Water Efficiency presentation by HC12070405456

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									  Promotion of
Sustainable Use of
 Water resources
           SuRCaSE Task 3 ……..
to promote sustainable use of water resources
    by reducing abstraction and reducing the
    impact of abstraction in the three project
                  catchments


The story, the outcomes
    and the lessons
       learnt……
         Year 1 - Sept 06 to Sept 07

                 Activities

•   Research
•   Contacts
•   Catchment investigation (business types etc)
•   Development of audit report structure
•   Initial mail-out/audits
Envirowise
                     Business                  Contacts
                       Link


                                    SBP’s
              Technical
             advice and                           Background
                data

Waterwise                         Local
                                 Councils
                                                          Environment
                 Water                                      Agency
               Companies                     Ecoschools


 Thames                         South East
  Water                           Water

                Southern
                 Water
Trends in water consumption

   •   Agriculture
   •   Construction
   •   Recreation and Tourism
   •   Hotels

   • Manufacturing
     – Consistent with relocation away
     from UK
Analysis of current use            Breakdown of water use




                                Costs and savings




Opportunities             Signposting to funding and further help
1. Lists of businesses
   acquired                     Audits – Year 1
2. List entered into      200

   Database
                          150
3. Unsuitable entries
   removed
                          100

4. Target list produced
                          50
5. Phone numbers
   researched                                          8 Visits = 4%
                            0
6. Address labels printed         Sent   Followed up        Visited


7. Letters personalised
8. Send out.
9. Follow up with phone call
      Year 1 - Sept 06 to Sept 07

           Lessons Learnt

• Behind the Scenes
     – The ‘Iceberg Model’
     – Promotion

• A Flexible Approach
                         Visits


                     Follow-up
                                    Maintain
             Cold-call              database
                                    records

     Acquiring target             Research phone
     business lists               numbers

   Catchment                            Local contacts
   Familiarisation

                        Business
                        water use
Intra-project                            Sector
                        analysis
communication                            identification
Promotion          Vs    Implementation


Increase awareness of
issue
                               SuRCaSE
Links to carbon          Delivery of water audits
emissions
Project promotion
through organisations
i.e. Waterwise
Website tool
                        Flexibility
development
         Year 2 - Sept 07 to Sept 08

                 Activities

•   Appointment of additional advisor
•   Website development
•   Telemarketing campaign
•   Delivery of audits
Promotion   Access to
and Issue   Site Audits           Website
Awareness


                          Step-By-Step
                          DIY Audits
                        Telemarketing
 Market Makers employed to contact businesses and
 generate visits for SuRCaSE advisors
MM provides list of suitable                   Catherine/Jeff sends mail-out
businesses based on set criteria               of letter and leaflet


Jeff visits site to conduct
                                     MM dials contacts and generates visits
water audit


Catherine produces and                                Contact analysis
sends site report based on
information from Jeff


                       Information Recording
                         Visits


                     Follow-up
                                    Maintain
             Cold-call              database
                                    records

     Acquiring target             Research phone
     business lists               numbers

   Catchment                            Local contacts
   Familiarisation

                        Business
                        water use
Intra-project                            Sector
                        analysis
communication                            identification
         Year 2 - Sept 07 to Sept 08

      Activities and Outcomes

•   Successful Telemarketing Campaign
•   56 Business audits Conducted
•   Contact Analysis – Opinions on Water Efficiency
•   Economic Analysis
•   Links to Water Framework Directive
                 Telemarketing campaign
           700
           600                              Kennet 4.1%
                                            Stour 7.9%
           500
Contacts




                                            Darent 4.8%
           400
           300
           200
           100                                56 visits
            0
                   Mail-Outs   Follow-Ups       Visits
Contact Analysis - ‘Not Interested’

                 Other

                 Low water usage

                 Already had survey/audit

                 Already water efficienct

                 Water consumption not an issue
                 Business due to close/relocate

                 Water supply not metered

                 Will look at Surcase website
   Economic Analysis (53 sites)
Total water use = 586757m3
Total savings = 62,783m3
10.7% Saving
= 25 Olympic swimming pools

Total cost of implementation = £149,088
Average savings per site = 860m3 (£1128.6)
Average payback per site = 16 months
(+ Energy Savings = £160 per site)
                                 Total Annual Saving (m3)




                                 5000
                                        10000
                                                15000
                                                        20000
                                                                25000
                                                                        30000
                                                                                35000




                             0
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                                                                                        Total Savings by Industry




                   re
                   % Savings by Industry
           30.00



                      % Saving from other opportunities
           25.00

                      % Saving from key opportunities
           20.00
% Saving




           15.00



           10.00



            5.00



            0.00
                   Other   Manufacturing   Hotel     Education   Agriculture
       % Savings by Opportunity
100%

80%
                                                       Urinals
60%
                                                       Toilets
                                                       Taps
40%
                                                       Showers
20%

 0%

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              Economic Analysis
Example – Schools

• SuRCaSE provided water efficiency audits for 17 schools
• Average savings of 717m3 identified for each school (6.9%)
  from low cost opportunities

• There are c. 3412 schools in the South East of England
• If all of these schools implemented water efficiency then 2.4
  million m3 could be saved per year

      That’s 1247 Olympic
      swimming pools!
    Catchment Management

• Businesses motivated by economic
  savings

• Lack of catchment awareness
Thank you for listening…….



   Any Questions?

								
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