Promotion of Sustainable Use of Water resources SuRCaSE Task 3 …….. to promote sustainable use of water resources by reducing abstraction and reducing the impact of abstraction in the three project catchments The story, the outcomes and the lessons learnt…… Year 1 - Sept 06 to Sept 07 Activities • Research • Contacts • Catchment investigation (business types etc) • Development of audit report structure • Initial mail-out/audits Envirowise Business Contacts Link SBP’s Technical advice and Background data Waterwise Local Councils Environment Water Agency Companies Ecoschools Thames South East Water Water Southern Water Trends in water consumption • Agriculture • Construction • Recreation and Tourism • Hotels • Manufacturing – Consistent with relocation away from UK Analysis of current use Breakdown of water use Costs and savings Opportunities Signposting to funding and further help 1. Lists of businesses acquired Audits – Year 1 2. List entered into 200 Database 150 3. Unsuitable entries removed 100 4. Target list produced 50 5. Phone numbers researched 8 Visits = 4% 0 6. Address labels printed Sent Followed up Visited 7. Letters personalised 8. Send out. 9. Follow up with phone call Year 1 - Sept 06 to Sept 07 Lessons Learnt • Behind the Scenes – The ‘Iceberg Model’ – Promotion • A Flexible Approach Visits Follow-up Maintain Cold-call database records Acquiring target Research phone business lists numbers Catchment Local contacts Familiarisation Business water use Intra-project Sector analysis communication identification Promotion Vs Implementation Increase awareness of issue SuRCaSE Links to carbon Delivery of water audits emissions Project promotion through organisations i.e. Waterwise Website tool Flexibility development Year 2 - Sept 07 to Sept 08 Activities • Appointment of additional advisor • Website development • Telemarketing campaign • Delivery of audits Promotion Access to and Issue Site Audits Website Awareness Step-By-Step DIY Audits Telemarketing Market Makers employed to contact businesses and generate visits for SuRCaSE advisors MM provides list of suitable Catherine/Jeff sends mail-out businesses based on set criteria of letter and leaflet Jeff visits site to conduct MM dials contacts and generates visits water audit Catherine produces and Contact analysis sends site report based on information from Jeff Information Recording Visits Follow-up Maintain Cold-call database records Acquiring target Research phone business lists numbers Catchment Local contacts Familiarisation Business water use Intra-project Sector analysis communication identification Year 2 - Sept 07 to Sept 08 Activities and Outcomes • Successful Telemarketing Campaign • 56 Business audits Conducted • Contact Analysis – Opinions on Water Efficiency • Economic Analysis • Links to Water Framework Directive Telemarketing campaign 700 600 Kennet 4.1% Stour 7.9% 500 Contacts Darent 4.8% 400 300 200 100 56 visits 0 Mail-Outs Follow-Ups Visits Contact Analysis - ‘Not Interested’ Other Low water usage Already had survey/audit Already water efficienct Water consumption not an issue Business due to close/relocate Water supply not metered Will look at Surcase website Economic Analysis (53 sites) Total water use = 586757m3 Total savings = 62,783m3 10.7% Saving = 25 Olympic swimming pools Total cost of implementation = £149,088 Average savings per site = 860m3 (£1128.6) Average payback per site = 16 months (+ Energy Savings = £160 per site) Total Annual Saving (m3) 5000 10000 15000 20000 25000 30000 35000 0 O th er M an uf ac tu rin g H ot e l Ed uc at io n A gr ic ul tu Total Savings by Industry re % Savings by Industry 30.00 % Saving from other opportunities 25.00 % Saving from key opportunities 20.00 % Saving 15.00 10.00 5.00 0.00 Other Manufacturing Hotel Education Agriculture % Savings by Opportunity 100% 80% Urinals 60% Toilets Taps 40% Showers 20% 0% l l er g n e ta rin io ot th To at H O tu uc ac Ed uf an M Economic Analysis Example – Schools • SuRCaSE provided water efficiency audits for 17 schools • Average savings of 717m3 identified for each school (6.9%) from low cost opportunities • There are c. 3412 schools in the South East of England • If all of these schools implemented water efficiency then 2.4 million m3 could be saved per year That’s 1247 Olympic swimming pools! Catchment Management • Businesses motivated by economic savings • Lack of catchment awareness Thank you for listening……. Any Questions?
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