Annette Kratka

							                                              ANNETTE K. KRATKA
                11901 Blue Bell Avenue       Oklahoma City, OK 73162        405-773-8250      ak2@homemail.com


Accomplished Executive with 18+ years' experience in management, strategic leadership, creative direction, marketing,
 e-commerce, product positioning/branding and organizational design.
      200% revenue growth attained by designing and implementing creative nationwide promotion.
      25% growth achieved in 1st year by revamping marketing initiative.
      Instrumental in 25% growth to $10 million line by managing high profile licensed properties.
      $2 million revenue generated through creation and on-time launch of dynamic new product division.

Marketing strategist with proven ability to harness the power of the Internet to reach business objectives.
      Developed and launched B2B/B2C initiative for $450 million corporation.
      Surpassed competition with customer-friendly, quick-loading Web site featuring 2,500 easy-to-navigate pages.
      Earned "Chairman Award" - sole winner out of 900 employees for company's highest honor.

Focused leader adept at maximizing efficiency and controlling costs while producing top-quality results.

   _ Utilizing existing talents/skills to their fullest potential along with streamlining processes was able to bring to market
     500 products in half the time required and under budget.
     Held costs steady for 9 years; negotiated vendor contracts 30% below typical industry rates.
     Streamlined department; consistently came in $500K-$1 million below $7 million budget while increasing volume.
     Increased efficiency 50% and cut costs 40% while improving quality and timeliness of finished product.

Strong manager able to build cohesive teams that collaborate to reach common goals.
   _ Increased productivity 200% by realigning department and staff responsibilities and processes.
     Achieved 99% employee retention rate vs. typical 35% annual turnover companywide.
     Received "Most Dedicated Award" from company's Sales Department for outstanding service.

Innovative creative visionary with out of the box global thinking.
   _ Introduced new product format forecasted 1 million in sales.
     Oversaw and developed a new Christmas program that would generate 2.5 million in sales.
     Designed new fixture programs for core businesses that increased dollars per square inch by 50%.
   _ Member of CEO's Think Tank and Corporate Operations Committees.


                                              PROFESSIONAL EXPERIENCE

                                       UNITED DESIGN, Noble, Oklahoma, 2001 to 2002
                                            $30 million gift and home accent company
Vice President - Marketing & Creative
      Responsible for all 2-D & 3-D product development (US and overseas), launches/positioning, graphic, catalog and
      packaging design, photography and print production, advertising and public relations, marketing analysis, forecasts and
      strategies, license properties, displays, merchandising and show services. Brought together a fragmented team of 15
      creative, marketing and support personnel and increased productivity by 200%. $2.5 million budget


                                  AK2 CONSULTING, Healdsburg, California 1999 to 2001
Consultant
  _ Marketing, retail and creative consulting for Lesley B. Fay fine foods, Kirkland Winery and Kendall Jackson Winery.
                                   ENESCO CORPORATION, Itasca, Illinois, 1984 to 1999
                                          $450 million gifts and collectibles company
Vice President - Creative & Marketing Services, 1998-1999
      Responsible for all aspects of 8 business units which included creative services (in-house ad agency),
      marketing/branding services, Internet, club product development/launches, merchandising/show services,
      retail/promotion and corporate events, photography, print and catalog production. Built strong team of 65 creative,
      marketing, Internet and support personnel. $30 million budget.
Divisional Vice President, 1997-1998
Executive Director, 1995-1997
Group Director, 1993-1995
Senior Creative Director, 1990-1993
Creative Director, 1988-1990
Art Director, 1986-1988
Packaging/Display Designer, 1984-1986


                               RECYCLED PAPER PRODUCTS, Chicago, Illinois, 1983 to 1984
                                     40 million greeting card and stationary company
Graphic/Product Designer
   _ Responsible for streamlining and redesigning the look for existing product, packaging, displays and promotional pieces as well as
     develop new product designs.


                                   ISIS CORPORATION, Culver City, California, 1981 to 1983
                                             2 million laser video disc company
Graphic Artist
  _ Designed and assembled titles, credits and animation cells for laser videodisc software programs.


                                    BA, Design, University of California at Los Angeles, 1981