The Power of Online Social
The Power of Online Social Networking
Web-based social networking has
revolutionized the way we communicate and
share information with one another in
Second generation of Web technology
that lets people collaborate and share
information online in ways previously
• Blogs (BlogSpot)
• Social network sites
• Wikis (Wikipedia)
• File Sharing (photos, video)
What is a Social Network Site?
An online social network for
communities of people who
share interests or who are
interested in exploring the
interests of others.
What’s the attraction?
• Network with friends/colleagues anywhere,
• Create global communities
• Connect with people at low or no cost
• Easily share information in a variety of
Popular Social Networking Sites
MySpace 110 million+ users
Facebook 70 million+ users
Bebo 42 million+ users
LinkedIn 20 million+ users
A Global Phenomenon
Social Network Sites Worldwide
• MySpace, Facebook—U.S., U.K.
• Bebo—UK, New Zealand, Ireland,
• Friendster—Pacific Islands
• Orkut—Brazil, India
How it works
1) Join a Social Network
Site, most are free and
require only a valid e-mail
2) Create a profile.
3) Begin connecting with
Terms to Know
• Your profile helps you find and be found by friends,
colleagues, clients, partners, etc.
• You can add more connections or friends by inviting
trusted contacts to join the SNS and connect to you.
• Your network consists of your connections, your
connections’ connections, and so on.
Modes of Interaction
• Instant messaging (IM)
• Video, podcasts
• Voice chat
• File sharing (photos, videos, music etc.)
• Discussion groups
Who Networks Online?
People of all ages and backgrounds have
discovered they can enrich their lives
through the contacts they make on a social
networking Web site.
Millions of people are using Social Network
Sites to connect with others.
Why do people network online?
• Keep in touch with family and friends
• Express opinions and views
• Meet people with similar interests, hobbies
• Make business connections
• Market a business or event
Who can benefit from
• Non-profit organizations, associations
• Small business owners
• Started in the U.S. by Harvard University student in 2004
• Expanded to general public in 2006
• 6th most-trafficked Web site in the world
• 2nd most-trafficked social media site in the world
• No. 1 photo sharing application on the Web
Facebook Users Worldwide
• Worldwide: 70 million-plus (primarily U.S.)
• UK: 8 million-plus
• Canada: 7 million-plus
• Other countries in order of use: Turkey,
Australia, France, Sweden, Norway, Colombia, and
Business and Niche Sites
Sites that cater to those who want to target
their exposure and connect with smaller
more specific groups.
• LinkedIn (business professionals)
• Cafémom (mothers)
• Dogster (dog lovers)
Social Networking for Business
• Make business contacts
• Personal/professional branding
• Conduct basic research
• Search for work opportunities
• Establish yourself as a credible source of
More Business Uses
• Find new employees
• Actively seek out clients
• Identify subject experts
• Find partners to collaborate with
• Gather competitive intelligence data
• Choose a business networking site that is
professionally oriented such as LinkedIn or
build your own site.
• Focus attention on sites where other
professionals are gathering
• Review other people’s profiles and posts for
Don’t like the sites
Web sites such as
Ning.com allow people
to build their own Social
Network Site for
Name your site and
choose your own Web
Build a Great Profile
• Spend time up front carefully creating your
• Highlight your professional
• Always include a photo of yourself, logo for
your business, etc.
• Include links, references, special skills,
buzzwords for your industry.
Build a Great Profile, continued
• Update your profile regularly.
• Add a link to your profile page in your e-mail
• Mention that you are an ICF member!
• Link to the ICF Web site.
It’s All About Connections
“By adding connections, you increase the likelihood
that people will see your profile first when they’re
searching for someone to hire or do business with. In
addition to appearing at the top of search results,
people would much rather work with people who their
friends know and trust.”
—Guy Kawasaki, Past ICF Conference Keynote
“Your network consists of your connections,
your connections’ connections, and the
people they know, linking you to thousands
of qualified professionals.”
When and How to Network
• Know how often and when to post entries on your page.
• Know which kinds of posts are most effective.
• Personalize your contact.
• Make sure your online networking time is efficient.
• Make use of privacy settings offered.
(source: Krissy Jackson, ACC, ICF Research & Education Committee Chair)
ICF Online Community
• Go to
• Log on as member.
• Click on ICF Online
• Begin connecting with
coaches near and far!
ICF Online Community
• Real-time sharing of news and information with
members from ICF Web site
• Allows members in geographic areas those with
common interests to communicate and contribute
• Share best practices with other chapters
• Training packet and available from ICF
Contact the ICF
2365 Harrodsburg Rd, Suite A325
Lexington, KY 40504
+1.859.219.3580/888.423.3131 (toll free)