Girls Night Out by V45hC0

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									                     “Girls
                   Night Out”

                   Beaufort County
                     Community
Presenters
Sandria McFadden
                      College
Rhunell Boyd
    Project Goals
•   Educate Women about Nontraditional
    Careers
•   Eliminate Unsupportive Attitudes
•   Decrease Workplace Discrimination
•   Enhance Career Development Activities
•   Market Community College Programs
      Partners for
       Success
• Girls!   Girls!   Girls!

• Business/Industry Leaders

• School System

• Community College System
        What’s In It For
             Me?
   Better Pay

   Better Benefits

   Greater Autonomy

   Opportunity to work outside, be
    physical, and work with your hands
Obstacles
• Student Apathy

• Importance of Buying In
• Timing
• Focus Group
• Geographical Location
            Marketing Plan
•   Strategies
    – Direct mailing, newspaper & radio
      advertising, emails, posters,
      employer/graduate recruitment,
      website, door prize registration

•   Budget
    – $1000 Tech Prep Grant
              Conclusions
- Success in Introducing Nontraditional
  Careers to Women

- Increase Focus Group

- Increase School System Support

- Follow-Up

								
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