David Gittelson – Curriculum Vitae
Email: email@example.com Address: 42 Hamilton Road
Website: www.david.gittelson.net East Finchley
Mobile: 07889 758 545 London
Citizenship: Full UK Passport / Citizenship N2 0SW
Senior Account Manager, TBWA\ - TEQUILA\: (2 month contract) September & October 2008
Assigned to one of the agency’s largest accounts as part of a team of 5, I worked on three main projects:
Development of the initial strategy for an international travel retail project targeting UK citizens travelling to
Mediterranean destinations; due to launch in 2009. Made use of core digital/IT skills to enhance and simplify the
execution & delivery of an asset-sharing website. The development of a global brand guidelines document; providing
creative agencies and markets worldwide with brand activation and implementation strategies for a 2009 re-launch.
Brand Planner, Harrison-Fraser: February – March 2008
As a planner responsible for the British American Tobacco account, I reported to one of the firm’s senior partners. I
focussed on a project which developed consumer requirements into packaging insights and an overall long-term
packaging strategy for BAT taking into account social, technological, environmental, political and legal implications.
Senior Account Manager, Holistic – The Brand Foundry: August 2005 – December 2007
Formally incorporated in August 2006, Holistic served clients in the US, the UK and South Africa providing an
integrated service representing all aspects of our clients’ brands. I worked with two senior partners delivering the
following service offering: Brand architecture, event launches, PR activities, sales training & workshops, corporate
identity & graphic design and market research & analysis.
Personal Skills & Responsibilities:
New business acquisition: Identifying opportunities and driving the pitching process, responsible for generating
effective and unique proposals to achieve a client-specified business objective.
Account planning / management: Acting as the intermediary between the agency, its partners and our clients.
Presenting unified and coherent project plans including costs, project scope and relevant timescales.
Managing external service providers: Assessing and overseeing the range of industry specialists required to deliver
an integrated service offering to clients.
Overseeing agency business functions: Briefing of agency staff and management of project budgets and deadlines.
Sourcing agency partners: Developing relationships with trade partners to provide additional revenue streams.
Clients & Achievements:
Strategic Name Development (www.namedevelopment.com): Conducted qualitative market research of ~2500
name changes in listed US companies during 2003-2005.
Results: Re-commissioned to continue project in 2007. Summary article submitted for publication in The Wall
Street Journal and Business 2.0. Summary article published online on Yahoo! Finance, August 2007.
Lulu: Provided full brand architecture, strategy, positioning and corporate ID services to create a new bikini
brand. (Including name development, logo, labels, icons and stationery).
Results: The Lulu swimwear range was purchased by the country’s 5 largest clothing retailers within 3 months.
Gardale Solutions (www.gardale.co.za): End-to-end customer experience analysis led to extensive sales team
training and brand insight workshops with management at this national IT consultancy.
Results: Significantly improved the conversion ratio of leads generated to sales closed, helping Gardale to
achieve a 50% increase in sales of their new GBackup service.
Cru Asset Management SA: The S.A. division of UK-based Cru Investment Management Ltd. (www.cruim.com).
Consulted on the brand structure and overall launch strategy.
Results: Provided insights into local market segmentation, enabling the successful launch of the Cru brand.
Meat: Provided brand & strategy consulting and executed a launch event for a speciality meat supplier.
Results: Successfully re-positioned Meat as a premium outlet. Significantly increased store traffic and
profitability by introducing an in-store Italian café and expanding product lines. Meat has since opened an
additional branch and was featured in the premier home and lifestyle magazine - House and Leisure.
Ernst & Young and Investec: Successfully pitched for branding campaigns in Ernst &Young’s (www.ey.com) Tax
Services Group as well as for an environmental marketing initiative with Investec (www.investec.com). I moved
to the UK prior to commencement of these campaigns.
Account Executive, Symetrix Information Technologies: February – November 2002
Symetrix (www.symetrix.co.za): A leading national South African IT company for 10 years, the company was ranked
13th on Deloitte & Touche’s “50 Fastest Growing IT Companies” in 2001 and is a fully-certified Microsoft Gold
Account Executive for existing clients: Managing and improving customer relationships, weekly progress
reporting to the national Sales director and identifying additional business opportunities within existing clients.
Initiating sales meetings to identify new business opportunities within prospective clients.
Acquisition of new business, including IT maintenance contracts, specialised hardware and software sales,
consulting and IT strategy services.
Presentation and planning of project briefs for partners and clients detailing costs, scope and schedules.
Monitoring and reporting on the progress of projects and continually re-evaluating service and deployment
schedules where appropriate to ensure cohesive delivery of the integrated business solution to the customer.
Results & Achievements:
Acquired 10 new clients for the company including Discovery Health (South Africa’s largest health insurance
provider) as a national customer.
Strengthened relationships with existing clients by extending and increasing service provision contracts.
Secured sales that grew branch revenue by 80%.
Property Portfolio Manager, ASWT: April 1999 – May 2001
This trust owns and manages 5 buildings in the commercial, industrial and retail sectors located across South Africa.
It has 70 tenants and annual revenues of over £200,000.
Arranging viewings for prospective tenants and securing them as clients.
Negotiation of annual lease contracts.
Management of external service providers to resolve clients’ problems.
Management Tasks and Reporting
Full monthly invoicing, banking, preparation of rent statements and rent-collection.
Management of tender processes for contractors, builders and construction companies.
Recruitment of a 4-person team including: administrative assistants, building caretakers and security
Results & Achievements
Increased total spaces let within each building by ~40%.
Achieved 20% growth in net income from tenants.
Created new revenue streams by more innovative utilisation of company and building resources.
2003 – 2006 Bachelor of Commerce, Management Information Systems: University of Cape Town
Top student in under-graduate Branding course – 84%
Team leader, final year IS project. Together we achieved a top-5 finish for the year-long project in a class
of ~120 students – 75%
Team leader, IS final year Website Development Project. We achieved the second highest mark in a class of
~120 students – 89%
Team leader, Professional Communication Team. We achieved the top mark for the final group presentation
in our class of ~500 students – 80%
Achieved a mark within the top 20 of ~550 students for Advertising & Branding modules of TAB II (Thinking
About Business II) – 77%
1999 – 2001 Cambridge Diploma in Information Technology (Core Modules)