Universities Save Money With USB Sticks by nikhilmjain


									Universities Save Money With USB Sticks
Every year over 300 universities and colleges of higher education in
the UK provide higher education courses to over 500,000 students.
Since the introduction of the maximum £9,000 a year fees the
numbers have fallen slightly but they are still up on where they were in

Competition for places, particularly amongst the Russell Group of
universities remains strong with many courses hugely oversubscribed.
But, even outside of this elite group competition to attract the best
student is high with universities and colleges spending significant
amounts of money every year on Open Days, glossy prospectuses
and an extensive range of website and social networking activities; it's
rare to find a college or university these days that is not active on
Facebook and Twitter!

The need to run multi-level marketing campaigns on a widening range
of communication channels is costly particularly when on-line
campaigns need to be adapted for PC's, smart phone and tablets.
With the growing emphasis on digital delivery combined with
increasing paper/print costs the long term viability of the supplying
prospectuses is already being challenged.

Lots of universities have already started to hand out their
prospectuses on USB memory sticks that have been printed of
engraved with the university logo. These are also much easier to post
out to prospective students and far less bulky for staff to take to
student fairs, shows and events.

The branded USB sticks can also be pre-loaded with lots of other
information for the prospective students including videos (clips of life
on campus, the accommodation, interviews etc.), application forms,
details of the students unions and other general information about life
on and around campus. All of this information can be pre-loaded onto
the USB sticks at the point of manufacture so the time of the
university staff can be spent focusing on the important things rather
than the tedium of pre-loading USB sticks (of course it does call for
some planning and organization to have the data all ready at the time
any order is placed).
For students picking up (or being sent) a nicely printed or engraved
USB flash drive that can also be used for their own work/files when
they start their life in higher education is a real bonus. Compared to a
paper prospectus that will typically have a short lifespan USB sticks
tend to be retained and used and as such the students build an
association with the college or university brand printed on them.

The feedback from Bolton University is typical of the comments made
by many: "The USB sticks have been a great success over the last
few trips - I think they've already paid for themselves in saved
shipping costs of prospectuses!"

If you are interested in using printed USB memory sticks as part of
your next student recruitment initiative then give the team at USB2U a
call or visit their website. They have been supplying schools and
universities with USB flash drives for 10 years and are now the
supplier of choice to many.

Phil is part of the team at USB2U. USB2U is a specialist supplier of
Branded and Promotional USB Memory Sticks. We offer fast
turnaround times, excellent advice and support and free design and
mock-ups. If you are considering Branded Memory Sticks or
want custom USB memory sticks then please contact us - we 'd be
delighted to hear from you.

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