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					    SAMPLE                                DAN C. SMICH
 CHRONOLOGICAL                    100 Smill Road  Town MA 01741
    RESUME                     (Tel) 978-000-0000  (Fax) 978-000-0000
                                       Email: Dsmith@aol.com


                                              SUMMARY

Global B2B marketing leader with a track record of dramatically increasing brand awareness and market
share. Excels at strategic marketing and leading international teams in creating integrated messages,
perceptions and programs that leapfrog the competition. Builds strong teams across geographic and/or
cultural boundaries through passion, leadership and communication skills.

                                             EXPERTISE

      B2B marketing strategy & execution                      International management
      Brand building and corporate identity                   Team building
      Product marketing & product management                  Passionate leader & visionary


                                      EXPERIENCE SYNOPSIS

                     MY OWN COMPANY                                            2001 to Present
Increasing           President
communication        Creating brand identities and marketing strategies to provide clients with
effectiveness        competitive advantage

                     TELECOMM CORPORATION                                         2000 to 2001
Delivered            Senior Vice President, Global Marketing Services
integrated           Responsible for marketing communication and branding strategy, tactics and
marketing            execution for $4.5B telecommunication company. Drove consistent strategy,
messages through     marketing messages and image through collateral, tradeshows, events,
all customer         advertising, external communications and sponsorships.
contact points
                      Launched rejuvenated corporate identity and revised product brand strategy,
                       thereby increasing brand awareness and ROI
                      Streamlined marketing services and reduced headcount by 30% via voluntary
                       severance to avoid union negotiations
                      Rationalized trade show and event participation based on ROI analysis
                      Excelled in distributed, international organization – reporting to UK-based CMO,
                       leading 50-person marketing staff located in US and UK

                     ABLE NETWORKS CORPORATION                                    1997 to 2000
Drove 7-fold         Vice President, Global Brand Management                        1998-2000
increase in brand    Responsible for implementation of consistent marketing messages across all
awareness in 18      marketing disciplines and customer touch points at $20B telecomm vendor.
months                Implemented brand identity program to transform century-old Southern Telecom
                        into Able Networks – attaining 70-80% compliance with brand identity standards
                        and messaging within six months and a 7-fold increase in awareness in 18
                        months
                      Evangelized benefits of branding and messaging programs with 80,000
                        employees and external vendors through worldwide marketing seminars and
                        interactive website – thereby increasing compliance with standards
Dan C. Smich                                                                       Page Two

                      Increased conversion of awareness to preference through branding strategies
                       for channels, third-party endorsement and certification
                      Defined product branding and naming strategy to radically reduce number of
                       promoted brands

Drove consistent     Director, Brand Programs (at formerly Can Networks)           1997-1998
message platform     Responsible for defining and implementing consistent strategic marketing
to maximize ROI in   messages across multiple lines of business and regions at $3.6B enterprise.
marketing            network equipment company
                      Launched break-through corporate brand identity program in half the time of the
                        industry benchmark, Lucent Technologies
                      Increased brand awareness 50% in 12 months and gained 85-90% compliance
                        with brand standards in collateral within six months
                      Developed product naming strategy and process to reduce number of
                        proprietary names, thereby reducing marketing and legal expense

                     ANALOG EQUIPMENT CORPORATION

Rationalized         Brand Marketing Manager                                       1994-1997
product branding     Responsible for defining product branding strategy and processes.
practices             Improve effectiveness of marketing departments and programs by development
                       of master and product brand definitions and key messages
                      Increased product marketing ROI 15% by defining and implementing a product
                       branding architecture and naming process
                      Defined branding strategies for potential spin-offs and component technology to
                       maximize revenue

Initiated cross-     Strategic Marketing Manager                                     1992-1994
organizational       Led development of vision, strategy and marketing messages for CASE products
marketing effort     (Computer Aided Software Engineering).
                      Directed development of a market segmentation model – resulting in higher
                        quality, consistent product development decisions
                      Led cross-organizational marketing initiative to develop integrated marketing
                        messages – leading to increased sales

Extended revenue     Software Product Manager                                        1990-1992
stream of flagship   Developed an overall product strategy (positioning, pricing, marketing) for the
CASE product         company's repository-based products.
                      Launched next-generation CASE product and directed marketing activities to
                       extend revenue stream of flagship CASE product


                                                ACADEMIC CREDENTIALS

                     Master Of Business Administration, Babson College, Wellesley, MA
                     Graduated with Honors
                           Major: Finance. Focus: International Business/Accounting

                     Bachelor Of Arts, Johns Hopkins University, Baltimore, MD
                           Major: Humanities

				
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