications:
      Message clarity to ensure relevance and recognition
      Stakeholder identification and analysis: to send the right message to the right
      A system of collection: to obtain feedback and assess the effectiveness of the
       communication process
      A system of delivery: to bring the above points together

How to use this template?
The template contains sections, which can be developed at a number of levels of detail
depending upon individual organisational need.

A number of different text styles have been used within the template, as follows:

Text in italics is intended to provide a guide as to the kind of information that can be
included in a section and to what types of projects it might be applicable.

Text in normal font is intended as the main structure.

All text in red should be deleted as the document is developed.
Communication Plan

Key Messages
Give a description of key messages and programme information to be communicated
and the objectives for delivering these communications. These messages are for the
programme as a whole and do not relate solely to one stakeholder. For more specific
messages, each project within the programme will be expected to have its own
communications plan.

These messages will evolve as the programme evolves, but can be usefully understood
under key headings about the programme:

      Reasons - vision, outcomes and strategic objectives that will be achieved as a
       result of this programme
      Benefits – all positive tangible and intangible benefits that might be used to
       motivate stakeholder involvement in the programme
      Projects – many stakeholders are interested in the actions that the programme is
       taking, so are keen to know about a specific project or the full range of projects
       that the programme will undertake
      Changes – the transition activities will be of interest to those impacted by them,
       and by those who are yet to experience change as a result of the programme but
       will do so later in its lifecycle. They will have a specific interest in how well the
       change was received and lessons that can be learnt.

This is not an exhaustive list, and at any time in the programme, specific stakeholders
will require or expect communications about specific aspects. For example, a risk that
could affect them or a change to a project or output that they are involved in.

Assign responsibilities for delivering key messages and other information about the
programme, and for receiving information back from stakeholders.
Depending on the size and complexity of the communications needs, the responsibilities
could be taken on by individuals carrying out other roles, or a small team might need to
be formed if the tasks are particularly onerous.

The responsibilities may involve:

          Sponsoring Group
          Senior Responsible Owner
          Business Change Manager
          Programme Manager


Identification of the stakeholder audience for each communication


Identify and describe the methods that will be used to achieve the required
communication for each stakeholder group. Possible channels include, but are not
limited to:
        o Paper documents
        o E-Mail, including attachment of electronic documents etc.
        o Videos
        o Seminars and workshops
        o Intranet/Internet
        o Bulletins, briefings departmental publications
        o Announcements
        o Press Release
        o Face to face meetings


Schedule of two-way communications activities including target audiences for each


Process for handling feedback, through a feedback log, how objections will be identified
and handled and including approach to managing negative publicity

Project communication

Reference to any supporting project and business operations communications activity
that is taking place as part of the programme.

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