Questions from Marketing Essentials Chapter 32 by HC120704133223

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									Marketing I                                                                   Name______________________
Mr. Yates                                                                                       Period___


                          Questions from “Marketing Essentials” - Chapter 32.
14. What is a warranty?



15. What is the difference between an express warranty and an implied warranty?



16. How does a full warranty differ from a limited warranty?



17. What is a warranty disclaimer?



18. Explain the advantages and disadvantages for extended warranties and service contracts.




Additional questions.

Give 4 other examples of extended product features:
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Which of the above is most attractive/important to your age group, and why?




Which of the above is most attractive/important to your parent or guardian’s age group, and why?



What is the Magnuson-Moss Consumer Product Warranty Act?



Which implied warranty comes into effect when you buy an mp3 player which doesn’t play mp3’s at all?

								
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