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Los Angeles Market
The CBS LA Cluster is Comprised of 7 of the Most Highly
Regarded Radio Brands in the Media World

ESTIMATED REACH: 8,014,500 WEEKLY LISTENERS (unduplicated)

More Than Two in Every Three Residents of Los Angeles Metro Tune to a
CBS LA Radio Station Each Week

Source: PPM Los Angeles Metro Oct-Nov-Dec 2009 cume & cume rating M-SU 6a-12mid.
CBS LA is KCBS FM, KAMP FM, KROQ FM, KRTH FM, KTWV FM, KFWB AM and KNX AM;
The CBS Cluster Audience is
Both Massive & Targeted
ESTIMATED MARKET REACH: ADULT DEMOS

• Persons 18-34: more than 2.1 million listeners; 67% of L.A. Metro
• Persons 18-49: more than 4.1 million listeners, 68% of L.A. Metro
• Persons 25-54: nearly 3.9 million listeners; 69% of L.A. Metro

Source: PPM Los Angeles Metro Oct-Nov-Dec 2009
cume & cume rating M-SU 6a-12mid.
CBS LA is KCBS FM, KAMP FM, KROQ FM, KRTH FM,
KTWV FM, KFWB AM and KNX AM;
Group NTR Promotion
Plan a Getaway with
Arco- Straight Up Gas
Concept: Planning A Getaway??

Timing: May/June

Arco and CBS Radio LA are helping Angelinos plan a
getaway with Arco Straight Up gas. Arco will get
them there and hell them save money.

Each of the three participating stations will
encourage listeners to log onto the stations website
where they can access the Arco Straight Up Gas
custom portal page where they enter to win an Arco
Getaway Prize Pack which includes $300 worth of
gas, a car tune up, an overnight bag and food
supplies.

Also on the custom portal page, visitors will find fun
travel information. There will be a 728x90 and 300x250
ad banner lockdown on this page`.
Promotional Elements
Promotional Elements:

On-Air:
20 x :30 Monday-Sunday, 6a-11p per/wk for 2 weeks Total
of 20 a week per station – 120 total
Value: $60,000

Digital:

Arco Custom Portal Page-4 Weeks
-Includes link to Arco site and contest information
and entry point

E Newsletter on each station
3 Total- Includes link to contest portal page and
Arco Site

50 Streaming Spots per week on each station for 4 weeks
Mon-Sun 5a-8p Total Value :$136,500
600 Streaming spots total Total Investment: $45,000

Rotating Banner throughout station sites including home
page

Total Digital Value: 76,500
Individual Station Promotions
KROQ Road Trip USA

KROQ’s ROAD TRIP U.S.A. kicks off in July with its highly Sponsorship gets Arco:
anticipated on-air promotion…where one lucky
listener per week will hit a U.S. destination to see one ON-AIR MENTIONS:
of their favorite KROQ bands.
Arco will be included in a minimum of 400x
Those who qualify to win the trip will receive a promotional announcements
qualifying prize of local concert tickets. Each week,
ON-LINE EXPOSURE:
on a weekday to be determined, a Kevin & Bean will
pick the KROQ ROAD TRIP U.S.A. winner of the week Arco will receive front page exposure on
and announce the next ROAD TRIP U.S.A destination. KROQ.COM for the duration of the Road Trip
U.S.A. Promotion with hyperlink (4 weeks).
All those who are entered to win the ROAD TRIP U.S.A.
trip (each week), as well as the trip winners will also be KROQ.COM receives 3.5 million page views per
entered for a chance to win the grand prize: “A new month.
2010 vehicle and Arco gas for a year, …because it
INTEGRATION:
would cost us more to get it somewhere else!” The
grand prize winner will be chosen by random drawing Association with the ROAD TRIP U.S.A.
at the end of the promotional campaign. promotion on KROQ

