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Marketing I Name______________________ Mr. Yates Period___ Questions from “Marketing Essentials” - Chapter 32. 14. What is a warranty? 15. What is the difference between an express warranty and an implied warranty? 16. How does a full warranty differ from a limited warranty? 17. What is a warranty disclaimer? 18. Explain the advantages and disadvantages for extended warranties and service contracts. Additional questions. Give 4 other examples of extended product features: * * * * Which of the above is most attractive/important to your age group, and why? Which of the above is most attractive/important to your parent or guardian’s age group, and why? What is the Magnuson-Moss Consumer Product Warranty Act? Which implied warranty comes into effect when you buy an mp3 player which doesn’t play mp3’s at all?
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