Digital Marketing Masterclass for Law Firms
Do you feel overwhelmed by all the options available in today’s world of digital marketing? Unsure
what your social media strategy should be? This one day seminar is presented by David Gilroy, Sales
and Marketing Director at one of the UK’s leading providers of website and internet marketing
solutions for law firms. Conscious Solutions provides services to over 300 law firms and over the past
8 years has grown in vast experience to know what works and what does not.
This one day seminar is ideal for marketing professionals, as well as fee earners who could
develop their careers by greater exposure to the options available with digital marketing.
Website Best Practice in 2012 - What's gone, what's coming?
Why staff profiles are so important
The importance of up-to-date website content
Podcasting and online video
Online document assembly/self-service
Why spend money on a content management system
An introduction to Pay Per Click adverts, email newsletters
Search Engine Optimisation – Effective Strategies
Google algorithm. What are the recent changes/impact?
Keyword research - how to do it
National v geographic keywords
On page optimisation - the three key things to do
Inbound links - some myths exploded
Social Media – How can it fit into Your Marketing Plan?
The dos and the don'ts and how to get your staff to engage
LinkedIn – how to use it and get the best from any time spent
Twitter – what is a tweet anyone and why should a professional service firm bother?
Facebook – what are the risks and rewards?
Blogging – is there any point? If so, what is it? What do I say and where do I say it?
YouTube – surely not? I work in a professional service firm not an advertising agency!
Social media advertising – what are the options for Facebook & LinkedIn?
Email Newsletters to help Cross Sell Services - "Hello, I'm still here!!"
Why email newsletters are the most cost effective prospect/client communication strategy
What makes a good newsletter
The importance of "clean" email lists
The frequency of email newsletters
How to deal with complaints
The cost effectiveness of email v print newsletters
Website Visitor Analytics - Understanding how your website is performing
How to setup Google Analytics and what are the key metrics you should be tracking
What is "average" for a professional service firm's website in terms of statistics
How to set up "Goals"
Tracking how people find your website
Using Visitor Tracking, Lead Scoring and Visitor Alerting to improve client relationships
What makes a good online video?
Types of videos
Video & SEO
David Gilroy BSc, MBA, Sales & Marketing Director, Conscious Solutions.
David has many years sales and marketing experience, both in Europe and
America and he regularly writes on marketing issues for Delia Venables,
LegalHub and Legal Marketing Magazine. A prolific social media user he is an
acknowledged and popular presenter at legal marketing events &
conferences. He has personally worked with over 200 law firms on all aspects
of their digital marketing strategy.
Venues & Dates
Manchester – Tuesday 9 October 2012 – 9:30am – 4:30pm
Birmingham – Wednesday 10 October 2012 – 9:30am – 4:30pm
London – Tuesday 16 October 2012 – 9:30am – 4:30pm
Bristol – Wednesday 17 October 2012 – 9:30am – 4:30pm
£67 + VAT