PROMOTIONAL DATES: July 2010 (4 weeks) PROMOTIONAL VALUE : $600,000+
NET INVESTMENT: $60,000 Net
Stick It & Suck It
Summer Tour
Like all good radio creatures do, if something 12 week on-air promotion designed to promote
works, we beat it into the ground. But, don’t let ARCO More Gas, Less Cash – Includes
that stop you from sponsoring what is sure to be
better the third time around ... JACK FM’s ‘STICK- •two hundred (200) pre-recorded promotional
IT and WIN SUMMER TOUR 3!’ mentions voiced by JACK with name and claim.
•15 :10’s per week for 12 weeks (Total of 180
Team up with JACK to make the Summer of 2010 •E-blast every week promoting the ARCO Sticker
one you won’t forget. Jack will create custom Stops
Summer of 2010 Jack sticker. The back will •JACKtivity reports and listing on JACKtivity web
feature a bounce back offer for La Costa Resort page
and/or Rancho Las Palmas…”Buy a night get a •Website inclusion on 931jackfm.com, plus a link
night Free” promotion, fueled by Arco. to your website.
•Four hundred (400) streaming spots to air over
the course of 4 weeks
Just roll in to an ARCO, fill up on more gas, less running M-Su 5am-1am .
cash Arco fuel, put a JACK-FM sticker on your - 6 JACK-FM Stick-Up Appearances during the
car, on the back of the sticker, is a coupon good on-air
for Buy a night, promotional period.
.
Get a night Free”, and see how easy it is to save Promotional Value: $341,200
on the road trip while supplies last. Cool? Your Total Investment: $55,020
Arco College Campus Tour
Arco will receive the following four-week promotion:
Want to reach College Students? AMP Radio’s - 20x :60 second commercials on AMP Radio (Tue-Sun, 5a-
AMP-Tourage will spread the word to College 1p) each week for four weeks- 80 total
students across Los Angeles and Orange County
that Arco will get them there and will save them -100x :60 second streaming commercials on ampradio.com
money! (25x Tue-Sun, 12mid-12mid each week).

- Inclusion in weekly E-Mail Blasts about each school
AMP Radio’s street team – the AMP-tourage – is appearance – 4 total.
invading college campuses all across Southern
California – and we are bringing Arco with us! - 728x90 and 300x250 web banners on the Arco Custom
The AMP-tourage sets up the tent, plays music, Portal Page with appearance information and enter to win
holds contests for prizes and, of course, we give prize information at ampradio.com for 4 weeks.
away lots o f SWAG!
- Arco signage inside the AMP tent at each event.

AMP Radio will purchase $5,000 worth of Arco - Distribution of informational materials and swag at each
gas cards to use for prizing during these special event.
appearances and will also disperse Arco branded
-- AMP to purchase $5,000 in Arco gas cards for prize
materials and information.
fulfillment

- Products or services highlighted as grand prizes for
contests at events.
Total Promotional Value: $718,550
Investment: $50,000
Arco Beat the Pump

K-Earth’s Morning Show Host, Gary Bryan,
will invite listeners every weekday
morning to play ‘BEAT the PUMP!’ K-
EARTH listeners call-in for a chance to
WIN up to 101 GALLONS of FREE GAS! K-
Earth would like to partner with ARCO to
sponsor this beat the pump promotion 2
weeks a month, April through June
Arco will receive:
-Fifteen (15) ‘LIVE’ sponsor mentions with
‘Arco name and tag’ each week, M-F 6a-
10a. Total of 90 promotional mentions
entire campaign
-.
-Arco logo with hyperlink on
kearth101.com’s ‘BEAT the PUMP’ Splash
Page and inclusion on the contesting
page.

Total Investment: $20,000
Win a Trip a Day from Arco

MEDIA SUPPORT ON KTWV 94.7 THE WAVE:
Timing: 5/3-6/27 8 Weeks
On-Air/ Online Promotional Spots:
The Trip a Day is one of the biggest
*Arco will Receive Name and tag line Inclusion in Ten (10x)
promotions in all of radio. Every day
promotional spots per week. (M-F). These spots are aimed to
Monday- Friday, Morning Show Host Brian
increase awareness and participation by our audience, so they
McKnight plays the Song of the Day at
aired at great times -- primarily
7:20am. Every time it plays listeners call in
top of the hour, 8A-7P! 80 Total Mentions
to qualify to win a trip anywhere in the
world. Two of the qualifiers are randomly
On-Air /Online Promotional Mentions:
selected as winners and announced
*Arco will receive a minimum of (84X) on-air promotional
Friday at 5pm. There are two guaranteed
mentions per week that include sponsor name only.
winners per week, and each winner
Total On-air Mentions during 4 Week Campaign 752
chooses their destination. We pay for the
Total Streaming Mentions during 4 Week campaign 752
trips, and promote this contest every
chance we get: On air, at our events, on
Online exposure
our website, and in our E Newsletters. To
Logo Inclusion with hyperlink on Trip A Day Page of
date we have given away over 3,700
www.947thewave.com for the entire duration of the campaign
trips! The High Frequency Trip a Day
to reinforce the partnership – 8 Weeks:
Promotion is the ultimate branding
opportunity to promote Arco in
Logo and hyperlink inclusion in 4 e-Newsletters. Each goes to
conjunction with its on air schedule.
over 130,000+ WAVE fans who opt-in to the program and want
the information.
Total Value: $600,000
Total Investment $30,000