Marketing MKT1040 CE2008 by xVRZCqJ

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									      Marketing MKT1040 CE               Michael Stacey     Telephone: (519) 740-3846
                                           03/07/2012
                                Email:mstacey@conestogac.on.ca

                           Website: www.conestogac.on.ca/~mstacey


Weeks                Chapters                                      Notes
 15                                    You are expected to come to every session having completed
                                       your reading and/or other assignments.

Week                                        Course        Marketing MKT1040
                                         Introduction
  1        Chapter 1 Course            An Overview of Marketing
           Introduction                (course standards & requirements
           Value through marketing
           An Overview
           Chapter 1 & 2               Strategic Planning for Competitive Advantage , schedule of
           Strategic Planning          dates, And four part assignments) Formation of Groups/
           marketing                   members.( Group size 3-4)

                                       Assignment # Note: Confirm Research Project topic

  2        Chapter 2                   Social Responsibility, Ethics, and the Marketing Environment
           Customer Relationship       Confirm Research Project topic DUE
           Management                  Quiz 1 Ch. 1, & 2

                                       Read chapter 7

Week
  3        Chapter 7                   Consumer Decision Making
           Consumer Decision           Business Marketing
           Making                      Read chapter 9
           Business Marketing
           Environmental scanning
Week
 4         Chapter 9                   Business Marketing Segmenting and Targeting Markets
           Segmenting and Targeting    Assignment #1 SWOT Analysis (DUE)
           Markets
           Consumer behaviour          Quiz 2 Ch. 7 & 9
           Read chapter 12
                                       Decision Support Systems and Marketing Research
                                       Environmental Analysis (DUE)).


  5        Chap 9 Product Concepts     MIDTERM Review Ch. 1-2-7-9




      Subject to change                                                                    1
Week
 6      MIDTERM                   MIDTERM Ch. 1-2-7-9
Week    Chapter12 Supply          Read chapter 14 Managing products & brands
 7      Support Systems and       Segmentation/targeting analysis (DUE))
        Product Concepts          Quiz 3 Ch 12

Week    Chapter 14 IMC            Product Concepts Developing and Managing Products
 8      Developing and Managing   Read chapter 18

Week
 9      Chapter 18                Product line pricing
                                  Quiz 4 Ch. 14 &. 18
                                  FINAL Review Ch.( 12 14 18)
                                  Positioning strategy (DUE)).
Week    [ Plan and final report   Presentation of Marketing
 10     DUE)
Week
 11     FINAL EXAM                Ch.( 12-14-18)




   Subject to change                                                              2

								
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